Marketing

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Marketing
NBC New York
7 hours ago
Marketing

TikTok makes $2.1 million TV ad buy as Senate reviews bill that could ban app

TikTok launches $2.1 million ad campaign to oppose House bill threatening ban.
Ads feature TikTok users expressing concerns over livelihood impact.
NBC4 Washington
7 hours ago
Marketing

TikTok makes $2.1 million TV ad buy as Senate reviews bill that could ban app

TikTok launches $2.1 million ad campaign to fight potential ban
Ads target battleground states and aim to sway Senate Democrats
Exchangewire
2 hours ago
Marketing

MINT Strengthens its Leadership Team with the Appointment of Christoph Kruse as Global Marketing Director

Christoph Kruse appointed as MINT's global marketing director
MINT focuses on global expansion with strategic hires
BuzzFeed
1 hour ago
Marketing

Save Your Screen Time And Check Out These 33 TikTok-Trending Products *Without* Using The App

Door draft stopper for energy efficiency
Lookalike suede clogs for comfort and affordability
Effective upholstery cleaner for deep cleaning
The Drum
11 minutes ago
Marketing

Ad of the Day: Coors Light celebrates the parents who are able to keep their cool

Coors Light's new campaign celebrates parenthood through relatable moments.
The ad captures the everyday challenges and emotions of parenthood in a unique way.
Mashable India
1 hour ago
Marketing

LinkedIn Tests Tik-Tok-Inspired Short Video Feed On Its App; Potential For Future Monetization

moreMarketing
social-media
Poynter
27 minutes ago
Marketing

Yes, you can fact-check on TikTok - Poynter

TikTok is a significant news-sharing platform for young people.
Fact-checkers like Teyit are addressing misinformation on TikTok.
Peoplemag
11 hours ago
Marketing

Arrest Made After Women Come Forward on TikTok Saying They Were Randomly Punched in N.Y.C.

NYPD arrested Skiboky Stora for assaulting a woman, amid recent reports of random attacks on women in NYC.
Influencers on TikTok recounted being randomly punched in the face by strangers, sparking concerns and police investigation.
moresocial-media
marketing-strategies
The Drum
11 minutes ago
Marketing

A24 has long punched above its weight, but will it survive a pivot to blockbusters?

A24 is known for its indie films and unique marketing strategies.
The company may face challenges as it pursues a shift towards blockbuster productions.
Forbes
12 hours ago
Marketing

Council Post: 15 Performance Marketing Insights To Pay Attention To In 2024

Different definitions of performance marketing exist
Focus on data gathering and targeting for success
Digiday
6 hours ago
Marketing

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Marketers face challenges in choosing retail media networks amidst many options.
Georgia-Pacific consolidated 90% of its retail media spending with top networks like Amazon Advertising and Walmart Connect.
Forbes
21 hours ago
Marketing

B2B Marketers Face A New Reality

B2B buyers engage anonymously for longer, impacting marketers.
Emerging B2B technologies help address digital buyer behaviors.
moremarketing-strategies
influencer-marketing
Adweek
1 hour ago
Marketing

Cats Compete in Sheba's March Madness-Style Tournament

Sheba's The Gravy Race features 8 popular felines racing for new cat food.
Ian Eagle provides enthusiastic commentary for the cat competition.
Mashable ME
19 hours ago
Marketing

'Finfluencers' and firms warned by UK that crypto meme ads can't be misleading

Influencers must follow regulations when promoting financial products, including cryptocurrencies.
Firms are responsible for ensuring influencers comply with FCA rules when marketing financial products.
www.theguardian.com
10 hours ago
Marketing

TikTok bans account of Australian influencer who promoted nicotine pouches in viral videos

TikTok banned influencer promoting nicotine pouches, but other accounts remain. Nicotine pouches resemble snus and require prescription in Australia. Australian drug regulator updated guidance on advertising nicotine pouches.
The Drum
21 hours ago
Marketing

Why you should partner with micro-influencers to reach niche audiences

Brands value engagement over follower count in influencer marketing.
Working with micro-influencers can generate diverse content and brand visibility.
Digiday
1 day ago
Marketing

Why the creator industry is setting its sights on on the small screen

Creators are moving beyond mobile screens to small screens via influencer companies like LTK.
LTK Connected TV allows brands to use LTK creator content for shoppable streaming ad spots, offering cost efficiency and measurement.
Forbes
1 day ago
Marketing

