Marketing

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fromSocial Media Today
1 day ago

Reddit Highlights Halloween Marketing Opportunities

Reddit has shared some new data on engagement around Halloween, in order to help marketers prepare their spooky season campaigns in the app.
Marketing
Marketing
fromMarTech
13 hours ago

What they don't teach you about marketing at Harvard Business School: Being positionless | MarTech

Positionless Marketing empowers one marketer to own insight-to-measurement, collapsing handoffs so speed, accountability, and immediate action improve retention outcomes.
#customer-experience
fromCMSWire.com
5 days ago
Marketing

The Godfather of Martech on How AI Agents Are Rewriting the Rules of Marketing

CMSWire’s Marketing & Customer Experience Leadership delivers actionable research, editorial and opinion plus data to help CMOs navigate complex customer, organizational and technical landscapes.
fromCMSWire.com
6 days ago
Marketing

The End of Amazon and the Rise of Conversational Commerce

Dedicated hub providing actionable research, editorial, and opinion for CMOs, aspiring CMOs, and customer experience innovators to navigate complex customer, organizational, and technical landscapes.
#b2b-marketing
fromHubspot
12 hours ago
Marketing

Why SurveyMonkey's Marketing Leader Says Your Foundation Is Broken

Marketers should stop impulsive trend-chasing and prioritize strategic, customer-centered planning over random acts of marketing when adopting AI.
fromSocial Media Today
1 day ago
Marketing

LinkedIn's New Rules for B2B Marketing Measurement [Infographic]

B2B marketing measurement must realign KPIs and adopt broader signal-based frameworks to reflect impact amid evolving technologies and user behaviors.
Marketing
fromForbes
5 hours ago

Marketing In The Age Of Digital Distraction: Five Strategies To Capture Attention

Brands must capture attention quickly by delivering authentic, relevant, value-driven experiences that build trust and foster meaningful connections beyond fleeting digital interactions.
fromThe Drum
4 hours ago

Mark Ritson: Nestle's new no-nonsense CEO is rewriting the rules of CPG turnarounds

Navratil isn't some parachuted consultant or a rebuffed senior executive from one of the company's rivals. He's a Nestlé lifer with 25 years across the Anglo-Swiss giant's operations. He speaks multiple languages, holds an MBA, and has the steely look of someone who isn't here to fuck about. More importantly, he's done both the country GM path, successfully running Honduras, and then the HQ role, eventually leading Nespresso. He knows how the machine works.
Marketing
fromAdExchanger
14 hours ago

MMM Isn't As Scary As Marketers Think - But You've Got To Do It Right | AdExchanger

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it's far less expensive - and easier - to execute than it used to be. Deli meat brand Land O'Frost has been investing in MMM for years, seeking insights into how different cultural trends, campaign strategies and channels impact its KPIs. Historically, it's been challenging to find "solid data points" to prove that certain channels, like paid social and influencer marketing, are driving sales, Land O'Frost COO Saverio Spontella told AdExchanger.
Marketing
Marketing
fromFuncheap
8 hours ago

Free FIFA 2026 Biz Workshop: Marketing Strategies (San Jose)

Small businesses gain tools and strategies to identify, prepare for and capitalize on mega-event economic opportunities through a four-part workshop series and San Jose session.
Marketing
fromThe Drum
17 hours ago

Understanding how to connect with fans in the 'third space'

Brands must earn a place in fan-led 'third space' communities like Discord and watch parties to gain intimacy and cultural influence.
fromInside Higher Ed | Higher Education News, Events and Jobs
12 hours ago

Ask the Administrator: Advertising

So many thoughts ... For obvious reasons, I've been reflecting a lot lately on my old constitutional law coursework. As long as the Supreme Court holds that money is speech-and the Supreme Court retains enough legitimacy to be taken seriously-I foresee major free speech issues around restricting advertising. If I were a betting man, I'd bet that the court's legitimacy will have a shorter shelf life than its view on the "marketplace of ideas," given how aggressively it's shedding any pretense of respect for precedent.
Marketing
fromClickUp
1 day ago

Brand Positioning Templates to Define and Differentiate Your Brand

Brand positioning statements are practical tools that help you define the core of your brand strategy. Instead of starting with a blank page, you get a structured format to work through the key questions: Who are you for? What do you offer? How are you different? Why should anyone care? A strong brand positioning statement defines what you're really selling-not only the product or service but also the value, the feeling, and the experience.
Marketing
fromForbes
6 hours ago

