Marketing

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Marketing
fromBusiness Insider
10 hours ago

A K-beauty turf war is brewing in the US

U.S. beauty retailers are securing exclusive partnerships with Korean brands to capture the growing K-beauty market before Olive Young's 2026 U.S. debut.
#marketing-leadership
Marketing
fromCMSWire.com
16 hours ago

The End of Amazon and the Rise of Conversational Commerce

Dedicated hub providing actionable research, editorial, and opinion for CMOs, aspiring CMOs, and customer experience innovators to navigate complex customer, organizational, and technical landscapes.
fromHypebae
16 hours ago

The Ordinary Is Debunking the Internet's Favorite Beauty Buzzwords

"Consumers have the right to know exactly what they're purchasing, but also what words and phrases are ultimately nothing more than marketing tactics," Amy Bi, VP of The Ordinary, says in a press release.
Marketing
Marketing
fromSouth China Morning Post
1 day ago

The Growth Conversation: S4Capital's Sir Martin Sorrell

Marketers must pursue growth in Asia by innovating, embracing technology and storytelling, adapting to fragmentation, and navigating geopolitical and economic headwinds.
Marketing
fromMarTech
21 hours ago

How digital visibility drives - or destroys - brand trust | MarTech

Online visibility and narratives in organic search and generative AI determine brand perception and trust; a single search result can quickly strengthen or unravel reputation.
Marketing
fromCreative Bloq
23 hours ago

Taylor Swift's Life of a Showgirl was a missed opportunity for many brands

Brands that react hastily to viral trends without brand fit or streamlined approval processes risk appearing inauthentic and missing cultural moments.
#experiential-marketing
fromFast Company
1 day ago
Marketing

Canva has a unprecedented plan to grow its users around the world. It involves meeting you in person

fromFast Company
1 day ago
Marketing

Canva has a unprecedented plan to grow its users around the world. It involves meeting you in person

fromThe Drum
22 hours ago

The Rebel 50: Monocle and WeTransfer on what makes a maverick marketer

Being a rebel, to me, essentially means parking the industry playbook. It means not necessarily following the herd. So, when people go that way, perhaps you go the other way or in that direction. It's not about chasing clicks; it's not about chasing short-term wins. I think, at the end of the day, it is about giving your audience credit and not dumbing down,
Marketing
Marketing
fromMarketing Dive
1 day ago

Why Target is embracing social-first marketing for its Woolrich collab

Target promotes Woolrich collaboration with a social-first, lifestyle-focused campaign filmed in New York featuring influencers Lauren Wolfe and David Kushner.
Marketing
fromWWD
1 day ago

How Brands Can Turn Consumers Into Community

Cultivating deeply engaged, loyal communities creates sustainable brand value beyond viral reach and fosters customers who publicly display brand affinity.
Marketing
fromRetail Dive
1 day ago

Why Target is embracing social-first marketing for its Woolrich collab

Target's Woolrich collaboration uses social-first, on-location NYC lifestyle content featuring Lauren Wolfe and David Kushner to translate outdoor heritage into urban storytelling.
fromExchangewire
1 day ago

Compliant LHF Ads Build Trust in Smaller Brands Finds New Azerion Research

Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers. This is a key finding of a study undertaken by Azerion in the run-up to the three-month voluntary compliance period, which started on 1 October 2025, ahead of the rules coming into force on 5 January 2026.
Marketing
Marketing
fromModern Retail
1 day ago

Why YouTube will play a bigger role in some holiday marketing budgets this year

Fast-growing digitally-native brands are increasing YouTube ad spend to reach large audiences cost-effectively, with Ridge prioritizing YouTube over Meta during key periods.
#gen-z
Marketing
fromHubspot
23 hours ago

Best practices for answer engine optimization (AEO) marketing teams can't ignore

Optimize content for AI-driven answer engines by providing direct answers, structured data, authority signals, and schema to appear in AI summaries and zero-click results.
#digital-marketing
fromAcast
5 days ago
Marketing

Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz | Marketing Vanguard

fromAcast
5 days ago
Marketing

Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz | Marketing Vanguard

#branding
fromSoapcentral
4 days ago
Marketing

"A once-in-a-lifetime, unique experience" - On Brand with Jimmy Fallon contestant Rajesh Srivastava shares his experience of the show

fromVariety
5 days ago
Marketing

Variety's Future of Brand Summit Highlights Brand Innovation, AI Advancements, Creating Cultural Impact and More

fromSoapcentral
4 days ago
Marketing

"A once-in-a-lifetime, unique experience" - On Brand with Jimmy Fallon contestant Rajesh Srivastava shares his experience of the show

fromVariety
5 days ago
Marketing

Variety's Future of Brand Summit Highlights Brand Innovation, AI Advancements, Creating Cultural Impact and More