Council Post: Can Traditional E-Commerce Be Disrupted? The Shift In Online Shopping To Social Commerce

Social commerce is expected to surpass traditional e-commerce by 2030.
Key factors driving social commerce include community engagement, influencers, and a seamless shopping experience.
moreinfluencer-marketing
Exchangewire
2 hours ago
Marketing

Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising

Greenbids partners with The GoodNet to revolutionize ethical advertising through AI integration
GoodNet's GoodIQ Ethical Media Index will enhance Greenbids' algorithm for responsible media buys
The Drum
2 hours ago
Marketing

How brands f*ck-up when working with 'for youth, by youth' communities

Respect communities' wisdom and autonomy
Collaborate with communities authentically
e-commerce
Digiday
6 hours ago
Marketing

Research Briefing: Publishers' revenue sources are top of mind at Digiday Publishing Summit

76% of publishers prioritize growing direct-sold ads by 2024
TikTok's increased marketing spend despite potential U.S. ban
Success of Hearst Magazines' e-commerce marketplace and Bustle Digital Group's live events
Black Enterprise
15 hours ago
Marketing

How Branding Makes Gen Z Most Likely To Succeed In Business

Gen Z excels in entrepreneurship due to social media savvy and branding understanding
Personal branding and social media are crucial for entrepreneurial success
Investing.com Australia
22 hours ago
Marketing

Verb Technology partners with TikTok Shop to enhance livestream shopping By Investing.com

VERB Technology partners with TikTok Shop to enhance e-commerce experience through livestream shopping.
MARKET.live to generate revenue by providing services and receiving a percentage of TikTok Shop revenue.
Forbes
21 hours ago
Marketing

Forbes EQ BrandVoice: Shipping And Logistics: Behind The Scenes Of A Small E-Commerce Brand

Small businesses, like Erleia, are increasingly forming and conducting e-commerce operations from homes, basements, and garages.
Consumers' expectations for fast and free shipping have impacted retailers of all sizes, but the logistics of online shopping differ for small brands.
moree-commerce
beehiiv Blog
7 hours ago
Marketing

Small Business Success: Unveiling the Top Email Marketing Services for

Email marketing is crucial for small businesses to reach and engage with customers.
Top free email marketing platforms like Mailchimp, Brevo, and beehiiv offer comprehensive features for small businesses.
AdExchanger
6 hours ago
Marketing

How RMNs Use MFA And Cheap Inventory To Game Attribution Rules | AdExchanger

Retail media's attribution problem is significant due to manipulation and lack of transparency.
RMNs often serve ads on low-quality inventory to claim attribution credit for sales.
AWeber
5 hours ago
Marketing

How to be a successful affiliate marketer: Growth strategies & tips | AWeber

Affiliate marketers' earnings greatly vary by experience level, with beginners making significantly less than those with over 10 years in the industry.
SEO is a key channel for affiliate marketers but is highly competitive and volatile, requiring time and effort to maintain rankings.
The Drum
3 hours ago
Marketing

Why streamers and studios are leaning on talent to grow their brands

Streaming platforms prioritize talent engagement for brand development.
Social media branding focuses on talent to build connections with consumers and enhance content promotion.
Exchangewire
2 hours ago
Marketing

EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool

EU publishes election security guidelines under Digital Services Act
EU rules Amazon must provide ad transparency
Shopify
12 hours ago
Marketing

Best Times to Post on TikTok 2024 (+ How To Find the Best Time) - Shopify

Data-driven posting times crucial for TikTok engagement
Schedule insights for optimal TikTok posting times
Modern Retail
6 hours ago
Marketing

Brands report a rise in imposter advertisers on platforms like Meta & TikTok

Online brands like The Hippie Shake are facing the challenge of fake advertisements on platforms like Facebook, Instagram, and TikTok.
Customers may unknowingly fall for these scams, leading to a negative experience with the brand and potential financial loss.
Sfgate
8 hours ago
Marketing

8 Tips for Creating an Effective Omnichannel Strategy

Omnichannel strategy integrates multiple platforms for a seamless customer experience.
Omnichannel consumers purchase more and are likely to be repeat customers.
Adweek
4 hours ago
Marketing

Why Advertisers Claim Meta Owes $7 Billion in Damages

Meta facing potential $7 billion damages for inaccurately inflated metrics
Advertisers claim inflated metrics led to higher ad placement costs
Observer
17 hours ago
Marketing

