Marketing

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Ars Technica
5 hours ago
Marketing

CTV industry's unprecedented "surveillance"

Connected TVs pose severe privacy risks due to extensive data harvesting practices by streaming services, prompting calls for regulatory investigations. [ more ]
#digital-marketing
Miami Herald
6 hours ago
Marketing

What marketing decisions are behind the making of Super Bowl ads?

Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement. [ more ]
SitePoint Forums | Web Development & Design Community
14 hours ago
Marketing

What's the Most Effective Strategy for Boosting Organic Traffic in 2024?

Digital marketing professionals must adapt strategies to the shifting landscape, focusing on SEO, quality content, and understanding consumer behavior to drive organic traffic. [ more ]
Miami Herald
6 hours ago
Marketing

What marketing decisions are behind the making of Super Bowl ads?

Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement. [ more ]
SitePoint Forums | Web Development & Design Community
14 hours ago
Marketing

What's the Most Effective Strategy for Boosting Organic Traffic in 2024?

Digital marketing professionals must adapt strategies to the shifting landscape, focusing on SEO, quality content, and understanding consumer behavior to drive organic traffic. [ more ]
moredigital-marketing
#creator-economy
The Drum
1 hour ago
Marketing

Overheard at Advertising Week New York 2024: 'Why are advertisers still fingerprinting?'

Advertising strategies need to evolve beyond outdated best practices and focus on innovative measurement and channels like the creator economy. [ more ]
Fast Company
14 hours ago
Marketing

It's called the creator economy for a reason

Creators are evolving into multifaceted entrepreneurs, reshaping their roles in the economy and fostering communities through meaningful engagement. [ more ]
Digiday
19 hours ago
Marketing

Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week

The creator economy is driving the agenda at Advertising Week 2024, highlighting its dominance across all platforms. [ more ]
The Drum
1 hour ago
Marketing

Overheard at Advertising Week New York 2024: 'Why are advertisers still fingerprinting?'

Advertising strategies need to evolve beyond outdated best practices and focus on innovative measurement and channels like the creator economy. [ more ]
Fast Company
14 hours ago
Marketing

It's called the creator economy for a reason

Creators are evolving into multifaceted entrepreneurs, reshaping their roles in the economy and fostering communities through meaningful engagement. [ more ]
Digiday
19 hours ago
Marketing

Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week

The creator economy is driving the agenda at Advertising Week 2024, highlighting its dominance across all platforms. [ more ]
morecreator-economy
#tiktok
Social Media Today
23 hours ago
Marketing

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Smart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers. [ more ]
New York Post
4 hours ago
Marketing

TikTok star Taylor Rousseau Grigg was 'fighting for life everyday' before death at 25

Taylor Rousseau Grigg expressed deep pain related to her health struggles shortly before her unexpected death at 25. [ more ]
AdExchanger
19 hours ago
Marketing

Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again) | AdExchanger

Nike is refocusing on retail and traditional marketing strategies rather than solely relying on direct-to-consumer and first-party data. [ more ]
Digiday
10 hours ago
Marketing

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars

TikTok's Smart+ aims to simplify ad management with AI, providing marketers flexibility while addressing concerns about control over algorithms. [ more ]
24/7 Wall St.
10 hours ago
Marketing

The Stocks That Win From TikTok's Unexpected Retreat

TikTok's exit from music streaming benefits main competitors, especially Spotify. [ more ]
EMARKETER
7 hours ago
Marketing

Growth is slowing for brand TikTok accounts as platform matures: 3 key trends

Maturing TikTok market leads to slower growth rates for larger accounts.
Brands should prioritize engagement over just follower count.
Content virality can happen for accounts of any size. [ more ]
Social Media Today
23 hours ago
Marketing

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Smart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers. [ more ]
New York Post
4 hours ago
Marketing

TikTok star Taylor Rousseau Grigg was 'fighting for life everyday' before death at 25

Taylor Rousseau Grigg expressed deep pain related to her health struggles shortly before her unexpected death at 25. [ more ]
AdExchanger
19 hours ago
Marketing

Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again) | AdExchanger

Nike is refocusing on retail and traditional marketing strategies rather than solely relying on direct-to-consumer and first-party data. [ more ]
Digiday
10 hours ago
Marketing

