Marketing

Tailify raises 3.7m Series A investment to advance the science of influence

JamesJalaPayneo

Tailify's focus on the science behind influence has allowed them to build programmes that deliver better results for their clients. 1In some cases, it only takes them a week to improve influencer marketing ROI by 3X. 1As part of this optimisation process, they use their unique AI influencer selection tool. 1

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#week

#team

#case

#world

#result

7d ago

from Hubspot

Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

JamesJalaPayneo

Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. 1

...

Some older forms of P2P marketing include Yelp, reviews on personal business' websites, and good old-fashioned conversations between your consumers and their friends and family. 1

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#peopl

#goal

#long

#case

#good

8d ago

from Cbslocal

TikTok Star Rochelle Hager Dies After Tree Falls On Car In Maine

JamesJalaPayneo

Rochelle had over 100,000 followers on TikTok, where she was known as "Roe," and was an active voice in the LGBTQ community. 1But her story isn't about her death. 1It's about the lives she's touched. 1

Rochelle Hager's parents described her as a light coming from a dark tunnel who was an inspiration to others. 1

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#bryant reed

#roe tiktok

#tree crashes on car

#pittsburgh rochelle hager

#tiktok star roe

12d ago

from Exchangewire

DoubleVerify Appoints Two Senior Hires to Accelerate Strategic Growth Across EMEA

JamesJalaPayneo

Coming from his role as Global Head of Agency Partnerships for Adobe Advertising Cloud, Reid brings a wealth of experience in both understanding the nuances of managing advertising across traditional TV and digital, but also the importance of creating and orchestrating global agency strategy to deliver meaningful outcomes. 1

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#team

#place

#result

#import

#high

14d ago

from Entrepreneur

Does Your Company Have a Soul?

JamesJalaPayneo

The study found a clear association between purpose-driven brands and words like "transparent" or "trustworthy," which matter when consumers have to make purchasing decisions. 1The study also revealed more than 71 percent of people would prefer to buy from a purpose-driven company over the alternative, if quality and cost were equal. 1

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#covid-19

#leadership

#marketing

#entrepreneurs

#goals

17d ago

from Entrepreneur

Amazon, Shopify or Walmart: What Kind of eCommerce Store Should You Start?

JamesJalaPayneo

As stated by AcquireConvert, From 2020 to 2021, eCommerce sales are expected to rise 33%. 1And, "By 2021, global eCommerce is forecast to be $4.97 trillion - almost a 400% increase in seven years." 1

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#ecommerce

#starting a business

19d ago

from The Drum

Advertisers: Here's how to ethically engage kids with ads

JamesJalaPayneo

A survey from June 2020 found that 62% of children aged 14 to 17 were spending over four hours per day on devices, compared to 32% having that much screen time in pre-coronavirus days. 1

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#open mic

2h ago

from Neil Patel

7 Key Strategies That You Must Learn From Apple's Marketing

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.

#visitor

#small brand

#phone

#music play

#cultur

2h ago

from The Drum

Human-centricity, holistic approaches and honing data ethics with the death of the cookie

"We're not entering a cookie-less world," said Janet Balis, customer and growth market leader and CMO practice leader at EY Americas. "We're entering a third-party cookie-less world.

#digital transformation

#wall street journal

#digital transformation festival

4h ago

from The Drum

New book for business leaders on moving from toothless purpose to action

Veteran business strategists Scott Goodson and Chip Walker of StrawberryFrog have released Activate Brand Purpose, a new book that delves into their thinking around purpose, through research.

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