15 Big Don'ts For Biz Owners' Live Video Content: What To Leave Out

Live video has quickly become one of the most powerful ways for businesses to connect with audiences, build trust and showcase the people behind the brand. Yet for many business owners, it's also one of the trickiest formats to get right. The camera captures everything-not only confidence, clarity and culture, but also hesitation, over-preparation and mixed messaging. The difference between a live video that inspires and one that falls flat often comes down to avoidable missteps,
Marketing
Marketing
fromDigiday
20 hours ago

Media buyers look to next year's budgets as this year's volatility leaves a lingering sting

Marketers are exercising caution in media buying as volatile news cycles and tariff uncertainty cause immediate fluctuations in deal flow and uneven advertising spend.
Marketing
fromHubspot
13 hours ago

Why most go-to-market playbooks fail internationally - and what to do instead

International growth requires a global-first mindset: home-market playbooks fail abroad; define translation, localization, and internationalization, and adapt product, experience, and infrastructure.
Marketing
fromEMARKETER
3 hours ago

Brands like Meta aim to build Gen Z loyalty, campus by campus

Meta is trying to restore campus-focused social connectivity on Instagram by verifying students via UniDays to help classmates connect.
#holiday-marketing
fromwww.hollywoodreporter.com
8 hours ago

How Much Do They Make?? These Reps Help Influencers' Bring in the Mega Revenue

Select Management Group These three managers have a knack for growing brands: In 2020, Arias orchestrated a partnership between Sarah Cheung and incubator Gloss Ventures to launch SACHEU Beauty. Berger sold TikToker Eli Rallo's fiction debut, I Hope Eden Reads This, which releases next month. Teng signed My Sister's Skin, two sisters who focus on mature skin, when they had just a few thousand followers. They now have over 100,000.
Marketing
#ai
#tiktok
Marketing
fromFortune
6 hours ago

Scott Galloway says don't aspire to be a billionaire, because 'it's not going to get you anything.' Here's what to do with money instead of hoarding it | Fortune

After reaching a personal wealth threshold, use money for experiences, family, generous spending, and philanthropy rather than hoarding to increase happiness.
Marketing
fromClickUp
1 day ago

Top Monday.com Marketing Plan Templates to Try in 2025

Use Monday.com marketing plan templates to reduce planning time, structure campaigns into tasks, assign responsibilities, track KPIs and budgets, and automate workflows.
#brand-voice
#craft-cannabis
#corporate-influencer
fromAol
1 day ago
Marketing

An ex-Deloitte consultant explains how to go from employee to corporate influencer

fromAol
1 day ago
Marketing

An ex-Deloitte consultant explains how to go from employee to corporate influencer

Marketing
fromBest Life
1 day ago

3 Major Sephora Shopping Changes Happening This Month - Best Life

Sephora is launching an in-house affiliate program and rolling out three major October shopping changes to boost inclusivity, accessibility, and social-commerce engagement.
Marketing
fromstupidDOPE | Est. 2008
1 day ago

Tommy John Teams Up with Knicks Star Josh Hart for Holiday Campaign | stupidDOPE | Est. 2008

Tommy John launched its first athlete-led holiday campaign, "Gift from the Hart," featuring Josh Hart to promote comfort, confidence, and gifting.
fromstupidDOPE | Est. 2008
2 days ago

Looking for Fire Weed in Utica? Start Here | stupidDOPE | Est. 2008

Utica's smokers want fire weed that feels as genuine as the city itself-potent, clean, and made by real people who care about what they produce. That's where Silly Nice shines. A Black-Owned, Veteran-Owned, New York-based cannabis brand, Silly Nice creates small-batch products built around purity, transparency, and respect for the plant. Every product is lab-tested, eco-packaged, and made locally using premium inputs and sustainable design.
Marketing
fromTasting Table
1 day ago

The Exact Dollar Amount That Makes Costco's Executive Membership Pay For Itself - Tasting Table

There's something almost philosophical about the Costco checkout line. All that bulk, all that value, all that existential math. You've just spent a few hundred dollars on paper towels, coffee beans, and a kayak, and the cashier asks, "Would you like to upgrade your membership to Executive?" The main difference between Executive and Gold Star is that for $130 ($65 more than the Gold Star membership) a year, the deal is 2% cash back on most purchases, capped at $1,250.
Marketing
Marketing
fromGarlandjournal
3 days ago

Superb Woman: Lakrisha Davis, MBA

Lakrisha Davis is a CMO consultant and brand strategist driving agency growth while advising small businesses on marketing, branding, sales, and LinkedIn training.
Marketing
fromYahoo Finance
2 days ago