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars

TikTok's Smart+ aims to simplify ad management with AI, providing marketers flexibility while addressing concerns about control over algorithms. [ more ]
24/7 Wall St.
10 hours ago
Marketing

The Stocks That Win From TikTok's Unexpected Retreat

TikTok's exit from music streaming benefits main competitors, especially Spotify. [ more ]
EMARKETER
7 hours ago
Marketing

Growth is slowing for brand TikTok accounts as platform matures: 3 key trends

Maturing TikTok market leads to slower growth rates for larger accounts.
Brands should prioritize engagement over just follower count.
Content virality can happen for accounts of any size. [ more ]
moretiktok
Adweek
1 hour ago
Marketing

Inside Hinge's Strategy for Connecting With Gen Z

Hinge prioritizes fostering intentional relationships through a meaningful user experience rather than superficial engagement, reflecting authenticity and integrity.
Gen Z values integrity and authenticity in brands, influencing how marketing strategies evolve to connect with younger audiences. [ more ]
#brand-strategy
The Drum
2 hours ago
Marketing

How Coors Light turned a broken digital ad into a viral sports marketing moment

Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend. [ more ]
Entrepreneur
7 hours ago
Marketing

Why the Smallest Details Mean the Most in Marketing | Entrepreneur

Brands can enhance consumer engagement by focusing on the details of their identity and values.
Leveraging human psychology, such as the Von Restorff Effect, can significantly increase brand memorability. [ more ]
The Drum
2 hours ago
Marketing

How Coors Light turned a broken digital ad into a viral sports marketing moment

Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend. [ more ]
Entrepreneur
7 hours ago
Marketing

Why the Smallest Details Mean the Most in Marketing | Entrepreneur

Brands can enhance consumer engagement by focusing on the details of their identity and values.
Leveraging human psychology, such as the Von Restorff Effect, can significantly increase brand memorability. [ more ]
morebrand-strategy
#gen-z
Retail Dive
23 hours ago
Marketing

How influencers sway consumer purchasing decisions

Trust in influencers is rising, especially among Gen Z, who rely heavily on local and micro-influencer recommendations. [ more ]
Retail Brew
2 hours ago
Marketing

When Pepsi and Oreo referred to themselves as 'besties,' was it 'cool' or 'cringe'?

Brands like Coca-Cola and Oreo may risk being perceived as out of touch by Gen Z with their attempts to appear trendy. [ more ]
Retail Dive
23 hours ago
Marketing

How influencers sway consumer purchasing decisions

Trust in influencers is rising, especially among Gen Z, who rely heavily on local and micro-influencer recommendations. [ more ]
Retail Brew
2 hours ago
Marketing

When Pepsi and Oreo referred to themselves as 'besties,' was it 'cool' or 'cringe'?

Brands like Coca-Cola and Oreo may risk being perceived as out of touch by Gen Z with their attempts to appear trendy. [ more ]
moregen-z
eLearning Industry
6 hours ago
Marketing

Customer Education: Training Videos For Software Adoption

Customer education empowers clients to use products effectively, enhancing satisfaction and loyalty. [ more ]
Business Insider
5 hours ago
Marketing

A former investment banker who changed careers has 3 tips if you're considering switching industries

Angie Chen transitioned from investment banking to marketing due to burnout, seeking creative freedom and valuing personal time over high-paying but demanding work. [ more ]
The Drum
2 hours ago
Marketing

Meta's Movie Gen AI may be adopted by marketers - but transparency issues remain, some say

Meta's Movie Gen could revolutionize advertising by enabling personalized video creation and fostering creativity within marketing teams. [ more ]
#marketing-strategy
Entrepreneur
5 hours ago
Marketing

5 Tips for Building a Successful Customer Loyalty Program | Entrepreneur

Loyal customers drive repeat business and are willing to pay more for brands they trust. [ more ]
www.forbes.com
23 hours ago
Marketing

Council Post: 16 Maxims About Marketing That Are Quickly Becoming Moot

Marketing foundations are evolving; traditional strategies may no longer be effective due to technology and consumer behavior changes. [ more ]
Shopify
7 hours ago
Marketing

How Customer Marketing Helps You Maintain an Audience (2024) - Shopify

Customer marketing nurtures existing relationships to improve retention and increase brand loyalty. [ more ]
MarTech
6 hours ago
Marketing