Marketing
fromTipRanks Financial
11 hours ago

Reddit price target raised to $236 from $212 at Goldman Sachs - TipRanks.com

Goldman Sachs raised Reddit price target to $236, kept a Neutral rating, and lifted FY25–FY27 revenue growth estimates based on advertising and data-licensing momentum.
fromBusiness Insider
1 day ago

I was rejected from internships and had no coding skills. But one thing got me a job at viral AI 'cheating' startup Cluely.

I got rejected from every single internship I applied to last summer - consulting, finance, tech, and entertainment. At the very end, I settled for a role at a startup called RecruitU as a social media intern. I grew their Instagram from 0 to 100,000 and my own account from 0 to 50,000. I also grew the company's user base by 400%. I was pretty much their only distributor.
Marketing
Marketing
fromThe Cool Down
21 hours ago

Onlooker sparks outrage with photo of obnoxious sighting on local street: 'I hate this for so many reasons'

Mobile billboards in Tahoe sparked community frustration due to visual pollution, safety and consumerism concerns, prompting calls to report zoning violations.
Marketing
fromMarTech
1 day ago

You're paying your sales and marketing teams to sabotage each other | MarTech

Systemic misalignment between sales and marketing, driven by conflicting incentives, causes declining retention, manipulated metrics, and stalled growth.
fromAdExchanger
1 day ago

Marketing's Future Depends On Frameworks That Speak Finance | AdExchanger

The easy button doesn't exist. Tools matter, but they're only about 25% of the solution. The other 75% is expertise, knowing how to apply the right tools to your unique business context. In other words, the difference between good and great measurement is a lot less about the technology you use and a lot more about the framework that guides how you use it.
Marketing
Marketing
fromForbes
1 day ago

16 Strategies To Keep Your Team Ahead Of Trends And Culturally Aware

Marketing teams must monitor cultural trends in real time and adapt communications quickly to maintain relevance, protect reputation, and build authentic audience connections.
#out-of-home-advertising
fromThe Drum
1 day ago
Marketing

Let's take this outside: 5 OOH questions every marketer needs the answers to

fromThe Drum
1 day ago
Marketing

Let's take this outside: 5 OOH questions every marketer needs the answers to

#creator-economy
#seo
Marketing
fromMarTech
1 day ago

4 questions every SMB should ask before testing CTV | MarTech

Local small businesses can afford and benefit from connected TV by starting with targeted, low-cost tests, cost-effective creative, and clear measurement practices.
fromThe Drum
2 days ago

Nestle, Brainlabs & YouTube share how brands are turning CTV fragmentation into resilient reach

The definition of TV has never been broader. From video on demand to subscription services to platforms like YouTube on connected TVs, audiences are watching more and in more places than ever - but with shifting viewership behaviors, achieving your brand's reach goals requires a new approach to planning and measuring media effectiveness. Instead of treating each streaming service as a silo, a unified CTV
Marketing
#retail-media
fromBenzinga
2 days ago

Gary Black Says Tesla Has 'Best Product,' Reiterates Importance Of Marketing For Elon Musk-Led EV Giant - Tesla (NASDAQ:TSLA)

Sharing his thoughts on the social media platform X on Saturday, the investor outlined Tesla's need for better marketing. "TSLA has the best product, but the product won't just sell itself," Black said in the post. He also highlighted that "influencers" sharing videos of Teslas on social media wasn't an example of "great marketing since it reaches audiences who already own Teslas."
Marketing
Marketing
fromThe Business of Fashion
2 days ago

How Brands Are Tapping the College Content Machine

Fashion brands activate on college campuses to engage student content creators and build authentic community-driven marketing aligned with brand identity.
#cannabis-marketing
fromInc
1 day ago
Marketing

How This Upstart NYC Business Is Getting New Customers Thanks to Carrier Pigeons

fromInc
1 day ago
Marketing

How This Upstart NYC Business Is Getting New Customers Thanks to Carrier Pigeons

fromBusiness Matters
2 days ago

6 Proven Link Building Techniques That Will Improve the Authority of Your Blog

A backlink is a vote of confidence. When other sites link to yours, it signals that your content is worth referencing. The more credible those links are, the stronger your site's reputation becomes in the eyes of search engines. But there's a catch: not all links carry the same value. Some can push your rankings up fast, while others are nothing more than digital clutter.
Marketing
Marketing
fromLGBTQ Nation
1 day ago

