Marketing

Marketing

Reddit has shared some new data on engagement around Halloween, in order to help marketers prepare their spooky season campaigns in the app.

Navratil isn't some parachuted consultant or a rebuffed senior executive from one of the company's rivals. He's a Nestlé lifer with 25 years across the Anglo-Swiss giant's operations. He speaks multiple languages, holds an MBA, and has the steely look of someone who isn't here to fuck about. More importantly, he's done both the country GM path, successfully running Honduras, and then the HQ role, eventually leading Nespresso. He knows how the machine works.

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it's far less expensive - and easier - to execute than it used to be. Deli meat brand Land O'Frost has been investing in MMM for years, seeking insights into how different cultural trends, campaign strategies and channels impact its KPIs. Historically, it's been challenging to find "solid data points" to prove that certain channels, like paid social and influencer marketing, are driving sales, Land O'Frost COO Saverio Spontella told AdExchanger.

So many thoughts ... For obvious reasons, I've been reflecting a lot lately on my old constitutional law coursework. As long as the Supreme Court holds that money is speech-and the Supreme Court retains enough legitimacy to be taken seriously-I foresee major free speech issues around restricting advertising. If I were a betting man, I'd bet that the court's legitimacy will have a shorter shelf life than its view on the "marketplace of ideas," given how aggressively it's shedding any pretense of respect for precedent.

Brand positioning statements are practical tools that help you define the core of your brand strategy. Instead of starting with a blank page, you get a structured format to work through the key questions: Who are you for? What do you offer? How are you different? Why should anyone care? A strong brand positioning statement defines what you're really selling-not only the product or service but also the value, the feeling, and the experience.

Live video has quickly become one of the most powerful ways for businesses to connect with audiences, build trust and showcase the people behind the brand. Yet for many business owners, it's also one of the trickiest formats to get right. The camera captures everything-not only confidence, clarity and culture, but also hesitation, over-preparation and mixed messaging. The difference between a live video that inspires and one that falls flat often comes down to avoidable missteps,

Select Management Group These three managers have a knack for growing brands: In 2020, Arias orchestrated a partnership between Sarah Cheung and incubator Gloss Ventures to launch SACHEU Beauty. Berger sold TikToker Eli Rallo's fiction debut, I Hope Eden Reads This, which releases next month. Teng signed My Sister's Skin, two sisters who focus on mature skin, when they had just a few thousand followers. They now have over 100,000.

Utica's smokers want fire weed that feels as genuine as the city itself-potent, clean, and made by real people who care about what they produce. That's where Silly Nice shines. A Black-Owned, Veteran-Owned, New York-based cannabis brand, Silly Nice creates small-batch products built around purity, transparency, and respect for the plant. Every product is lab-tested, eco-packaged, and made locally using premium inputs and sustainable design.

There's something almost philosophical about the Costco checkout line. All that bulk, all that value, all that existential math. You've just spent a few hundred dollars on paper towels, coffee beans, and a kayak, and the cashier asks, "Would you like to upgrade your membership to Executive?" The main difference between Executive and Gold Star is that for $130 ($65 more than the Gold Star membership) a year, the deal is 2% cash back on most purchases, capped at $1,250.

As Starbucks CEO Brian Niccol explained in an earnings call, the pickup-only stores have a "transactional" feel, lacking "the warmth and human connection that defines our brand." While Niccol also touted the mobile-order options at its traditional coffee shops, I see Starbucks's move as an attempt to return to its roots as a " third place " -a destination between home and work where people can gather and connect.

Now, a few months in, Julie's starting to get momentum. But the business is already evolving from what she originally had in mind. September 26, 2025: We're not what you think we are... I met a lovely industry legend today for a chat, and after I took him through our schtick he said, "I would never have thought you were all this from your LinkedIn and diary posts and things." And he's obviously right.

"AI won't change the fact that audiences reward consistency, transparency and real commitment," she says. "What it will change is the signal-to-noise ratio. Purpose-driven communication that is truly lived out by a company will stand out even more because people will crave rare authenticity amidst a flood of optimized narratives."

