Marketing

Marketing

Digital marketing professionals must adapt strategies to the shifting landscape, focusing on SEO, quality content, and understanding consumer behavior to drive organic traffic. [ more ]

Advertising strategies need to evolve beyond outdated best practices and focus on innovative measurement and channels like the creator economy. [ more ]

Creators are evolving into multifaceted entrepreneurs, reshaping their roles in the economy and fostering communities through meaningful engagement. [ more ]

The creator economy is driving the agenda at Advertising Week 2024, highlighting its dominance across all platforms. [ more ]

Smart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers. [ more ]

Taylor Rousseau Grigg expressed deep pain related to her health struggles shortly before her unexpected death at 25. [ more ]

Nike is refocusing on retail and traditional marketing strategies rather than solely relying on direct-to-consumer and first-party data. [ more ]

TikTok's Smart+ aims to simplify ad management with AI, providing marketers flexibility while addressing concerns about control over algorithms. [ more ]

TikTok's exit from music streaming benefits main competitors, especially Spotify. [ more ]

Maturing TikTok market leads to slower growth rates for larger accounts.

Brands should prioritize engagement over just follower count.

Content virality can happen for accounts of any size. [ more ]

Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend. [ more ]

Brands can enhance consumer engagement by focusing on the details of their identity and values.

Leveraging human psychology, such as the Von Restorff Effect, can significantly increase brand memorability. [ more ]

Trust in influencers is rising, especially among Gen Z, who rely heavily on local and micro-influencer recommendations. [ more ]

Brands like Coca-Cola and Oreo may risk being perceived as out of touch by Gen Z with their attempts to appear trendy. [ more ]

Loyal customers drive repeat business and are willing to pay more for brands they trust. [ more ]

Marketing foundations are evolving; traditional strategies may no longer be effective due to technology and consumer behavior changes. [ more ]

Customer marketing nurtures existing relationships to improve retention and increase brand loyalty. [ more ]

Site speed is crucial for improving conversion rates and user experience. [ more ]

Levi Strauss & Co. aims to boost its women's business through collaboration with Beyoncé, highlighting a fresh marketing approach focused on female perspectives. [ more ]

The 'xennial' micro-generation is vital to brand success by connecting generations with their higher spending and loyalty. [ more ]

Curated recommendations include fun, functional items to enhance daily life. [ more ]

Innovative beach chair enhances comfort and utility for beachgoers.

The mouse jiggler aids in maintaining remote worker presence on communication platforms.

Brazilian Bum Bum Cream is popular for both its effectiveness and appealing fragrance. [ more ]

FOMO and intense brand passion drive compulsive buying habits, especially in younger consumers, often leading to financial and emotional distress. [ more ]

Businesses should utilize short, engaging videos due to their popularity and effectiveness in retaining viewer attention and driving engagement. [ more ]

Sustainability practices provide strategic growth opportunities for companies of all sizes, offering competitive advantages and meeting increasing consumer demand for eco-friendly options. [ more ]

Marketers are obsessed with sneakerheads due to their cultural influence, substantial spending, and extensive online communities. [ more ]

Billionaires favor Amazon and other tech leaders as key investments due to growing digital advertising revenue. [ more ]

Alison Weissbrot has been appointed as ADWEEK's new executive editor, bringing extensive experience in advertising and digital media. [ more ]

Video content is essential for marketing in 2024, with 91% of businesses utilizing it effectively.

Creating authentic and relatable stories through video can enhance brand engagement and trust. [ more ]

TikTok Shop is emerging as a significant platform for live online shopping in the US, despite current limitations. [ more ]

Facebook is prioritizing recommended content to widen user engagement beyond social circles. [ more ]

Making money online is possible but requires hard work and dedication.

Gig platforms provide opportunities, but competition is intense. [ more ]

Ocado Launches Aisle for Female-Founded Brands to Promote Diversity and Support Gender Equality. [ more ]

No-code tools and AI can significantly scale an e-commerce business, making processes efficient for solopreneurs. [ more ]

Stellantis must rejuvenate Chrysler and Dodge before they deteriorate beyond recovery, prioritizing product innovation and brand revitalization. [ more ]

Reckitt is narrowing its focus to 'power brands' for higher profits amidst competitive pressures and low-margin offerings. [ more ]