Conservative Christians freak out over NASCAR ads featuring the phrase "Hell yeah!" - LGBTQ Nation

One Million Moms urges NASCAR to drop the promotional slogan 'Hell Yeah,' calling it profane, harmful to children, and a reason some viewers stopped watching.
fromMedium
6 days ago

Nostalgia as product strategy

If you haven't seen them yet, OpenAI's launched new ad campaign of short 30 seconds videos that embed AI into an idealised, warmly analog, version of the past. They're quite visually pleasing, to be honest, with a slight VHS grain and muted colours, and depict very relatable everyday scenarios like wanting to impress a girl or getting fitter. They lean hard on 80s soundtracks and cheesy movie vibes.
Marketing
#advertising
fromFuturism
2 days ago

OpenAI's Marketing Efforts Are Embarrassingly Ineffective, New Consumer Research Finds

Debuted during NFL Primetime, the ads are slated to run in the US and UK on traditional media - TV, streaming platforms, paid social, outdoor and influencer partnerships through the end of 2025. But underscoring the AI industry's formidable struggles with public perception, Adweek reports that themarketingresearch company System1 tested both theabove ads witha panel of US consumers - and the results were absolutelydismal.
Marketing
Marketing
fromTasting Table
2 days ago

The Old-School Nestle Chocolate Bar That Was Originally Marketed Towards Men - Tasting Table

Nestlé positioned the Lion bar with male-targeted, lion-themed advertising and rebranded it in 2004 with lighter, milkier chocolate and reduced crispiness.
fromInsideHook
3 days ago

Did a Hotel's Request for Survey Responses Cross a Line?

Have we, as a society, reached peak customer satisfaction survey? It's not unexpected to be asked to submit feedback, either on an internal system or on a public-facing website like Tripadvisor, for everything from a hotel stay to a technology helpline. It isn't hard to understand why companies ask for this, or even why they would incentivize filling them out. But there's also a big question: at what point do efforts to get feedback go too far?
Marketing
Marketing
fromUSA Today
4 days ago

Next Gen Financial Services Marketing: It's All About Content and Credibility

Digital advertising captures the majority of ad spending, forcing financial services and legacy media to adapt to Gen Z demands for transparency and mobile experiences.
Marketing
fromblackpressusa.com
3 days ago

Nexen Tire Marketing Strategy 20242026: Sports Sponsorships, SEMA, and Digital Growth

Nexen Tire is building global brand awareness through sports partnerships, motorsports, digital expansion, major event activations, and enhanced dealer support.
Marketing
fromGeekSided
4 days ago

Rajesh Srivastava shares his takeaways from On Brand with Jimmy Fallon [Exclusive]

Rajesh Srivastava showed strong marketing theory but lacked practical pitching and execution skills on On Brand with Jimmy Fallon, leading to his elimination.
fromCreative Bloq
4 days ago

What brands can learn from this year's Britpop summer

The 'madferits' showed exactly how powerful nostalgia can be. It takes us back to (perceived) happier, simpler times, igniting sentimentality, joy and yearning. There is an instant comfort in fond memories and rose-tinted perspectives, and brands attaching themselves to this emotional response can thrive from this association. An emotional connection to a brand holds significant power, it has the potential to turn a one-time customer into a lifelong fan.
Marketing
Marketing
fromThe Drum
4 days ago

Did Mark Ritson finally manage to codify distinctive marketing? No, but it is a start

Marketing professionals lack consensus on naming the building blocks of brand distinctiveness, reflecting differing priorities between clarity, precision, and practicality.
fromEMARKETER
4 days ago
Marketing

Nearly half of US marketers plan to invest in MMM over the next year

46.9% of US brand and agency marketers plan to invest in marketing mix modeling (MMM) over the next year.
fromInc
4 days ago

Trust Is the New KPI: The Strategy Helping Brands Win Over Customers Today

For years, brands tried to split the difference by hiring a PR agency for visibility, an affiliate manager for commerce coverage and affiliate partnerships, and a media buyer for paid social scale. Seven years ago, I, in fact, was one of them as the former VP of Marketing and Founding Team at Ritual. On paper, it made sense. In practice, I found it created silos, competing agendas, and a lack of shared accountability and synergy across agencies and partners.
Marketing
Marketing
fromForbes
4 days ago

10 Ways Top Coaches Generate Leads And Win Clients In 2025

Successful coaches attract and convert ideal clients by deeply understanding target avatars, sharing authentic client stories, and repositioning offers to deliver consistent quality leads.
fromForbes
4 days ago

