Marketing

[ follow ]
#tiktok
Mashable ME
1 day ago
Marketing

TikTok creators don't believe a ban is coming

Some influential TikTok creators do not believe the ban will actually be implemented, despite President Biden's actions. [ more ]
Tech Times
1 day ago
Marketing

TikTok Studio Is Now the All-In-One Content Creation Platform for Influencers, Managers

The latest TikTok platform, TikTok Studio, offers content creators a comprehensive experience to manage accounts, edit/upload videos, and engage with audiences for brand enhancement. [ more ]
www.nytimes.com
17 hours ago
Marketing

Parents Dance Like It's the '80s on TikTok, and Bring Down the House

TikTok now involves Gen X parents in dance challenges, creating a nostalgic and cool vibe showcasing spontaneous dance moves from another era. [ more ]
BuzzFeed
15 hours ago
Marketing

When It Comes To Real Results, These 45 Products Just Plain Deliver

The Pink Stuff is a versatile and effective cleaning product loved by many for various surfaces and stubborn stains.
CeraVe Retinol Serum is gentle, effective in reducing scars and pores, and preferred over more expensive options. [ more ]
SlashGear
14 hours ago
Marketing

You Might Be Able To Still Find Your Favorite Vine Videos, Here's How - SlashGear

Old Vines can still be accessed through original URLs. [ more ]
Mashable India
2 days ago
Marketing

TikTok Just Announced A Bunch Of New AI Tools For Advertising

TikTok introduces AI-based creative suite for ads to boost brand productivity and efficiency. [ more ]
moretiktok
Forbes
15 hours ago
Marketing

How Effective Marketing Propels Small Business Success

Marketing is essential for small business success. [ more ]
#e-commerce
Modern Retail
1 day ago
Marketing

Walmart's 3D e-commerce platform Realm is the retailer's latest metaverse bet

Walmart Realm is a fantastical e-commerce platform by Walmart designed as a digital shopping mall with virtual stores and immersive experiences. [ more ]
Investing.com Australia
1 day ago
Marketing

Cathie Wood's ARK Venture Fund backs Firmly for streamlined online shopping By Investing.com

Confidence in Firmly's innovative checkout technology to simplify shopping experience. [ more ]
moree-commerce
BKReader
6 days ago
Marketing

How to Change Your Username on TikTok: A Step-by-Step Guide for Updating Your Profile

Changing your TikTok username is possible for rebranding, changed personal name, harassment avoidance, or outdated representation reasons. [ more ]
BuzzFeed
23 hours ago
Marketing

41 Cool Products That People Say They Discovered On TikTok

Save time on grooming and cooking with these efficient tools [ more ]
NBC News
1 day ago
Marketing

Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

The next frontier for ads is screens near points of sale, not traditional TV. [ more ]
#ecommerce
Shopify
1 day ago
Marketing

Business Marketing: Types, Strategies & Examples (2024) - Shopify

Marketing is key in ecommerce business, focusing on relationship-building and emotional connections with the audience. [ more ]
Shopify
1 day ago
Marketing

Retargeting: What It Is and How It Works (2022) - Shopify

Retargeting is crucial for converting visitors who don't buy on the first site visit, increasing conversions and brand awareness. [ more ]
Shopify
1 day ago
Marketing

7 Best Ecommerce Platforms for Small Business in 2024 - Shopify

A professional online store with the right ecommerce tools can help small businesses stand out and increase sales. [ more ]
moreecommerce
#influencer-marketing
Miami Herald
1 day ago
Marketing

How many of these celebrity Gen Z influencers do you know (besides Kylie Jenner)?

1 in 4 Gen Z members aspire to be social media influencers. [ more ]
The Drum
1 day ago
Marketing

Brands are starting to see the power of Cannes Film Festival

Marketers can leverage Cannes Film Festival as a strategic marketing platform beyond traditional celebrity engagements. [ more ]
Entrepreneur
1 day ago
Marketing

Here's How Much Popular Influencer Erika Kullberg Makes | Entrepreneur

Erika Kullberg discloses her earnings from social media platforms, with YouTube being the most lucrative for her personal finance content. [ more ]
Forbes
1 day ago
Marketing

Council Post: The Influencer Marketing Reality

Influencer marketing is crucial for generating conversions and meeting KPIs.
Good preparation, talent selection, and campaign execution are essential for successful influencer marketing.
Successful influencer campaigns can lead to large conversions, excellent branding, and positive reputation with talent management. [ more ]
TipRanks Financial
1 day ago
Marketing