Improving site speed for conversions: Best of the MarTechBot | MarTech

Site speed is crucial for improving conversion rates and user experience. [ more ]
Fortune
11 hours ago
Marketing

Why Levi's CFO backed a Beyonce ad campaign

Levi Strauss & Co. aims to boost its women's business through collaboration with Beyoncé, highlighting a fresh marketing approach focused on female perspectives. [ more ]
Fortune
9 hours ago
Marketing

Cameron Diaz and Avaline cofounder Katherine Power target the 'xennial'

The 'xennial' micro-generation is vital to brand success by connecting generations with their higher spending and loyalty. [ more ]
Entrepreneur
5 hours ago
Marketing

5 Tips for Building a Successful Customer Loyalty Program | Entrepreneur

Loyal customers drive repeat business and are willing to pay more for brands they trust. [ more ]
www.forbes.com
23 hours ago
Marketing

Council Post: 16 Maxims About Marketing That Are Quickly Becoming Moot

Marketing foundations are evolving; traditional strategies may no longer be effective due to technology and consumer behavior changes. [ more ]
Shopify
7 hours ago
Marketing

How Customer Marketing Helps You Maintain an Audience (2024) - Shopify

Customer marketing nurtures existing relationships to improve retention and increase brand loyalty. [ more ]
MarTech
6 hours ago
Marketing

Improving site speed for conversions: Best of the MarTechBot | MarTech

Site speed is crucial for improving conversion rates and user experience. [ more ]
Fortune
11 hours ago
Marketing

Why Levi's CFO backed a Beyonce ad campaign

Levi Strauss & Co. aims to boost its women's business through collaboration with Beyoncé, highlighting a fresh marketing approach focused on female perspectives. [ more ]
Fortune
9 hours ago
Marketing

Cameron Diaz and Avaline cofounder Katherine Power target the 'xennial'

The 'xennial' micro-generation is vital to brand success by connecting generations with their higher spending and loyalty. [ more ]
moremarketing-strategy
#skincare
BuzzFeed
1 hour ago
Marketing

38 TikTok Products So Good It'll Feel Like They Were Made Specifically For You

Curated recommendations include fun, functional items to enhance daily life. [ more ]
BuzzFeed
1 day ago
Marketing

40 Products TikTokers Confirm Are For Sure Worth The Splurge

Innovative beach chair enhances comfort and utility for beachgoers.
The mouse jiggler aids in maintaining remote worker presence on communication platforms.
Brazilian Bum Bum Cream is popular for both its effectiveness and appealing fragrance. [ more ]
BuzzFeed
1 hour ago
Marketing

38 TikTok Products So Good It'll Feel Like They Were Made Specifically For You

Curated recommendations include fun, functional items to enhance daily life. [ more ]
BuzzFeed
1 day ago
Marketing

40 Products TikTokers Confirm Are For Sure Worth The Splurge

Innovative beach chair enhances comfort and utility for beachgoers.
The mouse jiggler aids in maintaining remote worker presence on communication platforms.
Brazilian Bum Bum Cream is popular for both its effectiveness and appealing fragrance. [ more ]
moreskincare
www.housingwire.com
2 hours ago
Marketing

MoxiWorks poaches two more Onit veterans for leadership roles

The Onit takeover of MoxiWorks includes new leadership hires to drive growth and innovation in the real estate tech sector. [ more ]
#content-creation
InsideHook
17 hours ago
Marketing

How YouTube Took Over the World

YouTube has become a dominant force in media and entertainment, shaping viewer habits and industry dynamics as it approaches its 20th anniversary. [ more ]
Semafor
23 hours ago
Marketing

Substack wants to do more than just newsletters | Semafor

Substack is evolving from a newsletter platform to a central hub for diverse creators, while still leading the independent news space. [ more ]
Forbes
11 hours ago
Marketing

Meta's New Creator Program: A Step Forward Or Too Little, Too Late?

Meta is simplifying creator monetization on Facebook by consolidating programs, aiming to enhance transparency and earnings for creators. [ more ]
InsideHook
17 hours ago
Marketing

How YouTube Took Over the World

YouTube has become a dominant force in media and entertainment, shaping viewer habits and industry dynamics as it approaches its 20th anniversary. [ more ]
Semafor
23 hours ago
Marketing

Substack wants to do more than just newsletters | Semafor

Substack is evolving from a newsletter platform to a central hub for diverse creators, while still leading the independent news space. [ more ]
Forbes
11 hours ago
Marketing

Meta's New Creator Program: A Step Forward Or Too Little, Too Late?