'I wanted to be the world's best comedy marketer on LinkedIn'

Henry Hayes uses Shakespearean comedy videos on LinkedIn to boost Passionfruit's brand, generate leads, and engage global CMOs while leading B2B events.
Marketing
fromFstoppers
2 days ago

Why Good Photographers Keep Getting Ignored Online

Consistent, authentic visibility beats chasing platform algorithms; stop performing for engagement and focus marketing on sustainable, honest connection rather than algorithmic tricks.
Marketing
fromCreative Bloq
2 days ago

KFC's new billboards are subtly brilliant

KFC Canada altered the Colonel's smile with hockey tape on billboards to celebrate hockey season and position the brand as part of hockey culture.
fromFast Company
2 days ago

Starbucks plans to close mobile-only pickup locations. It could be a risky move

As Starbucks CEO Brian Niccol explained in an earnings call, the pickup-only stores have a "transactional" feel, lacking "the warmth and human connection that defines our brand." While Niccol also touted the mobile-order options at its traditional coffee shops, I see Starbucks's move as an attempt to return to its roots as a " third place " -a destination between home and work where people can gather and connect.
Marketing
#content-marketing
fromThe Drum
3 days ago

Dear Diary: My new agency works in social 4.0... I'm not saying what that is yet

Now, a few months in, Julie's starting to get momentum. But the business is already evolving from what she originally had in mind. September 26, 2025: We're not what you think we are... I met a lovely industry legend today for a chat, and after I took him through our schtick he said, "I would never have thought you were all this from your LinkedIn and diary posts and things." And he's obviously right.
Marketing
Marketing
fromBusiness Matters
3 days ago

Real storytelling as a business strategy: Marco Robinson on crafting your company's hero story

Showing founders' real stories and building personal brands fosters authentic audience connection, leveraging AI and honest narratives to grow businesses and attract invested customers.
fromThe Drum
3 days ago

Judge of the Day: Digitas's Danisha Lomax encourages purpose as a business strategy

"AI won't change the fact that audiences reward consistency, transparency and real commitment," she says. "What it will change is the signal-to-noise ratio. Purpose-driven communication that is truly lived out by a company will stand out even more because people will crave rare authenticity amidst a flood of optimized narratives."
Marketing
Marketing
fromstupidDOPE | Est. 2008
3 days ago

Stop Paying for Clicks: Why Editorial Features Beat Ads Every Time | stupidDOPE | Est. 2008

Editorial features on high-authority platforms deliver lasting visibility, SEO value, and authority, outperforming paid ads and future-proofing brand discovery.
Marketing
fromAWeber
3 days ago

How to Add Email Marketing to Your Replit Website

Integrate an email signup form on a Replit site to capture leads, build relationships, and automate follow-ups for higher conversions.
fromstupidDOPE | Est. 2008
3 days ago

From Wake-and-Bake to Nightcap: The Best Weed for Every Mood | stupidDOPE | Est. 2008

The right product in the right moment can turn a routine session into a ritual. Whether the goal is to boost creativity, smooth out stress, or sink into total relaxation, understanding how cannabinoids and terpenes interact with mood has become essential. Experienced consumers now treat their stash like a curated playlist: energetic sativas for sunrise, balanced hybrids for afternoon flow, and soothing indicas for quiet nights in.
Marketing
fromAWeber
3 days ago

How to Add Email Marketing to Your Bubble.io Website

Built a website with Bubble.io's no-code platform? You've got the design and functionality nailed-but without email marketing, you're missing out on your biggest revenue opportunity. Email gives you direct access to your visitors that social media never will. While Bubble.io makes it easy to build professional websites with dynamic features, adding email marketing transforms your site from a digital brochure into an active customer acquisition machine. Here's how to set up professional email marketing on your Bubble.io website in under 30 minutes.
Marketing
fromCreative Bloq
3 days ago

Brand Impact Awards 2025: the 20 top-performing agencies since the BIAs began

For the last couple of years, following the Brand Impact Awards, we have updated our list of the best performing agencies in the awards so far. You can check out last year's list of the top performing agencies in the BIAs (2024). This year, we have updated our list following the latest results from the BIA 2025 awards. And there has been a fair bit of movement, particularly in the top 10 of the list.
Marketing
Marketing
fromHarvard Business Review
3 days ago