QYOU Media Celebrates Influencer Marketing Triumphs - TipRanks.com

QYOU Media has won multiple awards for influencer marketing campaigns on platforms like TikTok in 2024. [ more ]
moreinfluencer-marketing
Mashable
2 days ago
Marketing

TikTok just announced a bunch of new AI tools for advertising

TikTok is dipping its toes further into the AI space, introducing a new creative suite to help brands put together AI-generated ads.
Mashable ME
2 days ago
Marketing

TikTok just announced a bunch of new AI tools for advertising

TikTok is dipping its toes further into the AI space, introducing a new creative suite to help brands put together AI-generated ads.
#snapchat
Digiday
1 day ago
Marketing

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

Competitors like Snapchat are positioning themselves to attract ad dollars if TikTok faces uncertainty. [ more ]
Adweek
1 day ago
Marketing

Snapchat Adds Lower Funnel Tools for Performance Marketers

Snapchat is enhancing ad products for immediate purchases to increase ROI for brands. [ more ]
Social Media Today
3 days ago
Marketing

Snap Provides Overview of Its Evolving Ad Tools

Snapchat's Q1 success attributed to increased ad performance and focus on SMBs. [ more ]
moresnapchat
Creative Bloq
1 day ago
Marketing

Google search results will soon look very different, thanks to AI

Google is incorporating AI summaries into search results, transforming from a search engine to an AI assistant for direct answers and personalized ads. [ more ]
#tiktok-ban
Inc.com
1 day ago
Marketing

4 Predictions for What Happens If TikTok Gets Banned in the U.S., According to a Harvard Business School Professor

India's ban on TikTok led to unsuccessful copycat platforms and highlighted the importance of TikTok's algorithm for small businesses in developing countries. [ more ]
AdExchanger
1 day ago
Marketing

Walmart's Great Store Of Value; It Took Awhile, But Snap May Be Back | AdExchanger

In-store ads face attribution challenges, but Walmart's reach remains a valuable advertising asset in retail media budgets. [ more ]
moretiktok-ban
Hubspot
1 day ago
Marketing

Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024

Pharma ads are highly regulated, requiring disclosure of side effects alongside benefits. [ more ]
VerticalResponse
1 day ago
Marketing

Email Marketing Tricks Everyone Should Know

Effective email marketing requires enticing subject lines, engaging content, and clear calls to action. Personalized strategies and staying compliant boost engagement and deliverability.
Utilizing tools like ChatGPT for prompt generation can enhance email marketing performance significantly. [ more ]
#customer-experience
Adweek
1 day ago
Marketing

Crossmedia Wins Edible's Performance Media Business

Edible rebrands to expand product offerings and target Gen Z, utilizing data-driven strategies for enhanced customer relevance. [ more ]
TechRepublic
1 day ago
Marketing

How to Create Effective CRM Strategy in 8 Steps

CRM strategy is essential for understanding and meeting customer needs, enhancing customer experiences, and driving business profitability. [ more ]
Coindesk
2 days ago
Marketing

Jeff Kauffman: Decentralized Social Will Revolutionize Marketing

Marketing has evolved through technological advancements, transitioning into a complex global industry adjusting with communication innovations. [ more ]
Marketing Dive
3 days ago
Marketing

Augmented reality entices brands with endless off-package marketing space

Augmented reality blends real and digital worlds for immersive experiences. [ more ]
morecustomer-experience
Forbes
1 day ago
Marketing

Council Post: Why AI Can't Beat Authentic Human Intelligence In Marketing

AI has a vital role in modern marketing, but it lacks the warmth and creativity of the human touch. [ more ]
#marketing-strategies
The Drum
1 day ago
Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search. [ more ]
Digiday
1 day ago
Marketing

Inside The New York Times' plans to correlate attention levels to other metrics

The New York Times partners with Adelaide for enhanced ad attention measurement tools. [ more ]
Shopify
1 day ago
Marketing

SMS Marketing Guide: Tips, Examples and Tools (2024) - Shopify

SMS marketing is cost-efficient, personal, and effective in nurturing customer relationships. [ more ]
Exchangewire
1 day ago
Marketing

Teads' Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns - ExchangeWire.com

UK households are canceling streaming subscriptions due to costs, creating potential for ad-supported CTV apps to rise. [ more ]
moremarketing-strategies
#content-creation
Coindesk
1 day ago
Marketing

Yes, PR Does Still Matter in Blockchain, Despite Balaji's Advice

Startup founders should not sideline PR as an antiquated tool but consider hiring creators for a more direct communication approach. [ more ]
MarTech
2 days ago
Marketing

