Marketing

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#coca-cola
#consumer-behavior
#consumer-engagement
Marketing
fromSocpub
2 months ago

Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of It

Effective packaging fosters brand loyalty and encourages generosity.
Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
fromAdweek
1 month ago
Marketing

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

Marketing
fromSocpub
2 months ago

Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of It

Effective packaging fosters brand loyalty and encourages generosity.
Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
fromAdweek
1 month ago
Marketing

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

#consumer-awareness
Marketing
fromNew York Post
1 week ago

Advertising expert lifts lid on McDonald's nugget claim

Fast food marketing uses nuanced language to mislead consumers about product ingredients.
Marketing
fromNew York Post
1 week ago

Advertising expert lifts lid on McDonald's nugget claim

Fast food marketing uses nuanced language to mislead consumers about product ingredients.
#business-growth
Marketing
fromEntrepreneur
2 months ago

Why Businesses Must Distinguish Between Branding and Lead Generation | Entrepreneur

Effective marketing strategies, distinguishing lead generation from branding, are crucial for law businesses to succeed.
Marketing
fromEntrepreneur
2 months ago

Why Businesses Must Distinguish Between Branding and Lead Generation | Entrepreneur

Effective marketing strategies, distinguishing lead generation from branding, are crucial for law businesses to succeed.
#tariffs
Marketing
fromBusiness Insider
3 weeks ago

Make me look less American: Brands are changing up their ads amid Trump's trade war

Brands are de-Americanizing their marketing strategies by emphasizing local culture and production to adapt to geopolitical tensions.
Marketing
fromDigiday
1 month ago

Publicis Group CEO says advertisers are pacing, not panicking

Advertisers are adopting a 'cautious but competitive' approach amidst global economic uncertainties, particularly due to tariffs.
Despite challenges, ad spending remains steady, with a focus on maintaining market share and rigorous financial scrutiny.
Marketing
fromBusiness Insider
3 weeks ago

Make me look less American: Brands are changing up their ads amid Trump's trade war

Brands are de-Americanizing their marketing strategies by emphasizing local culture and production to adapt to geopolitical tensions.
Marketing
fromDigiday
1 month ago

Publicis Group CEO says advertisers are pacing, not panicking

Advertisers are adopting a 'cautious but competitive' approach amidst global economic uncertainties, particularly due to tariffs.
Despite challenges, ad spending remains steady, with a focus on maintaining market share and rigorous financial scrutiny.
Marketing
from24/7 Wall St.
1 week ago

If Iran's Nuclear Sites Are Attacked Oil Will Skyrocket - Grab These High-Yield Energy Giants Now

Israel may strike Iranian nuclear facilities, influencing global oil markets.
#branding
Marketing
fromGREY Journal
2 months ago

Branding That Sells - A Guide to Monetizing Your Brand - GREY Journal

Branding is key to driving sales, establishing trust, and fostering emotional connections with consumers.
Marketing
fromGREY Journal
2 months ago

Branding That Sells - A Guide to Monetizing Your Brand - GREY Journal

Branding is key to driving sales, establishing trust, and fostering emotional connections with consumers.
#advertising
fromHackernoon
3 weeks ago

This Is How JP Morgan Trades with AI | HackerNoon

In the current trading environment, selecting the right order execution strategy is crucial, as it affects both costs and overall performance of trading activities.
Marketing
#beauty-industry
fromFood & Beverage Magazine
4 weeks ago

Driscoll's Names Gaelle Le Meur as Chief People Officer

Gaëlle Le Meur's appointment as Chief People Officer at Driscoll's marks a strategic move to enhance the company's global talent strategy and organizational effectiveness.
Marketing
Marketing
fromCreative Bloq
3 weeks ago

A Coca-Cola rival is taking over India - is it all because of branding?

Campa Cola disrupts India's cola market with a budget-friendly offering against Coca-Cola and Pepsi.
from24/7 Wall St.
3 weeks ago

Mondelez vs. General Mills: Better Defensive Dividend Stock to Buy for Passive Income?

Mondelez is positioned as a fairly-valued growth staple while General Mills emerges as the preferred choice for value-seeking investors with a focus on yield.
Marketing
Marketing
fromBusiness Matters
1 month ago

UK supermarkets spend hundreds of millions on promotions as grocery price war intensifies

Supermarkets invest significantly in promotional deals to remain competitive amidst rising costs of living and grocery price inflation.
fromBusiness Matters
1 month ago

When Is the Best Time to Launch Products on Amazon?

