Connected TVs pose severe privacy risks due to extensive data harvesting practices by streaming services, prompting calls for regulatory investigations. [ more ]
What's the Most Effective Strategy for Boosting Organic Traffic in 2024?
Digital marketing professionals must adapt strategies to the shifting landscape, focusing on SEO, quality content, and understanding consumer behavior to drive organic traffic. [ more ]
What's the Most Effective Strategy for Boosting Organic Traffic in 2024?
Digital marketing professionals must adapt strategies to the shifting landscape, focusing on SEO, quality content, and understanding consumer behavior to drive organic traffic. [ more ]
Overheard at Advertising Week New York 2024: 'Why are advertisers still fingerprinting?'
Advertising strategies need to evolve beyond outdated best practices and focus on innovative measurement and channels like the creator economy. [ more ]
Creators are evolving into multifaceted entrepreneurs, reshaping their roles in the economy and fostering communities through meaningful engagement. [ more ]
Overheard at Advertising Week New York 2024: 'Why are advertisers still fingerprinting?'
Advertising strategies need to evolve beyond outdated best practices and focus on innovative measurement and channels like the creator economy. [ more ]
Creators are evolving into multifaceted entrepreneurs, reshaping their roles in the economy and fostering communities through meaningful engagement. [ more ]
TikTok Rolls Out Automated Ad Targeting Options for the Holidays
Smart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers. [ more ]
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
TikTok's Smart+ aims to simplify ad management with AI, providing marketers flexibility while addressing concerns about control over algorithms. [ more ]
TikTok Rolls Out Automated Ad Targeting Options for the Holidays
Smart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers. [ more ]
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
TikTok's Smart+ aims to simplify ad management with AI, providing marketers flexibility while addressing concerns about control over algorithms. [ more ]
Hinge prioritizes fostering intentional relationships through a meaningful user experience rather than superficial engagement, reflecting authenticity and integrity.
Gen Z values integrity and authenticity in brands, influencing how marketing strategies evolve to connect with younger audiences. [ more ]
How Coors Light turned a broken digital ad into a viral sports marketing moment
Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend. [ more ]
How Coors Light turned a broken digital ad into a viral sports marketing moment
Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend. [ more ]
A former investment banker who changed careers has 3 tips if you're considering switching industries
Angie Chen transitioned from investment banking to marketing due to burnout, seeking creative freedom and valuing personal time over high-paying but demanding work. [ more ]
Levi Strauss & Co. aims to boost its women's business through collaboration with Beyoncé, highlighting a fresh marketing approach focused on female perspectives. [ more ]
Levi Strauss & Co. aims to boost its women's business through collaboration with Beyoncé, highlighting a fresh marketing approach focused on female perspectives. [ more ]
YouTube has become a dominant force in media and entertainment, shaping viewer habits and industry dynamics as it approaches its 20th anniversary. [ more ]
YouTube has become a dominant force in media and entertainment, shaping viewer habits and industry dynamics as it approaches its 20th anniversary. [ more ]
Google Stock Could Fall If TikTok's Digital Ad Share Rises
The trial assessing Google's advertising market monopoly is ongoing, with the outcome potentially impacting the company's future involvement in digital advertising. [ more ]
Ikea's poignant new ads are a powerful call to action
Ikea's ad campaign raises awareness of the floods in Thailand, contrasting with typical cheerful branding, and calls for real-world community support. [ more ]
Brands' dark side: FOMO spurs obsession, compulsive buys
FOMO and intense brand passion drive compulsive buying habits, especially in younger consumers, often leading to financial and emotional distress. [ more ]
93% of Marketers Say This Is the Secret to More Customers
Businesses should utilize short, engaging videos due to their popularity and effectiveness in retaining viewer attention and driving engagement. [ more ]
How Sustainable Business Practices Can Drive Global Success | Entrepreneur
Sustainability practices provide strategic growth opportunities for companies of all sizes, offering competitive advantages and meeting increasing consumer demand for eco-friendly options. [ more ]
Brands' dark side: FOMO spurs obsession, compulsive buys
FOMO and intense brand passion drive compulsive buying habits, especially in younger consumers, often leading to financial and emotional distress. [ more ]
93% of Marketers Say This Is the Secret to More Customers
Businesses should utilize short, engaging videos due to their popularity and effectiveness in retaining viewer attention and driving engagement. [ more ]
How Sustainable Business Practices Can Drive Global Success | Entrepreneur
Sustainability practices provide strategic growth opportunities for companies of all sizes, offering competitive advantages and meeting increasing consumer demand for eco-friendly options. [ more ]
A marketer's guide to Advertising Week New York 2024
Advertising Week New York attracts over 17,000 marketers to discuss trends like AI, commerce media, and sports marketing in a revamped, accessible venue. [ more ]
Pixability Updates Its Contextual Tools To Analyze YouTube With Generative AI | AdExchanger
Pixability's new AI tool aims to help marketers effectively target specific audiences on YouTube despite the platform's massive volume of content. [ more ]
Publishers, Using Webflix, Bring Vertical Video to the Web
Media companies are enhancing their offerings with short-form vertical video by integrating social media content directly into web articles, improving monetization opportunities. [ more ]
Chrysler and Dodge face mortal peril under Stellantis. It's time for a change
Stellantis must rejuvenate Chrysler and Dodge before they deteriorate beyond recovery, prioritizing product innovation and brand revitalization. [ more ]
Chrysler and Dodge face mortal peril under Stellantis. It's time for a change
Stellantis must rejuvenate Chrysler and Dodge before they deteriorate beyond recovery, prioritizing product innovation and brand revitalization. [ more ]
How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of data
Kaplan prioritizes creativity and brand engagement over pure data-driven marketing, maintaining a strong brand presence in a fragmented media world. [ more ]
Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties
Taboola partners with Jounce Media to ensure its Select publisher network is free from Made for Advertising (MFA) properties, enhancing trust in advertising. [ more ]
YouTube introduces new generative AI features aimed at enhancing video creation and music production for creators, without replacing human creativity. [ more ]
Political Marketing Meets Pop Culture: Brat Runs for President
Harris's campaign effectively uses pop culture, particularly Charli XCX's 'brat' album, to engage younger voters and make politics more relatable. [ more ]
Marketing Campaigns Can Completely Change the Outcome of a Movie, and Modern Films Should Learn From the Past
Modern movie marketing suffers from over-exposure, diluting audience interest. Effective campaigns should balance intrigue with subtlety, learning from classic cases like 'Psycho'. [ more ]
How Meta brings in millions off political violence
Advertisers exploited the assassination attempt on Trump, generating significant revenue from related merchandise and political ads on Facebook. [ more ]