HubSpot's Content Hub: How does it impact marketing's future? | MarTech

HubSpot's Content Hub offers opportunities for easier content creation and personalized experiences for customers. [ more ]
morecontent-creation
Adweek
1 day ago
Marketing

Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand Effie

Tubi wins Grand Effie Award for innovative Super Bowl ad. [ more ]
Entrepreneur
1 day ago
Marketing

Clinton Sparks Podcast: Global BMX Star Shares His Entrepreneurial Journey | Entrepreneur

Effective marketing is crucial for business growth. [ more ]
Digiday
1 day ago
Marketing

The brand's guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI

Creators are essential for brands to reach consumers at all stages of the non-linear customer journey. [ more ]
#digital-marketing
Forbes
1 day ago
Marketing

Council Post: Transformation In The B2B Tech Landscape: The Emergence Of The Business Technologist

The presence of business technologists is increasing in B2B technology purchasing decisions, driven by the pandemic and leading to challenges in effectively targeting and engaging this new audience. [ more ]
Entrepreneur
1 day ago
Marketing

I Wish I Knew This Google Secret Before Trying My Growth Strategy | Entrepreneur

Over-optimizing ad campaigns can lead to negative outcomes. Balance is key in marketing strategies. [ more ]
Sfgate
2 days ago
Marketing

Why Your Small Business Should Work with a Marketing Agency

Partnering with a digital marketing agency can help small businesses thrive by reducing stress, allowing leaders to focus on growth. [ more ]
Entrepreneur
2 days ago
Marketing

How to Leverage Data to Attract and Retain YouTube Subscribers | Entrepreneur

Digital technology enables accurate measurement of digital marketing impact, with YouTube Analytics providing vital insights for creators to optimize their content and grow their subscriber base. [ more ]
moredigital-marketing
Adweek
1 day ago
Marketing

Epsilon's Jeff Smith Discusses Marketers' Top Tech Challenges

Jeff Smith named Epsilon's new CMO after extensive marketing and data roles at various companies.
Publicis Groupe acquires Epsilon, leveraging its PeopleCloud platform for audience management and media planning.
Smith joins Epsilon after noting its potential to address common challenges faced by chief marketers. [ more ]
Harvard Business Review
1 day ago
Marketing

How Marketers Can Adapt to LLM-Powered Search

LLMs provide answers rather than links, changing search experiences. [ more ]
Digiday
1 day ago
Marketing

As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position

E-commerce platforms are adjusting strategies to capture the growing demand for secondhand fashion, as the reselling market expands. [ more ]
AWeber
1 day ago
Marketing

Grow your email list quickly: 43 strategies to add high-quality subscribers

Effective email marketing requires quality subscribers. 43 strategies to grow email list without compromising quality. [ more ]
Litmus
1 day ago
Marketing

Make Every Subscriber a Winner: How to Use Email Scratch-Offs - Litmus

Use email scratch-offs strategically by segmenting the audience, creating multiple versions, and capitalizing on special occasions for engagement. [ more ]
www.theguardian.com
1 day ago
Marketing

Tell us where you get your UK election news from

News consumption shifting towards multimedia platforms and social media for key discussions and influence. [ more ]
ComputerWeekly.com
1 day ago
Marketing

AI, automation, private networks top UK enterprise tech agenda | Computer Weekly

The need to increase revenues, keep up with technology advances, and increase efficiencies are driving enterprise technology purchases, particularly in AI, automation, and private networks. [ more ]
#b2b-marketing
MarTech
1 day ago
Marketing

B2C marketing automation: The tools, tactics and prerequisites for success | MarTech

B2C marketing targets individual or small groups for purchases, with quicker decisions compared to B2B marketing involving many decision-makers. [ more ]
eLearning Industry
1 day ago
Marketing

Never Run Out Of Ideas: A Guide For SaaS Marketers On What To Write About

Implementing content writing in marketing boosts organic traffic, engagement, and visibility for B2B companies. [ more ]
moreb2b-marketing
Marketing Dive
2 days ago
Marketing

E.l.f.'s heavier marketing investment helps cosmetics brand keep its edge

E.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge. [ more ]
beehiiv Blog
1 day ago
Marketing

The Art of Timing: When to Inject Humor in Your Email Marketing

Using humor strategically in email marketing can help small businesses stand out and connect with the audience.
Research and analyze audience demographics to tailor humor that enhances the message without overpowering it. [ more ]
London Business News | Londonlovesbusiness.com
1 day ago
Marketing

Brits holiday half-term habits revealed - London Business News | Londonlovesbusiness.com