How GLP-1 Medications Are Changing Consumer Behavior

GLP-1 medications like Ozempic and Wegovy are reshaping the consumer economy by changing eating, shopping, mobility, self-perception, and decision-making, affecting business strategies.
Marketing
fromDigiday
3 days ago

5 questions marketers have about Sora and the synthetic social era

AI-generated video offers quick, realistic content but raises significant legal, brand-safety, ethical, and consumer-acceptance risks that marketers must resolve before public use.
Marketing
fromMarketing Dive
4 days ago

Campaign Trail: Hennessy stirs up social with LeBron's latest decision

LeBron James partnered with Hennessy V.S.O.P., recreating his 2010 "Decision" in a social video to promote the cognac collaboration.
fromCreative Bloq
3 days ago

McDonald's Street Fighter burger ads are a pixel-perfect hadouken of nostalgia

McDonald's just showed how brands can use retro gaming to make pretty much anything look cool. The fastfood giant has cooked up a trio of TV ads that turn its new Street Fighter 'Street Burgers' into signature special attack moves in a pixel-perfect homage to Capcom's classic arcade game. Made for McDonald's Japan, the campaign boasts authentic-looking animation, including custom sprites in the style of Street Fighter II.
Marketing
Marketing
fromstupidDOPE | Est. 2008
3 days ago

Looking for the Strongest Weed in Yonkers? Start Here | stupidDOPE | Est. 2008

Silly Nice produces small-batch, high-potency, lab-tested, sustainably packaged cannabis catering to Yonkers consumers who prioritize quality, intentionality, and craft.
Marketing
fromstupidDOPE | Est. 2008
3 days ago

Looking for the Strongest Weed in Queens? Start Here | stupidDOPE | Est. 2008

Queens' cannabis market favors small-batch, craft brands delivering high-THC, lab-tested products with transparent, sustainable practices, exemplified by Black- and Veteran-owned Silly Nice.
Marketing
fromApartment Therapy
3 days ago

How Holiday Inflatables Took Over Your Neighborhood - And Ignited HOA Wars

Large outdoor inflatables have rapidly replaced traditional holiday lights because they are easy to ship, store, set up, and afford, reshaping seasonal neighborhood displays.
Marketing
fromGarlandjournal
5 days ago

Black Business: Perfectly Made Marketing

Perfectly Made Marketing helps established Christian service providers regain traction and grow revenue and impact through meta-ads and social media while preserving peace and purpose.
#marketing-leadership
fromCMSWire.com
4 days ago
Marketing

AI's Next Target: The Creator Economy

A hub offering actionable research, editorial, and opinion for CMOs, aspiring CMOs, and customer experience innovators navigating complex customer, organizational, and technical landscapes.
fromCMSWire.com
6 days ago
Marketing

Kontent.ai Debuts Agentic CMS for Content Compliance & SEO

A dedicated CMSWire channel provides actionable research, editorial, and opinion to help CMOs and customer experience leaders navigate complex customer and organizational landscapes.
fromBusiness Matters
5 days ago

How Marketing Material Printing Impacts Brand Growth

Here's the thing about digital marketing right now: everyone's doing it. Your potential customers wake up to hundreds of emails, scroll past thousands of adverts, and ignore countless social media posts before they've even finished their morning coffee. That's exactly why printed materials have become surprisingly effective again. When a thoughtfully designed mailer lands on someone's desk, it actually gets noticed because it's different.
Marketing
Marketing
fromCreative Bloq
4 days ago

Is branding killing advertising - or saving it?

Preserve and amplify brand distinctiveness through consistent assets to ensure recognition, effectiveness, and long-term growth while balancing creativity.
Marketing
fromMarTech
4 days ago

Why your B2B strategy should start with a story that builds trust | MarTech

People build long-term trust through human relationships and storytelling, while technology earns short-term confidence through performance.
Marketing
fromDigiday
4 days ago

Why Meta sees incrementality as the future of measurement

Measure and optimize digital advertising for incrementality to identify true causal impact and avoid wasting spend on misleading last-click metrics.
Marketing
fromExchangewire
4 days ago

Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025

UK marketing budgets rose for a second consecutive quarter to a net +3.6% in Q3 2025 amid economic caution and shifting channel priorities.
Marketing
fromDigiday
4 days ago

In the age of AI search, a domain is a critical differentiator

Domain strategy and descriptive TLDs like .studio are essential brand identity tools, enabling memorable, relevant web addresses and clearer differentiation online.
fromInc
5 days ago