Elon Musk Buys Tesla Ads For the First Time Ever-on Social Platforms He Hated

Tesla historically avoided advertising
Elon Musk is now buying ads on major social media platforms
Mail Online
20 hours ago
Marketing

YouTube pranksters expose how social media giants allow vape adverts

Social media platforms allow ads for inappropriate products to reach teenagers
YouTube pranksters exposed lax ad review processes on Instagram, TikTok, and other platforms
Variety
21 hours ago
Marketing

GroupM Aims to Boost Ad Spend on Women's Sports in TV Upfront

GroupM aims to double spending on women's sports by 2024, creating a dedicated marketplace.
Increased attention on women's sports like the WNBA and March Madness leads to predicted $1.28 billion revenue in 2024.
AdExchanger
1 day ago
Marketing

Investors As Organic Fans; Netflix Weathers Its Password Crackdown | AdExchanger

Celebrities/influencers as stakeholders can boost a brand, but marketing arrangements need proper disclosure for transparency.
Netflix is intensifying its ad-supported options, attracting more subscribers and easing advertiser concerns.
AdExchanger
6 hours ago
Marketing

Maybe 'Everything Is An Ad Network' Isn't A Good Thing; The Ghostbusters Prequel Nobody Wants | AdExchanger

Retail media networks have seen significant expansion with many regional and midsize chains now having their own ad networks.
Advertisers can leverage new inventory and data sources but face challenges with marketing measurement due to various platforms claiming credit.
AdExchanger
6 hours ago
Marketing

Sins Of The Cookie: How Third-Party Cookies Set The Industry Back | AdExchanger

The third-party cookie hindered digital advertising's development.
The cookie led to issues like lack of focus on context and reliance on questionable data.
Digiday
6 hours ago
Marketing

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

Social platforms are crucial for audience acquisition, but costly for engagement and email collection.
Analyzing user data for high CPM users and forming specific working groups can drive revenue and content creation efficiency.
Benzinga
23 hours ago
Marketing

Elon Musk Reacts As TikTokers Report Random Attacks By Strangers While Walking In NYC

Elon Musk expressed surprise at reports of TikTok users being assaulted in New York City.
Multiple TikTok users shared accounts of being randomly punched in the face while walking in New York City.
www.independent.co.uk
10 hours ago
Marketing

TikTok to launch online election centres to counter misinformation

TikTok to launch online election centers in efforts to support electoral integrity
Collaboration with fact-checking firm Logically Facts to combat misinformation and AI-generated content
english.elpais.com
10 hours ago
Marketing

The internet is not theirs: shifting towards a public service

Judge Santiago Pedraz suspended Telegram in Spain due to copyright infringement allegations but later reversed the decision.
The potential ban of TikTok in the U.S. raises concerns about data security and internet regulation.
english.elpais.com
15 hours ago
Marketing

TikTok is under investigation by the FTC over data practices and could face a lawsuit

FTC investigating TikTok over data practices
FTC could settle with TikTok or file a lawsuit
BuzzFeed
10 hours ago
Marketing

These 38 Inexpensive TikTok Products Are So Good, You'll Never Wanna Be Without Them Again

BuzzFeed recommendations may contain affiliate links for which they earn compensation.
Article suggests cheap but essential products like mosquito-repelling bracelets and portable luggage scale.
Georgia Public Broadcasting
20 hours ago
Marketing

'This is garbage': Step aside, influencers - we're now in the era of de-influencing

De-influencing trend emerged as a backlash to advertising on social media.
Influencers create content to promote products, often leading followers to unnecessary purchases.
Page Six
16 hours ago
Marketing

Bethenny Frankel says she was punched on NYC street in random attack: 'Insane'

TheStreet
14 hours ago
Marketing

Sephora is suddenly abandoning a major market

The beauty market is rapidly changing due to social media influence.
Successful beauty brands leverage social media for marketing and engaging with customers.
Litmus
6 days ago
Marketing

A Step-by-Step Guide to Planning Your Email Marketing Campaigns - Litmus

Email campaigns can bring last-minute changes, increasing workload.
Solid email marketing campaign planning is crucial for success.
Medium
12 hours ago
Marketing

Why the internet is full of "digital junk mail"

User-generated content is reshaping online preferences towards short-form, fleeting content.
Digital platforms are encouraging the spread of poor images, like low-resolution and quickly distributable content.
TechCrunch
14 hours ago
Marketing