The right product in the right moment can turn a routine session into a ritual. Whether the goal is to boost creativity, smooth out stress, or sink into total relaxation, understanding how cannabinoids and terpenes interact with mood has become essential. Experienced consumers now treat their stash like a curated playlist: energetic sativas for sunrise, balanced hybrids for afternoon flow, and soothing indicas for quiet nights in.

Built a website with Bubble.io's no-code platform? You've got the design and functionality nailed-but without email marketing, you're missing out on your biggest revenue opportunity. Email gives you direct access to your visitors that social media never will. While Bubble.io makes it easy to build professional websites with dynamic features, adding email marketing transforms your site from a digital brochure into an active customer acquisition machine. Here's how to set up professional email marketing on your Bubble.io website in under 30 minutes.

For the last couple of years, following the Brand Impact Awards, we have updated our list of the best performing agencies in the awards so far. You can check out last year's list of the top performing agencies in the BIAs (2024). This year, we have updated our list following the latest results from the BIA 2025 awards. And there has been a fair bit of movement, particularly in the top 10 of the list.

McDonald's just showed how brands can use retro gaming to make pretty much anything look cool. The fastfood giant has cooked up a trio of TV ads that turn its new Street Fighter 'Street Burgers' into signature special attack moves in a pixel-perfect homage to Capcom's classic arcade game. Made for McDonald's Japan, the campaign boasts authentic-looking animation, including custom sprites in the style of Street Fighter II.

Here's the thing about digital marketing right now: everyone's doing it. Your potential customers wake up to hundreds of emails, scroll past thousands of adverts, and ignore countless social media posts before they've even finished their morning coffee. That's exactly why printed materials have become surprisingly effective again. When a thoughtfully designed mailer lands on someone's desk, it actually gets noticed because it's different.

It's not AI. It's not personalization. It's creativity. More specifically, it's emotional creativity executed consistently over time. The new research, released by digital advertising company System1 and Effie, evaluated over 1,200 campaign outcomes, totaling $139 billion worth of marketing spend, and ad data from over 200,000 people, from challenger brands to massive organizations. And it revealed that many companies have it backwards, ranking targeting as their number one priority when in actuality it only delivers a 1.1x profit multiplier, on average.

This week, Pinterest has added a range of new content to its Pinterest Academy education resources, including video from its recent "Pinterest Presents" event, covering all of the latest announcements and updates. offers a range of courses designed to help you make the most of Pinterest for your marketing efforts, while also demonstrating your knowledge, via approved certifications that you can add to your website.

One example of this hybrid approach could be found in the company's big marketing and product development pushes of the past year, Milani CMO Jeremy Lowenstein told AdExchanger. Last year, he said, the company launched blurring powders that give a filtered look, similar to in-app filters. The idea was inspired by and lived organically on social channels, but was meant to drive mass-market, in-store shelf sales. With new product launches this year, Milani has expanded on its blurring and blur-out products.

We live in a world where it's easier than ever to surround ourselves with people who think exactly like we do. Social media bubbles, corporate cultures and even leadership teams can all become echo chambers, places where the loudest reinforcement drowns out the most valuable challenge. The problem? Echo chambers create blind spots. They emphasize what we want to hear, not what we need to hear. They boost our confidence but rarely bring clarity.

We have come a long way since then-from simple websites to dynamic social and digital marketing ad campaigns powered by artificial intelligence. Aside from being just a new kid on the block (at least, in the mainstream), AI has become a prominent piece of our digital marketing landscape. Now, you might want to know, as many of our clients do, how you can leverage AI for your digital marketing efforts.

No two sales calls are alike. One prospect demands data. Another wants a big-picture vision. The third? Ghosts you after three emails. Without a clear system, even top reps waste time guessing and lose deals they could've won. A great sales playbook gives your team a repeatable game plan: what to say, when to say it, and how to keep deals moving.

As a tree service owner, your business is built on a foundation of skill, safety, and trust. You are the expert that homeowners call in a high-stakes situation, whether it's to remove a massive, dangerous tree looming over their house or to clean up after a major storm. For years, a great reputation was built by word-of-mouth and a logo on the side of your truck. But in today's digital world, that trust-building process starts online.

"Consumers have the right to know exactly what they're purchasing, but also what words and phrases are ultimately nothing more than marketing tactics," Amy Bi, VP of The Ordinary, says in a press release.