Marketing

Marketing

Tariffs and trade policies are rapidly changing, requiring firms to adapt their sourcing and contracting strategies.

Advertisers are adopting a 'cautious but competitive' approach amidst global economic uncertainties, particularly due to tariffs.

Despite challenges, ad spending remains steady, with a focus on maintaining market share and rigorous financial scrutiny.

Managers need to broaden their pricing strategies in response to tariffs to ensure profitability.

Tariffs may significantly reduce product choices available to consumers, altering shopping habits and emotional connections to items.

Consultants are adapting pricing strategies due to uncertainty from changing tariff policies and economic conditions.

A trade deficit indicates a country imports more than it exports.

The recent tariff analysis by the White House focused solely on goods, ignoring services.

Coca-Cola narrowly outperforms Pepsi in brand rivalry metrics despite Pepsi's success on social media platforms.

Apple leads in the rivalry against Samsung, excelling in brand awareness and NPS scores.

Coca-Cola's stock has significantly outperformed the market, showing a strong growth trajectory backed by strategic investments.

The company continues to exceed earnings expectations, securing a strong buy rating from analysts.

Coca-Cola's strong performance in 2025 contrasts with broader market declines, driven by solid earnings and strategic investments.

Consumer confidence in Argentina is improving, though it remains fragile and uneven.

Launching a product on Amazon during key shopping holidays can significantly enhance visibility and sales.

Behavioural economics enhances customer attraction and retention strategies by integrating emotional and psychological insights into business models.

Effective marketing strategies, distinguishing lead generation from branding, are crucial for law businesses to succeed.

Burger King's campaign aims for increased purchases through strategic coupon placement in Google Maps results for competitors.

Understanding consumer spending is crucial for businesses to adjust their marketing strategies effectively.

Effective packaging fosters brand loyalty and encourages generosity.

Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.

Target offers various ways to save on groceries, including a loyalty program and price matching.

Target's clearance tags provide crucial discount information, helping shoppers know when to buy for the best deal.

Channel 4 is offering £600,000 in advertising airtime to support UK B Corporations.

Driscoll's has achieved significant growth by focusing on proprietary berry quality and aligning its branding efforts with values of sustainability and transparency.

Patagonia faces competition from various brands offering affordable and sustainable outdoor gear.

Successful corporate events require meticulous planning and a clear understanding of objectives and audience preferences.

Agencies rely on freelancers for specialized expertise to meet project deadlines, but need to identify essential traits for effective collaboration.

Microsoft Project and Visio are essential tools gaining popularity for project management and diagramming, helping users work smarter without subscriptions.

A strategic sales plan is essential for guiding sales efforts and achieving revenue targets.

Sales performance is influenced by more than just compensation; deeper motivational factors are also crucial.

Executives often oversimplify success by equating pay with performance.

Bird flu outbreak severely impacts egg supply, causing prices to spike.

McDonald's is offering discounted Egg McMuffins instead of raising prices.

Retailers are significantly investing in private-label brands to attract consumers looking for affordable options amid inflation.

Poppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.

Gary Brown transitioned from marketing to playwriting while maintaining a strong connection to his community and interests.

Effective PR is essential for business communication and growth, and teams should integrate in-house and external capabilities to thrive.

Transcreation enhances global business strategies by creating culturally relevant marketing content that resonates with diverse audiences.

The UNH Marketing Summit connects students, industry leaders, and faculty for networking and discussions on marketing trends.

Marketers are prioritizing improvements in media mix modeling (MMM), with 61% focusing on enhancing efficiency and effectiveness.

TCU students offered unique insights and ratings for Super Bowl commercials, showcasing diverse opinions as part of USA TODAY's Ad Meter program.

Meghan Markle's As Ever brand cannot sell clothing due to trademark issues with a similar Chinese company.

Meghan Markle rebranded her food venture from American Riviera Orchard to As Ever, but product offerings and business clarity remain elusive.

Meghan Markle's new logo for 'As Ever' may lead to legal action from a Spanish town due to similarities with its coat of arms.

TikTok faces ongoing challenges in the U.S. amidst political scrutiny over data privacy and potential bans, sparking interest from various investors.

HBO is leveraging TikTok to engage the White Lotus fanbase creatively.

The new TikTok account focuses on behind-the-scenes content and fan interaction.

De-influencing is a trend where influencers urge mindful spending, impacting Gen Z's shopping habits and challenging traditional influencer marketing.

The de-influencing movement encourages mindful spending over consumerism, highlighting a shift in Gen Z's attitudes towards influencer marketing.

Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.

NASCAR is enhancing its digital strategy to improve fan engagement and attract younger audiences, emulating successful practices from Formula 1.

Adopting an omnichannel approach is essential for businesses to effectively engage customers in the evolving consumer landscape post-pandemic.

Memorable domain names are more available now and crucial for brand visibility, especially as search behaviors shift towards generative AI.

Social media is vital for brand presence and customer engagement.

Expert help can streamline social media efforts for businesses.

A defined strategy is essential for standing out in social media.

Natalie Bastian emphasizes the evolution of her career from traditional media to ad tech, reflecting the changing media landscape.

Onetag partners with Utiq for privacy-compliant advertising leveraging first-party identifiers.

Artists and creators often struggle with the expectation of working for free in exchange for 'exposure'.

The influencer marketing industry is massive, with significant financial implications, prompting discussions on value and compensation.

Faceless influencers are gaining popularity as they allow creators to maintain anonymity while still producing engaging content.

Buffer provides affordable marketing tools for creators and businesses, helping them grow their audience effortlessly.