How ad buyers and sellers are placing their bets in 2025
The ad market in 2025 presents both optimism and caution among industry executives.
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
The 2025 advertising landscape is marked by uncertainty and significant personnel changes in major companies, presenting both challenges and opportunities.
What big tech's Trump love-in means for the future of brand safety
Tech companies are jeopardizing brand safety, focusing more on profitability than creating safe environments for users and advertisers.
How ad buyers and sellers are placing their bets in 2025
The ad market in 2025 presents both optimism and caution among industry executives.
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
The 2025 advertising landscape is marked by uncertainty and significant personnel changes in major companies, presenting both challenges and opportunities.
What big tech's Trump love-in means for the future of brand safety
Tech companies are jeopardizing brand safety, focusing more on profitability than creating safe environments for users and advertisers.
How Thrive Market Is Building A Different Type Of Retail Media Network
Thrive Market's retail media network prioritizes member experience over immediate revenue, with a successful launch doubling revenue expectations within its first month.
Fake podcast clips are misleading millions of people on social media. Here's how to spot them
Fake podcasts are misleading content that mimic real discussions but often disseminate misinformation for marketing purposes.
Publishers: Don't Repeat The Same Story, Become Leaders of Technology
Publishing must adapt to technology's evolution or risk obsolescence in a rapidly changing media landscape.
I was the Trust and Safety Policy Manager at TikTok and I'm also a dad. Here's what I recommend parents do to keep their kids safe online.
Parents should foster resilience in kids about online experiences, emphasizing safe practices and communication regarding potential dangers.
X, Facebook, Instagram, and YouTube sign EU pledge to tackle hate speech
Major tech platforms are committed to improving hate speech moderation in Europe under new voluntary commitments.
The Digital Services Act emphasizes collaboration and compliance among platforms in addressing illegal content.
Story-driven marketing campaigns: Best of the MarTechBot | MarTech
Story-driven marketing engages audiences emotionally by using storytelling techniques to create memorable brand experiences.
Mastering Conversational Marketing with CEQUENS and Meta's Innovative Solutions
Conversational marketing empowers marketers to engage customers directly, enhancing connection and measurement of success through AI tools and platforms.
Marketers play a crucial role in innovation, focusing on understanding audiences deeply to create meaningful experiences.
How To Choose A Marketing Agency For SaaS: Key Tips For HR Software And eLearning Platforms
SaaS startups benefit from specialized marketing agencies that provide expertise without the commitment of in-house teams.