New Research Shows This Business Input Can Boost Your Profit 21x

It's not AI. It's not personalization. It's creativity. More specifically, it's emotional creativity executed consistently over time. The new research, released by digital advertising company System1 and Effie, evaluated over 1,200 campaign outcomes, totaling $139 billion worth of marketing spend, and ad data from over 200,000 people, from challenger brands to massive organizations. And it revealed that many companies have it backwards, ranking targeting as their number one priority when in actuality it only delivers a 1.1x profit multiplier, on average.
Marketing
fromSocial Media Today
5 days ago

Pinterest Adds More Elements to its Pinterest Academy Education Platform

This week, Pinterest has added a range of new content to its Pinterest Academy education resources, including video from its recent "Pinterest Presents" event, covering all of the latest announcements and updates. offers a range of courses designed to help you make the most of Pinterest for your marketing efforts, while also demonstrating your knowledge, via approved certifications that you can add to your website.
Marketing
Marketing
fromThe Drum
4 days ago

OOH makes great budget sense

Out-of-home advertising delivers superior incremental returns and is underfunded, driving both brand equity and amplified performance compared with saturated digital channels.
fromAdExchanger
4 days ago

How The Beauty Brand Milani Bridges Online Beauty Trends And Mass-Market Retail | AdExchanger

One example of this hybrid approach could be found in the company's big marketing and product development pushes of the past year, Milani CMO Jeremy Lowenstein told AdExchanger. Last year, he said, the company launched blurring powders that give a filtered look, similar to in-app filters. The idea was inspired by and lived organically on social channels, but was meant to drive mass-market, in-store shelf sales. With new product launches this year, Milani has expanded on its blurring and blur-out products.
Marketing
Marketing
fromCreative Bloq
4 days ago

Hilarious video shows how not to market a video game

Indie game success requires strategic, creative marketing beyond game development to attract players and grow visibility.
Marketing
fromThe Drum
4 days ago

The Drum Awards Festival: Patron, Walmart, Ikea & more vie for Gold as shortlists announced

The Drum Awards Festival announced its 2025 nominees across advertising, B2B, design, media and more, with live shows November 17–20 in London and streamed online.
fromForbes
4 days ago

Breaking Free From The Echo Chamber: Why Growth Requires Dissonance

We live in a world where it's easier than ever to surround ourselves with people who think exactly like we do. Social media bubbles, corporate cultures and even leadership teams can all become echo chambers, places where the loudest reinforcement drowns out the most valuable challenge. The problem? Echo chambers create blind spots. They emphasize what we want to hear, not what we need to hear. They boost our confidence but rarely bring clarity.
Marketing
Marketing
fromDigiday
4 days ago

Brands are betting on creators to make their next hit series

Brands are producing influencer-led episodic short-form series on TikTok and Instagram to embed themselves in culture rather than run traditional ads.
Marketing
fromTheWrap
4 days ago

As the Creator Ecosystem Booms, Brands Learn to Speak Their Language

Creator pitch contests are bridging creators and advertisers, offering exposure and brand deals while highlighting tensions over creative constraints and brand demands.
Marketing
fromAol
4 days ago

Marketers and news: Event spotlights power of partnership between news media and brands

News remains a key channel for brands to reach consumers, with AI opportunities and video storytelling easing advertiser concerns about brand safety around sensitive content.
Marketing
fromFast Company
4 days ago

Of course Ryan Reynolds found the real Tilly Norwood

Mint Mobile launched 5G home internet featuring a real customer named Tilly Norwood who shares a name with an AI-generated actress created by Xicoia.
Marketing
fromSocial Media Explorer
5 days ago

4 Marketing Ideas for Making Sprayers Appeal to Landscapers - Social Media Explorer

Professional landscapers prioritize uptime, profitability, and durability; marketing must translate equipment features into clear ROI and lower total cost of ownership.
Marketing
fromAdExchanger
5 days ago

Three Questions Every CMO Should Be Ready To Answer For Their CFO | AdExchanger

Marketing must directly demonstrate how each dollar drives revenue, profit, margin expansion, and long-term enterprise value to satisfy CFO scrutiny.
fromForbes
5 days ago

How To Enhance Your Digital Marketing With AI

We have come a long way since then-from simple websites to dynamic social and digital marketing ad campaigns powered by artificial intelligence. Aside from being just a new kid on the block (at least, in the mainstream), AI has become a prominent piece of our digital marketing landscape. Now, you might want to know, as many of our clients do, how you can leverage AI for your digital marketing efforts.
Marketing
Marketing
fromThe Drum
5 days ago