Why Your Pitches Get Ignored-And How To Earn Journalists' Attention

Because they land in an inbox already flooded with hundreds of other requests and are immediately deleted. This is usually because they are written as announcements, not as compelling stories. They scream "look at us" instead of offering genuine value to the journalist and their readers. The brutal reality is that you only have seconds to prove you're different, and you can do that by being strategic.
Marketing
Marketing
fromClickUp
5 days ago

How to Organize Your Content Calendar by Campaign | ClickUp

Organize content calendars by campaign to connect every marketing asset to measurable business outcomes and improve alignment, visibility, collaboration, resource allocation, and performance tracking.
Marketing
fromMail Online
5 days ago

Revealed: The cringeworthy phrases you should NEVER use in work emails

Common corporate email phrases like 'reaching out' and 'follow up' are frequently used and often dilute message clarity; clearer alternatives improve impact.
Marketing
fromHer Campus
5 days ago

Creating a Personal Brand as a Student

Personal branding in college matters as much as GPA; maintain a consistent, visible brand through self-awareness, social media, connections, and a portfolio.
Marketing
fromThe Drum
4 days ago

10 Questions on Advertising... with Mark Himmelsbach, founder, Episode Four

Mark Himmelsbach reimagines agency culture by launching Episode Four, building AI and apparel businesses, embracing social innovation, and promoting human-centered, unconventional practices like no timesheets.
fromInsideHook
4 days ago

Hilton's Next Brand Takes a Flexible Approach

"With Outset Collection, we are offering owners the flexibility they want without compromising on quality,"
Marketing
Marketing
fromTasting Table
4 days ago

This Texas Burger Chain's Logo Hasn't Changed Since 1972 - Tasting Table

Whataburger's orange-and-white 'W' logo, created in 1972, was designed for visibility and matches A-frame architecture and Harmon Dobson's pilot-inspired stripes.
fromForbes
5 days ago

Evolving The Advertising Landscape: Measuring And Maximizing CLV

Zachary Jarvinen is vice president of marketing for Exact Payments, a leader in embedded payment solutions for SaaS businesses. Customer lifetime value (CLV) is among the most critical metrics for businesses, reflecting the total revenue a company can expect from a customer throughout their relationship. Strategic advertising plays a key role in maximizing CLV-not only by identifying and acquiring high-value customers, but also by driving long-term loyalty and engagement when executed effectively.
Marketing
Marketing
fromAdExchanger
5 days ago

TV's Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It | AdExchanger

Streaming TV advertising amplifies performance across digital channels, increasing conversion rates and creating a measurable halo effect that boosts overall campaign results.
fromFast Company
6 days ago

The most valuable metric in marketing isn't impressions, it's the 'group gasp'

I'll never forget the first time I saw the power of a group gasp. Years ago, at a Baltimore Ravens game, a film I'd helped create played across the stadium's newly installed LED screens. In the climactic moment (a close-up shot as the kicker's foot struck the ball) the entire crowd seemed to freeze, breath held, before erupting in a wave of energy that swept the stands. That's because the shot was perfectly timed with the real kick-off that started the game.
Marketing
fromAol
6 days ago

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

Executives from , Panera and Digitas, plus creator Nicky Campbell will take the Advertising Week stage on Oct. 9 for the "Leveraging Moments to Create Moments" panel. The group will share the strategy behind Variety's partnership with Panera, as the two worked to create an organic, influencer-driven campaign promoting the restaurant chain's new Croissant Toast Sandwich and limited-edition Croissant Clutch. The campaign was tied to fashion's biggest night of the year: the Met Gala, which was held in May.
Marketing
Marketing
fromCX Dive
6 days ago

Why brands should stand firm on their values despite the fear of backlash

Brands must maintain clear, unshakeable values despite fear of backlash to preserve consumer loyalty and enable long-term growth.
Marketing
fromMarketing Dive
6 days ago

How Keurig Dr. Pepper embraces flywheel marketing to drive performance

Marketers cannot precisely measure ad effectiveness across fragmented media, with attribution uncertain and measurement tools providing only ±10–15% confidence.
Marketing
fromThe Drum
5 days ago

'The fightback is starting': industry coalition rallies to restore ad spend to quality media

Ad funding has moved heavily to digital and streaming, causing declines for high-attention traditional channels and prompting industry efforts to restore spend to quality publishers.
Marketing
fromFast Company
5 days ago

5 companies have captured an insanely large share of the U.S. ad market over the last decade

