Marketing

Marketing

Marketing effects can be categorized into additive, multiplicative, and synergistic effects. Additive effects sum individual efforts, while multiplicative effects involve one effort enhancing another. Synergistic effects create outcomes greater than the sum of their parts.

Rising demand among marketers for AI search expertise drives agencies to create specialist units to assist clients in understanding technology's impact on consumer habits.

Generating massive attention doesn't necessarily lead to revenue but once it does it can have a compounding effect - unless the product itself sucks, said Joe Zappa, CEO and founder of marketing and communications firm Sharp Pen Media.

Multi-Level Marketing (MLM) involves distributors selling goods while recruiting new members, earning a percentage from their sales, creating a network of salespeople.

Starting August 4, 2025 TCPA/TROAS won't be available as separate bidding strategies in Microsoft Ads. Instead, they will be optional goals you can set for your Maximize Conversions and Maximize Conversion Value campaigns.

TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.

78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.

CTV ad spending is projected to reach $33.35 billion this year, while retail media's 19.7% growth will be more than double the growth in overall digital ad spending.

Cultivating a strong personal brand is essential for achieving career goals. A carefully crafted personal brand helps differentiate oneself and creates opportunities for growth.

Tripadvisor's new identity is built to showcase travel as it really is: personal, textured, emotional. The logo brings new life to Tripadvisor's iconic owl mascot, Ollie. Once static and ornamental, Ollie now feels alert and expressive, his gaze always oriented toward traveler content, a quiet cue that Tripadvisor values their perspective.

Reaching out cold without knowing who actually makes the buying decisions is inefficient at best-and wasted time at worst. Yet far too many sales, marketing, and growth teams still rely on guesswork when prospecting.

Right now, growth is top of mind, and AI can be an enabler of it.

McDonald's revived an old Facebook group dedicated to the Filet-O-Fish, which has grown to 5,800 members after initially being ignored with only six followers in 2012.

"In today's dynamic consumer landscape, building a brand goes far beyond the imagery to creating experiences that are instantly felt and remembered."

Hilary described the anxiety of unemployment, recalling her father's layoffs, and expressed her disappointment in struggling to find midlevel marketing roles.

"The snowball method is all about paying off the smallest debts first and then letting your payments snowball to the bigger ones from there."

Using AI effectively can significantly enhance business operations and profitability, beyond just simple tasks like writing captions.

This article examines how corporate influencer programs can significantly enhance organizational thought leadership by empowering employees to share their insights and personal brands.

CMSWire's Marketing & Customer Experience Leadership channel serves as a crucial resource for CMOs and customer experience innovators, providing actionable research and insights.

"Every decision has to resonate, and every dollar spent has to count, making it both a challenge and opportunity for solopreneurs in marketing."

A Go-to-Market calendar is a visual, date-driven plan mapping key activities for product launches, unifying teams for coordinated efforts.

In some ways, LLMs are a lot like traditional search engines. They index websites and then rank the information they find.

For some, this marked drop, which represents 54,000 job losses in the last year, represents the necessary pain brought on by the disruption wrought by generative, or agentic, AI.

Data was always my challenge in marketing. Now I have the data I need in real time, which helps with relevance and timing in campaigns.

In melding Omnicom and IPG, the deal will create the world's largest advertising group, potentially dominating media-buying markets globally.

The PRIMÄRSKOG wood plant stand, a re-issued piece from IKEA's Nytillverkad collection, showcases mid-century modern design and versatility, appealing to various home decor styles.

The InteraSSort framework demonstrates enhanced interaction between users and machine learning models by parsing user input and delivering optimized assortments based on specified constraints.

Coca-Cola's consistent performance and expansion into new markets, coupled with robust earnings growth, reflect its resilience despite short-term stock price fluctuations.

Price-match an item every chance I get. Not a lot of people know about price match policies at your favorite retailers, but you can almost always find it cheaper elsewhere.