Meta is simplifying creator monetization on Facebook by consolidating programs, aiming to enhance transparency and earnings for creators. [ more ]
morecontent-creation
Forbes
7 hours ago
Marketing

Google Stock Could Fall If TikTok's Digital Ad Share Rises

The trial assessing Google's advertising market monopoly is ongoing, with the outcome potentially impacting the company's future involvement in digital advertising. [ more ]
Fast Company
14 hours ago
Marketing

In a nation divided, could brands be the thing to bring us a little closer together?

America faces a profound cultural divide that is unlikely to resolve in the near future, impacting all aspects of life, including brands. [ more ]
The Hacker News
16 hours ago
Marketing

E.U. Court Limits Meta's Use of Personal Facebook Data for Targeted Ads

Meta must limit personal data use for targeted ads despite user consent, per EU court ruling. [ more ]
Creative Bloq
12 hours ago
Marketing

Ikea's poignant new ads are a powerful call to action

Ikea's ad campaign raises awareness of the floods in Thailand, contrasting with typical cheerful branding, and calls for real-world community support. [ more ]
#consumer-behavior
Phys
6 hours ago
Marketing

Brands' dark side: FOMO spurs obsession, compulsive buys

FOMO and intense brand passion drive compulsive buying habits, especially in younger consumers, often leading to financial and emotional distress. [ more ]
Lifewire
6 hours ago
Marketing

93% of Marketers Say This Is the Secret to More Customers

Businesses should utilize short, engaging videos due to their popularity and effectiveness in retaining viewer attention and driving engagement. [ more ]
Entrepreneur
6 hours ago
Marketing

How Sustainable Business Practices Can Drive Global Success | Entrepreneur

Sustainability practices provide strategic growth opportunities for companies of all sizes, offering competitive advantages and meeting increasing consumer demand for eco-friendly options. [ more ]
The Drum
3 days ago
Marketing

Inside the rise (and coming fall?) of marketing's infatuation with sneakerheads

Marketers are obsessed with sneakerheads due to their cultural influence, substantial spending, and extensive online communities. [ more ]
Phys
6 hours ago
Marketing

Brands' dark side: FOMO spurs obsession, compulsive buys

FOMO and intense brand passion drive compulsive buying habits, especially in younger consumers, often leading to financial and emotional distress. [ more ]
Lifewire
6 hours ago
Marketing

93% of Marketers Say This Is the Secret to More Customers

Businesses should utilize short, engaging videos due to their popularity and effectiveness in retaining viewer attention and driving engagement. [ more ]
Entrepreneur
6 hours ago
Marketing

How Sustainable Business Practices Can Drive Global Success | Entrepreneur

Sustainability practices provide strategic growth opportunities for companies of all sizes, offering competitive advantages and meeting increasing consumer demand for eco-friendly options. [ more ]
The Drum
3 days ago
Marketing

Inside the rise (and coming fall?) of marketing's infatuation with sneakerheads

Marketers are obsessed with sneakerheads due to their cultural influence, substantial spending, and extensive online communities. [ more ]
moreconsumer-behavior
#digital-advertising
The Motley Fool
14 hours ago
Marketing

Billionaires Are Betting Big on These FAANG Stocks, and This $700 Billion Opportunity Explains Why | The Motley Fool

Billionaires favor Amazon and other tech leaders as key investments due to growing digital advertising revenue. [ more ]
Adweek
10 hours ago
Marketing

Alison Weissbrot Joins ADWEEK as Executive Editor

Alison Weissbrot has been appointed as ADWEEK's new executive editor, bringing extensive experience in advertising and digital media. [ more ]
The Motley Fool
14 hours ago
Marketing

Billionaires Are Betting Big on These FAANG Stocks, and This $700 Billion Opportunity Explains Why | The Motley Fool

Billionaires favor Amazon and other tech leaders as key investments due to growing digital advertising revenue. [ more ]
Adweek
10 hours ago
Marketing

Alison Weissbrot Joins ADWEEK as Executive Editor

Alison Weissbrot has been appointed as ADWEEK's new executive editor, bringing extensive experience in advertising and digital media. [ more ]
moredigital-advertising
Business Insider
7 hours ago
Marketing