Five major tech companies now control about 65% of the U.S. advertising market as AI-enabled digital advertising grows while traditional TV ad revenue declines.
Marketing
fromInc
6 days ago

Thought Leadership Is Spam-ChatGPT Search Treats It That Way

ChatGPT-powered AI search has drastically reduced SEO-driven discovery, leaving non-established startups unable to rely on organic search to reach customers.
#brand-refresh
Marketing
fromTasting Table
5 days ago

Domino's First Brand Refresh In 13 Years Is Bright, Bold, And Kind Of Boring - Tasting Table

Domino's implemented a subtle brand refresh—bolder font, brighter packaging, and a modified jingle—receiving lukewarm but modestly positive consumer reactions.
fromSouth China Morning Post
5 days ago

Don't Miss Out: News Junkies Are the Next Premium Audience for Advertisers

This fear is completely misguided. Ads placed next to stories covering politics or crime perform just as well as ads next to business, sports, or entertainment stories, according to Stagwell's Future of News APAC News Advertising Study conducted among 9,876 adults across Singapore, Hong Kong, Japan, and Vietnam. The study, which tested four different localized real brand ads placed next to six types of real news content, found there is unequivocally no difference in key brand reputational metrics - like purchase intent, favorability, and trustworthiness - between ads placed adjacent to supposedly "not brand safe" content and "brand safe" content.
Marketing
Marketing
fromFuncheap
5 days ago

"Mortified's Awktober Show" Storytelling Night (SF)

Mortified presents adults reading embarrassing teen diaries live in comedic storytelling shows in San Francisco and Oakland, October 10–11, 2025, with discounted tickets available.
Marketing
fromForbes
6 days ago

Why Multicultural Marketing Fuels Growth And How Brands Can Tap Into It

Brands that connect authentically with multicultural identities build lasting trust and drive measurable business growth.
fromMarTech
6 days ago

The future of engagement is in your customers' hands (or pocket) | MarTech

Today's customers don't separate their lives into channels, and they don't expect brands to either. They want experiences that feel relevant and personal, whether that's confirming a delivery, getting a reminder about an appointment, or receiving an offer they actually care about. Imagine a shopper who adds items to their cart but never checks out. Hours later, the reminder email arrives, but by then it's buried in a crowded inbox. The opportunity to recapture their attention has passed.
Marketing
fromwww.thedrum.com
1 week ago

This ground-breaking research proves we've been using creators wrong all this time

At this morning's IPA Effectiveness Conference, WPP's Jane Christian dropped the most important digital marketing finding in the past decade: creators are digital's first true brand-building channel. Not via the usual they're authentic guff we've been fed for years. But in hard econometric terms that should make any CFO weak at the knees. We finally know how to use creators Analysis led by the IPA has combined 220 econometric studies across 133m of creator spend, covering 28 markets, 36 categories, and 144 brands.
Marketing
fromMarketing Dive
1 week ago

In-housing or outsourcing? PepsiCo, VaynerMedia turn to 'co-sourcing'

Rather than in-housing or outsourcing, executives on a panel at Advertising Week New York on Tuesday (Oct. 7) described their new relationship as one built on "co-sourcing," an interdependent approach where the two companies more closely share business KPIs and are less formal - read: speedier - when it comes to processes like briefing. PepsiCo ultimately recognized that, for all its talent, scale and legacy, social remained a difficult nut to crack, but also an increasingly essential one for reaching content-hungry consumers and propelling sales.
Marketing
Marketing
fromHubspot
2 months ago

It's all about you

Brands should answer "Why you?" by demonstrating cultural relevancy, community access, and consistency to earn partnerships at experiential events like CultureCon.
fromForbes
6 days ago

The Crisis Playbook Addition Every Leader Needs

Crises rarely start with a press release or a breaking news segment. More often, they emerge quietly on social media-an offhand comment from a customer, a trending hashtag, a viral video-before quickly snowballing into something far bigger. For marketing leaders, the lesson is clear: Reputation can take years to build and seconds to erode. Yet too many crisis management playbooks still rely on slow, traditional escalation paths that leave brands reacting far too late.
Marketing
Marketing
fromPR Daily
1 week ago

Inside the OKCupid playbook on using data in storytelling - PR Daily

OKCupid uses a repeatable Playbook to convert user data into press-worthy, viral PR stories.
Marketing
fromSouth China Morning Post
1 week ago

New trend among fashion brands: setting up cafes to drive up store traffic

Retail and luxury brands are adding cafes and casual dining to storefronts to attract young consumers and boost foot traffic and sales.
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