Marketing

Marketing

Unilever implemented a powerful Moment Marketing campaign, whose goal was to isolate and measure the real impact of mobile ads on the revenue of retail-sold brands.

Anheuser-Busch senior vice-president Todd Allen says the goal is to make this summer the most celebrated Budweiser has ever had. 'Brands don't turn 150 years old every year, and our anniversary lining up with America's 250th birthday gives Budweiser a once-in-a-lifetime moment to celebrate,' says Allen.

"Yacht shows play a central role across the entire yachting ecosystem. They're not just for buyers, but for everyone involved in bringing a yacht or charter vacation to life."

When we started Angie's List in Columbus, Ohio, in 1995, it was called Columbus Neighbors. I was the only employee, and I was the one who answered the phones and went door-to-door signing up contractors to join.

The Realmakers Community is meant to offer creators, a long-time focus of Aerie's marketing, a means to grow alongside the brand. Participating creators can earn commissions and have access to product seeding, campaign opportunities and brand-led events.