LinkedIn is experimenting with a TikTok-like video feed in its app | TechCrunch

LinkedIn is testing a short-form video feed similar to TikTok.
The new feature is designed to boost engagement by focusing on professional content.
time.com
13 hours ago
Marketing

Women in NYC Are Posting TikToks About Getting Punched in the Face on the Street

Women on TikTok sharing assault experiences in NYC
NYPD investigating assaults reported on TikTok
Social Media Today
2 days ago
Marketing

Snap Announces Expanded Brand Safety Partnership With IAS

Snapchat partners with IAS for brand safety reporting solution
Ad placement on Snapchat found 99% brand safe by IAS
MarTech
17 hours ago
Marketing

How marketers are investing in games: IAB PlayFronts | MarTech

Gaming marketing budgets are increasing, signaling industry growth.
86% of marketers invested in gaming see its importance growing, with many planning to increase spending in the future.
Harvard Business Review
17 hours ago
Marketing

How a Generic Marketing Strategy is Captivating Consumers on the Values of Natural Diamonds - SPONSOR CONTENT FROM NATURAL DIAMOND COUNCIL

Generic category marketing campaigns can be highly impactful, promoting the interests of multiple organizations within a fragmented product category.
Membership-based industry associations can leverage generic marketing strategies to educate consumers, establish values, and dispel myths about a product category.
Entrepreneur
16 hours ago
Marketing

How to Ensure a Successful Partnership With a Third-Party Logistics Provider | Entrepreneur

Brands prioritize customer connections through touchpoints, personalized experiences, and emotional links.
Successful 3PL partnerships require clear communication, mutual trust, and collaboration for enhanced customer experiences.
The Drum
17 hours ago
Marketing

Bridging the gap between gaming, entertainment, and ad spend

Intrinsic in-game advertising can close the ad spend gap in the gaming industry.
Gaming industry surpasses film and music industries in revenue.
The Drum
16 hours ago
Marketing

Looking for exposure for your brand? In-game partnerships present huge opportunities

The gaming industry is experiencing significant growth and presents ample opportunities for brands through strategic partnerships.
Game studios are focusing on proven online multiplayer titles to mitigate the risks associated with expensive game development.
Slate Magazine
16 hours ago
Marketing

Trump's Secret Weapon Is a TikTok Billionaire Who Used to Spurn Him

Donald Trump's net worth surged to $6.5 billion after a court slashed the $454 million bond in a civil fraud lawsuit.
Jeff Yass, a billionaire Wall Street financier, played a significant role in the financial success of Trump's social media company.
GREY Journal
1 day ago
Marketing

Scaling Your Small Business: Steps to Build Lasting Growth - GREY Journal

Expansion is key for small business growth through widening the business model.
Hiring new talent is crucial in scaling up a small business effectively.
Marketing Dive
1 day ago
Marketing

4 marketing headwinds to watch as election season heats up

Rising advertising costs for the 2024 election cycle
Challenges for marketers due to political allegiances, regulations, and emerging technology
The Drum
18 hours ago
Marketing

Why the joys of real-world advertising still can't be recreated by AI or screens

AI can enhance creativity rather than replace it.
Investing in tangible and permanent creative work adds value.
WFAE 90.7 - Charlotte's NPR News Source
20 hours ago
Marketing

The rising superpowers of Charlotte social media influencers

Content creators turning passion into careers
Importance of storytelling and local connections in content creation
MarTech
22 hours ago
Marketing

10 ChatGPT prompts for digital marketers | MarTech

AI prompts tailored to marketing roles
Leverage ChatGPT for productivity and strategic thinking
MarTech
20 hours ago
Marketing

Maximizing your B2B spend: Is account-based marketing worth it? | MarTech

Targeted approach with ABM focuses on high-value accounts for personalized marketing.
ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams.
Lindsey Gamble
1 day ago
Marketing

LinkedIn Is Testing A Short-Form Video Experience Including A New Video Tab - Lindsey Gamble

LinkedIn introduces short-form video like other platforms.
LinkedIn focuses on curated video content for education and learning.
Digiday
21 hours ago
Marketing

Media brands are leveraging content catalogs and driving ad revenue with linear channels

Linear television still holds significant audience demand despite the rise of streaming services.
Media companies are leveraging linear channels to drive engagement, extend watching time, and create new revenue streams.
AdExchanger
21 hours ago
Marketing