The podcaster is the new politics power broker, and both the Harris and Trump campaigns know they have to kiss the ring

Podcasts have become a key platform for politicians to engage voters.
Both Trump and Harris are utilizing podcasts for voter outreach. [ more ]
Modern Retail
19 hours ago
Marketing

Microsoft looks set to (quietly) shutter its retail media business

Microsoft is shutting down PromoteIQ and redirecting clients to Criteo as part of a strategic shift in its retail media strategy. [ more ]
#social-media
Hubspot
12 hours ago
Marketing

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

Video content is essential for marketing in 2024, with 91% of businesses utilizing it effectively.
Creating authentic and relatable stories through video can enhance brand engagement and trust. [ more ]
AdExchanger
18 hours ago
Marketing

TikTok Shop's Biggest Strength Is Its Biggest Weakness | AdExchanger

TikTok Shop is emerging as a significant platform for live online shopping in the US, despite current limitations. [ more ]
The Verge
3 days ago
Marketing

Facebook is going to show you even more content from accounts you don't follow

Facebook is prioritizing recommended content to widen user engagement beyond social circles. [ more ]
Hubspot
12 hours ago
Marketing

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

Video content is essential for marketing in 2024, with 91% of businesses utilizing it effectively.
Creating authentic and relatable stories through video can enhance brand engagement and trust. [ more ]
AdExchanger
18 hours ago
Marketing

TikTok Shop's Biggest Strength Is Its Biggest Weakness | AdExchanger

TikTok Shop is emerging as a significant platform for live online shopping in the US, despite current limitations. [ more ]
The Verge
3 days ago
Marketing

Facebook is going to show you even more content from accounts you don't follow

Facebook is prioritizing recommended content to widen user engagement beyond social circles. [ more ]
moresocial-media
Vogue Business
11 hours ago
Marketing

Off-White, Sergio Rossi and Veja join the digital excellence summit in Milan

The Vogue Business and Xiaohongshu event emphasized the integration of digital innovation within luxury lifestyles across various sectors. [ more ]
Marketing Dive
23 hours ago
Marketing

A marketer's guide to Advertising Week New York 2024

Advertising Week New York attracts over 17,000 marketers to discuss trends like AI, commerce media, and sports marketing in a revamped, accessible venue. [ more ]
#e-commerce
Forbes
12 hours ago
Marketing

The Truth About Making Money Online: Real Opportunities That Work

Making money online is possible but requires hard work and dedication.
Gig platforms provide opportunities, but competition is intense. [ more ]
London Business News | Londonlovesbusiness.com
15 hours ago
Marketing

Ocado Retail launches new aisle made up exclusively of products from female-founded businesses - London Business News | Londonlovesbusiness.com

Ocado Launches Aisle for Female-Founded Brands to Promote Diversity and Support Gender Equality. [ more ]
Hackernoon
5 years ago
Marketing

Scaling Simplified: 7 Ways to Use AI to Grow Your E-commerce Business | HackerNoon

No-code tools and AI can significantly scale an e-commerce business, making processes efficient for solopreneurs. [ more ]
Forbes
12 hours ago
Marketing

The Truth About Making Money Online: Real Opportunities That Work

Making money online is possible but requires hard work and dedication.
Gig platforms provide opportunities, but competition is intense. [ more ]
London Business News | Londonlovesbusiness.com
15 hours ago
Marketing

Ocado Retail launches new aisle made up exclusively of products from female-founded businesses - London Business News | Londonlovesbusiness.com

Ocado Launches Aisle for Female-Founded Brands to Promote Diversity and Support Gender Equality. [ more ]
Hackernoon
5 years ago
Marketing

Scaling Simplified: 7 Ways to Use AI to Grow Your E-commerce Business | HackerNoon

No-code tools and AI can significantly scale an e-commerce business, making processes efficient for solopreneurs. [ more ]
moree-commerce
Washington Post
12 hours ago
Marketing

Democrats dominate spending on political ads - except on Elon Musk's X

Democrats are outspending Republicans on election ads across most platforms, except X, where Republicans dominate ad spending. [ more ]
AdExchanger
10 hours ago
Marketing

Pixability Updates Its Contextual Tools To Analyze YouTube With Generative AI | AdExchanger