More Brits are opting for UK-based holidays over international travel due to new destinations and flexible work arrangements. [ more ]
WhoWhatWear
1 day ago
Marketing

I'm Picking Up All My Summer Fashion Essentials From This Coveted Scandi Brand

GANNI is a favorite among Who What Wear staff for its European aesthetic, with a new collection inspired by Lisbon, featuring floral motifs and iconic pieces. [ more ]
Smartasset
3 days ago
Marketing

9 Sales Tips for Financial Advisors

Understanding the sales funnel and effective communication are key in converting leads to clients for financial advisors. [ more ]
AdExchanger
1 day ago
Marketing

Don't Pigeonhole CTV As A Performance Channel, Says Needham's Laura Martin | AdExchanger

Connected TV was a star of AdExchanger's Programmatic I/O show in Las Vegas this week.
...
And I'm not just saying that because I get paid to write about how cool streaming is.
Shopify
1 day ago
Marketing

What Are Digital Products? Sell These 10 Products Online (2024) - Shopify

Many entrepreneurs are building entire businesses around digital products-such as ebooks, online courses, music, or custom templates-due to their popularity and ease of distribution.
BuzzFeed
2 days ago
Marketing

38 Quirky TikTok Products That Are Anything But Boring

We hope you love our recommendations!Some may have been sent as samples, but all were independently selected by our editors.
www.npr.org
1 day ago
Marketing

Iranians React President's Death; North Korean Propaganda Goes Viral

Iran laid the body of President Ebrahim Raisi to rest, after he died in a helicopter crash.
Though thousands attended funeral ceremonies, we hear from Iranians who say he won't be remembered fondly.
Shopify
2 days ago
Marketing

16 Popular TikTok Trends To Watch in 2024 - Shopify

TikTok trends are crucial for engagement and brand awareness among Gen Z, [ more ]
Fast Company
2 days ago
Marketing

Google might acquire HubSpot. Here's why Microsoft should worry

Google is considering acquiring HubSpot, potentially to enhance its competition against Microsoft in cloud-based applications for businesses. [ more ]
Investing.com
2 days ago
Marketing

Analysis-Google acquiring HubSpot would bolster bid to challenge Microsoft By Reuters

Google's potential acquisition of HubSpot to enhance its competitiveness against Microsoft in cloud-based applications. [ more ]
AdExchanger
2 days ago
Marketing

Talk About New-Age TV; Google Is Taking It To The Max | AdExchanger

Broadcasters are moving away from age-based demographics in favor of targeting people in the market for products. [ more ]
Miami Herald
2 days ago
Marketing

What kinds of mobile apps are performing the best?

Smartphones have become ubiquitous, with a vast majority having access to mobile internet. [ more ]
TESLARATI
3 days ago
Marketing

X implements new criteria for Ad Revenue Sharing

Elon Musk's social media platform enforces identity verification for creators and sets strict criteria for ad revenue sharing eligibility. [ more ]
Adweek
2 days ago
Marketing

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is transitioning to build its own adtech server to manage digital ad serving globally by 2025. [ more ]
Adweek
2 days ago
Marketing

Apple's Creativity Lauded With D&AD Black Pencil Win Despite Recent Ad Backlash

Apple wins D&AD Black Pencil for VisionOS amidst recent creative controversy. [ more ]
Digiday
2 days ago
Marketing

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

Programmatic marketers face challenges with AI adoption and inventory quality.
Generative AI is becoming popular among brands and retailers, with chatbots being a common use case. [ more ]
Forbes
2 days ago
Marketing

Council Post: 17 Expert Insights Into The Rise Of AI Influencers

Businesses are considering adopting virtual AI influencers to represent their brands, leveraging their customization and personalization capabilities. [ more ]
The Cool Down
2 days ago
Marketing

Woman shares frustrations with invasive trend overwhelming TikTok feed: 'I've started blocking people'

TikTok Shop marketing campaigns are seen as invasive and affecting user experience negatively. [ more ]
Forbes
2 days ago
Marketing

Council Post: Will AI Influencers Displace Creators?

Creators will need to focus on unique and personal content as AI advances in generating video content. [ more ]
Fast Company
2 days ago
Marketing

3 practical ways to prioritize sustainability and avoid greenwashing

Consumers struggle to distinguish genuinely sustainable brands due to greenwashing and misleading environmental claims. [ more ]
Adweek
2 days ago
Marketing

Adweek Podcast: Are TV Upfronts Still Worth It?

TV Upfronts gather networks and streaming services to attract advertisers for upcoming season schedules. [ more ]
[ Load more ]