Marketing

Marketing

In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated summaries. It might be challenging to get everyone in agreement on what's what, but let's try. AEO and GEO are not going away, and the faster the industry can align on what these acronyms mean, the better. From a strategic perspective, it doesn't matter that much since all SEO specialists should already be laying the foundations for AEO, GEO, and, of course, SEO.

The first real sign of holiday momentum begins after Thanksgiving; Americans have spent more than $220 billion on Small Business Saturday alone since 2010. Retailers are already seeing the lift that defines the busiest shopping period of the year. This is the point in the season when founders can decide whether a strong winter quarter becomes a temporary spike or the start of a sustainable growth plan.

A digital marketing agency run by a former AFL star has reopened, despite owing more than four million dollars to staff, suppliers and the tax office.

"Giving away apples is like giving away white bread," they told TheStreet. "It's fine, I guess, but not very interesting. It's certainly not going to get me to do anything different."

Never before has the CMO position been more complex-or more essential to driving business results. The mark of success for any chief marketing officer is their impact on the long-term trajectory of a beloved brand. So, what does that look like in a year as chaotic as 2025, where there's been on-again, off-again tariffs, massive holding company mergers, and the continued rise of AI across the board?

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When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many teams well but was now struggling to meet new expectations, complexity, and scale.

At the core of the rebrand lies the idea Ignite your spark.

"A company's reputation is its most valuable asset, and protecting it requires foresight, discipline, and transparency."

Doing 'Bowlmates' is a step in a direction for brand social that allows the social industry and marketers to find different ways to reach different communities,

When discussing the intersection of brand and messaging, it's only natural to make the association between brand communication and control. It is the responsibility of brand marketers, copywriters, etc. to define and communicate brand message, select the appropriate channels, and shape the narrative of brand communications to fit and drive desired outcomes. Following this line of thinking, then, should make it simple to delineate between means and mediums of communication that best serve the mandates of brand marketers.

Don't get me wrong; the people who launched those 53 channels are surely talented creators who deliver clever or entertaining content-I subscribed for some reason, after all. But at this point, I couldn't tell you what most of them are truly about because there's nothing there to draw me back. I don't know who the creators are, and I don't return to their channels, because they're not building worlds I want to be part of. They're just...posting.

As the year winds down, December's Booms & Shakes feels less like a wrap-up and more like a preview. Big brands are locking in partners, agencies are reshaping their futures, and new ventures are quietly testing what influence, collaboration and creativity might look like next. There's a familiar rhythm... Client wins, senior hires, strategic launches. But look more closely, and you'll see bigger themes emerge.

We play an integral role in driving customer acquisition and long-term growth Long-term growth? A bit like Jack and the Beanstalk? Fairytales are good too. Sorry, please continue. You'll uncover and develop powerful stories of cloud adoption cases where cutting-edge AI, data, security and modern infrastructure solutions delivered a step-change in agility, efficiency and innovation This is a rubbish story!

Bowman will continue supporting her VB Group (vbgmarketing.com) clients while adding this new role that aligns with her long-standing commitment to helping transportation companies strengthen communication, compliance outreach, and strategic growth,

The budget-friendly retailer is taking customers on shopping trips in three different cities this month with the help of a holiday-themed double decker bus it calls the "Maxxinista Express." Each leg of the tour includes three stops at TJ Maxx stores, complete with shopping challenges, exclusive merchandise, and plenty of photo moments, according to a press release.

External marketing speaks to the public. It's aimed at customers, both current and potential. Internal marketing, however, is meant for employees. The two audiences may overlap in some aspects - age, location, income level - but remain distinct groups with a different relationship to the company. As noted earlier, the goal of external marketing is to generate more revenue for the business, whether that's through more sales or subscriptions.

Some are die-hard fans whole up in their man caves, some are tweeting away talking about their favorite ads, and others - like yours truly - are taking it all in at their local pub. The Drum is covering the ads, and by default watching the game, from a lively bar in Astoria, Queens, sharing patrons' reactions to their favorite and least favorite spots, and sharing what the Twitter-verse thinks of this years' expensive adverts.

The message, set to Jess Glynne's 2015 song Hold My Hand, was meant to emphasize reliability and comfort. In 2025, however, TikTok users began using the audio in a very different way. Instead of polished travel clips, the sound was paired with videos showing holiday frustrations, such as tents collapsing in high winds, hotel rooms with underwhelming views, transport delays, and other familiar mishaps. The contrast between the upbeat narration and the visuals made the format easy to follow and understand.

Creating a narrative that converts viewers into leads requires more than just catchy copy. A high-quality sales business Instagram carousel template bridges the gap between aesthetic appeal and strategic marketing. Graphicook Studio has engineered a visual toolkit that commands attention. This Adobe Illustrator asset does not merely display information; it structures data into a compelling visual story. Social media algorithms currently favor content that retains user attention. Consequently, carousels have become the gold standard for engagement.

Search used to be simple: a question, a page of blue links and a fight to win the click. Brand discovery was essentially a story about rankings, keywords and referral traffic. That's no longer how people find answers. As AI assistants and generative search become the first place people turn to for information, many buyers are getting what they need before they ever reach a website.