By launching your product during significant purchasing holidays and sales seasons, you maximize traffic and sales, enhancing your product’s visibility in a crowded marketplace.
Marketing
#marketing-strategy
Marketing
fromMarTech
1 month ago

How to prove the value of brand marketing without sacrificing ROI | MarTech

Companies struggle to measure the impact of brand-building activities, leading them to over-invest in performance marketing, often with diminishing returns.
Marketing
fromThe Drum
2 months ago

Ad of the Day: McDonald's ditches logo and lets breakfast speak for itself

McDonald's new campaign emphasizes breakfast items through striking visuals while minimizing branding, aiming to evoke appetite and recognition.
Marketing
fromBusiness Matters
2 months ago

Behavioural economics: how to create a business model that retains customers

Behavioural economics enhances customer attraction and retention strategies by integrating emotional and psychological insights into business models.
Marketing
fromEntrepreneur
1 month ago

5 Reasons Businesses Should Track Consumer Spending Habits | Entrepreneur

Understanding consumer spending is crucial for businesses to adjust their marketing strategies effectively.
#target
fromFortune
1 month ago

The CEO of Wendy's is prioritizing value and international presence to keep the chain competitive

Marketing
fromEntrepreneur
1 month ago

Two Microsoft Apps People Can't Stop Talking About-Now Down to $15 | Entrepreneur

Microsoft Project is a professional-grade tool built to help individuals and teams organize, track, and manage tasks with precision.
Marketing
#nike
fromRunningshoesguru
1 month ago
Marketing

The Global Economy of Sneakers: Where They're Made and Where They're Sold

The sneaker industry is driven by major brands leveraging global manufacturing hubs for cost efficiency, particularly in Asia.
New Balance’s domestic production in the USA creates a unique market niche that allows for premium pricing.
fromHarvard Business Review
2 months ago
Marketing

Research: How Retailers Respond When Brands Start Selling Direct

Nike is re-engaging with retail partners after realizing over-emphasis on direct channels hurt business relationships.
Marketing
fromRunningshoesguru
1 month ago

The Global Economy of Sneakers: Where They're Made and Where They're Sold

The sneaker industry is driven by major brands leveraging global manufacturing hubs for cost efficiency, particularly in Asia.
New Balance’s domestic production in the USA creates a unique market niche that allows for premium pricing.
fromFortune
1 month ago

Historic Meta antitrust trial begins and Mark Zuckerberg could be forced to sell Instagram and WhatsApp

Marketing
fromNew York Post
1 month ago

Prada to make a decision on Versace takeover deal this week, source says

Italian luxury group Prada is finalizing negotiations to potentially acquire rival Versace, focusing on a revised price of approximately 1 billion euros due to recent financial losses.
Marketing
fromTasting Table
1 month ago

How M&M's Get Their Signature 'M' Printed On Them - Tasting Table

"The stamping press requires careful calibration to ensure that the 'Ms' are transferred without destroying the chocolates."
Marketing
#sales-strategy
fromPractical Ecommerce
2 months ago

MALK Plant Milk Masters In-Store Retail

The plant-based milk category grew with the popularity of brands such as Oatly. Initially, the messaging around plant-based milk was that it's a healthy alternative to dairy, but if you look at some of the ingredients, they aren't necessarily good for you.
Marketing
fromNextgov.com
2 months ago

GSA issues major changes to Multiple Awards Schedule program

With these actions, we can put our agency resources where they get the most impactful return on investment - and that means the goods and services that are most in demand by federal customers.
Marketing
fromThe Verge
2 months ago

GM blocks dealership from installing Apple CarPlay retrofit kits in EVs

We have made the difficult decision to discontinue this product. Rather than removing it from our website entirely, we wanted to leave this notice so customers are aware of its discontinuation.
Marketing
fromLondon Business News | Londonlovesbusiness.com
2 months ago

Essential steps for organising a successful corporate event - London Business News | Londonlovesbusiness.com

A successful corporate event requires meticulous planning, clear objectives, and an understanding of the audience to achieve organisational goals and enhance engagement.
Marketing
fromIndependent
2 months ago

Gary Brown: 'One summer I worked in the fish market. Nobody would sit near me on the bus on the way home'

Gary Brown, a marketing guru and playwright, founded Target Marketing in 1990, later selling it to JWT and becoming chairman of Target McConnells agency.
Marketing
#marketing-strategies
Marketing
fromHackernoon
4 months ago

In-House vs. Agency PR: Which Strategy Boosts Your Brand? | HackerNoon

Effective PR is essential for business communication and growth, and teams should integrate in-house and external capabilities to thrive.
Marketing
fromHackernoon
4 months ago

In-House vs. Agency PR: Which Strategy Boosts Your Brand? | HackerNoon

Effective PR is essential for business communication and growth, and teams should integrate in-house and external capabilities to thrive.
fromHerbig
2 months ago
Marketing

The Post-it trap: Why Strategy needs more than Workshops

Frameworks can mislead strategy work if treated as the primary source of decision-making.
Real strategic value lies in making informed choices about opportunities rather than just filling out templates.
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