Seedtag Cuts Its Teeth On CTV With Contextual Targeting | AdExchanger

Contextual targeting is becoming prominent in CTV advertising.
Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting.
Exchangewire
22 hours ago
Marketing

Azerion Appoints Neil Murphy as SVP Demand & Partnerships, North America

Neil Murphy appointed SVP demand & partnerships at Azerion, focusing on expanding presence in North America market.
Murphy brings over ten years of experience as a growth-driven advertising leader, working with global brands and agencies.
The Drum
23 hours ago
Marketing

Why WPP is merging creative shop The&Partnership with media agency mSIx

The merger of T&P and mSix under WPP reflects the trend of agency rebundling.
Emergence of generative AI tools is changing the dynamics, pushing for a blend of media and creative expertise.
Digiday
1 day ago
Marketing

BDG publishes fewer stories amid referral traffic declines, focuses on events to grow and monetize audiences

Bustle Digital Group (BDG) reduced its daily articles to 30-40 to prioritize quality over quantity.
BDG shifted focus to bigger, more impactful pieces like reported stories, celebrity features, and viral content.
The Drum
23 hours ago
Marketing

6 lessons brands can learn from the world of gaming

Gamers value surprise in content
Importance of meeting expectations for fans
The Drum
23 hours ago
Marketing

Ad of the Day: Cadbury celebrates Easter's biggest egg with smallest billboard

Cadbury celebrates Mini Eggs with social-first ad campaign
Attention to detail and celebration of craft in miniature form
Exchangewire
1 day ago
Marketing

AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality

The Drum
1 day ago
Marketing

As AI enters the branding world, 3 vital things are missing

AI lacks the human touch necessary for emotional resonance in branding.
Emotions play a crucial role in creating brand connections with consumers.
BuzzFeed
1 day ago
Marketing

31 TikTok Products To Add Your Self Care Routine, Stat

Globbles are colorful stress-relieving fidget toys popular on TikTok, sticking to walls and ceilings without leaving residue.
Burn After Writing is a guided journal encouraging self-reflection, introspection, and letting go of emotions, praised by many reviewers.
Digiday
1 day ago
Marketing

Future of TV Briefing: Ad buyers, sellers 'don't anticipate a major currency shift' in this year's upfront

Completion of TV ad industry's measurement currency changeover unlikely in this year's upfront cycle.
Nielsen's postponement and uncertainty around new measurement providers causing delays in currency transition.
Caixinglobal
1 day ago
Marketing

Rivals Vie to Fill Market Void as U.S. Business Ban Looms Over TikTok

A ban on TikTok would impact millions of small businesses and users in the U.S.
Rivals like YouTube, Instagram, Facebook, and Snapchat are benefiting from TikTok's potential ban.
Buffer: All-you-need social media toolkit for small businesses
1 day ago
Marketing

What Is Link In Bio?

A link in bio directs followers to a separate website. Influencers and businesses often include this link in their social media bios.
A link in bio tool like Start Page can help drive traffic to important content, track views, and enhance social media marketing strategies.
Glamour
1 day ago
Marketing

Women on TikTok Are Sharing Stories About Getting Punched Randomly in NYC

There is a rise in reports of women being attacked in a similar manner in NYC.
Many women have shared their traumatic experiences on TikTok, bringing attention to the issue.
Engadget
1 day ago
Marketing

The FTC might sue TikTok over its handling of users' privacy and security

The FTC is close to concluding a multiyear investigation into TikTok for potential privacy violations and misleading statements.
TikTok faces multiple challenges including a proposed ban, legal action from the FTC, and pressure from regulators and lawmakers in the US.
New York Post
1 day ago
Marketing

TikTok facing potential lawsuit from feds over children's privacy probe: sources

FTC may resolve TikTok investigation soon through suit or settlement.
Concerns surrounding TikTok's data security and privacy practices are ongoing.
The Drum
1 day ago
Marketing

Adobe bets big on AI during opening remarks of Las Vegas conference

Adobe focuses on AI-powered features for content supply chain optimization
New AI-powered marketing products announced at Adobe Summit
New York Post
1 day ago
Marketing

Back off Jenny from the Block: TikTokers need to stop using Jennifer Lopez for cheap cred

TikTok users mock Jennifer Lopez for referencing her Bronx roots, questioning her authenticity.
Jennifer Lopez faces backlash for mentioning her go-to bodega order, sparking debate on relatability and authenticity.
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