Ad of the Day: The Ordinary schools the beauty industry

The Ordinary exposes misleading beauty marketing by replacing scientific elements with 49 buzzwords to reveal product promises versus their claims.
Marketing
fromBusiness Matters
6 days ago

Beyond the Basics: How UK Businesses Compete in a Busy Marketplace

UK businesses differentiate through clear brand identity, values-driven positioning, and delivering genuine customer value to build loyalty and compete in a saturated market.
Marketing
fromForbes
5 days ago

Your SMEs Are The Missing Link Between PR And AI Visibility

PR-driven SME quotes and reputable earned coverage create credibility signals that AI systems and buyers trust, reducing acquisition costs and improving visibility.
fromClickUp
5 days ago

Free Sales Playbook Templates to Streamline Your Sales Process

No two sales calls are alike. One prospect demands data. Another wants a big-picture vision. The third? Ghosts you after three emails. Without a clear system, even top reps waste time guessing and lose deals they could've won. A great sales playbook gives your team a repeatable game plan: what to say, when to say it, and how to keep deals moving.
Marketing
fromSocial Media Explorer
5 days ago

5 Ideas for Running a Social Media Campaign for a Tree Removal Service - Social Media Explorer

As a tree service owner, your business is built on a foundation of skill, safety, and trust. You are the expert that homeowners call in a high-stakes situation, whether it's to remove a massive, dangerous tree looming over their house or to clean up after a major storm. For years, a great reputation was built by word-of-mouth and a logo on the side of your truck. But in today's digital world, that trust-building process starts online.
Marketing
Marketing
fromSocial Media Today
6 days ago

Snapchat Shares Insight into Evolving Beauty Shopping Trends

Beauty shoppers remain highly active and exploratory, balancing deal-driven buying with indulgence, using technology and social influences to discover and choose products.
Marketing
fromThegistsports
5 days ago

New Balance announces nine NIL partnerships as brand shares strategy in signing Gen Z athletes early | The GIST

New Balance is signing young women athletes across basketball, soccer, softball, and track to NIL deals, leveraging early athlete-focused marketing to build loyalty.
Marketing
fromThe Hollywood Reporter
5 days ago

Ryan Reynolds Co-Stars With a Real Tilly Norwood in New Mint Mobile Ad

Ryan Reynolds recruited real Mint Mobile customer Natalie "Tilly" Norwood to promote Mint's new 5G home internet service, Minternet, priced at $30 per month.
Marketing
fromBusiness Insider
6 days ago

A K-beauty turf war is brewing in the US

U.S. beauty retailers are securing exclusive partnerships with Korean brands to capture the growing K-beauty market before Olive Young's 2026 U.S. debut.
Marketing
from9to5Mac
5 days ago

Apple dips, but leads Interbrand's 2025 Best Global Brands ranking - 9to5Mac

Apple remains the most valuable global brand for the 13th consecutive year while AI-driven companies like Nvidia are rapidly increasing brand value.
Marketing
fromBusiness Insider
5 days ago

Instagram just shook up the top 10 global brands list

Interbrand's Best Global Brands total $3.6 trillion; growth driven by digital services and AI as Nvidia and Instagram surge while luxury brands show mixed performance.
Marketing
fromwww.theguardian.com
5 days ago

Aisle pay that: seat surcharges leave spectators on edge at some of Australia's biggest events

Aisle seats at major events command a premium because consumers pay extra for easier access, extra legroom and reduced disturbance when entering or exiting.
fromHypebae
6 days ago

The Ordinary Is Debunking the Internet's Favorite Beauty Buzzwords

"Consumers have the right to know exactly what they're purchasing, but also what words and phrases are ultimately nothing more than marketing tactics," Amy Bi, VP of The Ordinary, says in a press release.
Marketing
Marketing
fromSouth China Morning Post
6 days ago

The Growth Conversation: S4Capital's Sir Martin Sorrell

Marketers must pursue growth in Asia by innovating, embracing technology and storytelling, adapting to fragmentation, and navigating geopolitical and economic headwinds.
Marketing
fromMarTech
6 days ago

How digital visibility drives - or destroys - brand trust | MarTech

Online visibility and narratives in organic search and generative AI determine brand perception and trust; a single search result can quickly strengthen or unravel reputation.
Marketing
fromCreative Bloq
6 days ago

Taylor Swift's Life of a Showgirl was a missed opportunity for many brands

Brands that react hastily to viral trends without brand fit or streamlined approval processes risk appearing inauthentic and missing cultural moments.
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