Pixability's new AI tool aims to help marketers effectively target specific audiences on YouTube despite the platform's massive volume of content. [ more ]
Digiday
19 hours ago
Marketing

Microsoft looks set to shutter its retail media business

Microsoft is quietly shutting down PromoteIQ and shifting clients to Criteo as part of a strategic collaboration in retail media. [ more ]
Adweek
12 hours ago
Marketing

Publishers, Using Webflix, Bring Vertical Video to the Web

Media companies are enhancing their offerings with short-form vertical video by integrating social media content directly into web articles, improving monetization opportunities. [ more ]
#brand-management
Fortune
6 hours ago
Marketing

Chrysler and Dodge face mortal peril under Stellantis. It's time for a change

Stellantis must rejuvenate Chrysler and Dodge before they deteriorate beyond recovery, prioritizing product innovation and brand revitalization. [ more ]
Fortune
14 hours ago
Marketing

The CEO of consumer giant Reckitt is on a mission to slim down to just 'power brands' as the whole industry gets leaner

Reckitt is narrowing its focus to 'power brands' for higher profits amidst competitive pressures and low-margin offerings. [ more ]
Fortune
6 hours ago
Marketing

Chrysler and Dodge face mortal peril under Stellantis. It's time for a change

Stellantis must rejuvenate Chrysler and Dodge before they deteriorate beyond recovery, prioritizing product innovation and brand revitalization. [ more ]
Fortune
14 hours ago
Marketing

The CEO of consumer giant Reckitt is on a mission to slim down to just 'power brands' as the whole industry gets leaner

Reckitt is narrowing its focus to 'power brands' for higher profits amidst competitive pressures and low-margin offerings. [ more ]
morebrand-management
Digiday
19 hours ago
Marketing

How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of data

Kaplan prioritizes creativity and brand engagement over pure data-driven marketing, maintaining a strong brand presence in a fragmented media world. [ more ]
Forbes
10 hours ago
Marketing

The 5 Most Successful Marketing Channels For Coaches And Consultants

Choosing the right marketing channels is crucial for coaches and consultants to attract clients and grow their businesses. [ more ]
Retail Dive
23 hours ago
Marketing

Expanding your Feedprint is the key to unlocking ecommerce revenue

Brands must significantly expand both the number of sales channels and the quality of product feeds to overcome growth slowdowns. [ more ]
Exchangewire
11 hours ago
Marketing

Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties

Taboola partners with Jounce Media to ensure its Select publisher network is free from Made for Advertising (MFA) properties, enhancing trust in advertising. [ more ]
www.bbc.com
6 hours ago
Marketing

Health campaigners criticise SPFL for Carling sponsorship deal

The SPFL's sponsorship deal with Carling has drawn criticism for promoting alcohol during a significant public health crisis in Scotland. [ more ]
Practical Ecommerce
12 hours ago
Marketing

Google Ads Automated Rules for Better Management

Automated rules in Google Ads help streamline performance monitoring by providing alerts for disapproved ads and keywords. [ more ]
GREY Journal
3 days ago
Marketing

4 Marketing Approaches for the Holidays - GREY Journal

Brands should start preparing holiday marketing strategies early for optimal consumer engagement and sales during the Christmas season. [ more ]
Open Data Science - Your News Source for AI, Machine Learning & more
2 weeks ago
Marketing

YouTube Unveils New AI Features

YouTube introduces new generative AI features aimed at enhancing video creation and music production for creators, without replacing human creativity. [ more ]
Her Campus
1 day ago
Marketing

Political Marketing Meets Pop Culture: Brat Runs for President

Harris's campaign effectively uses pop culture, particularly Charli XCX's 'brat' album, to engage younger voters and make politics more relatable. [ more ]
MovieWeb
1 day ago
Marketing

Marketing Campaigns Can Completely Change the Outcome of a Movie, and Modern Films Should Learn From the Past

Modern movie marketing suffers from over-exposure, diluting audience interest. Effective campaigns should balance intrigue with subtlety, learning from classic cases like 'Psycho'. [ more ]
Shopify
1 day ago
Marketing

How To Use Instagram Stories for Business - Shopify

Instagram Stories can significantly enhance brand engagement and awareness with over 500 million daily active users. [ more ]
VerticalResponse
1 day ago
Marketing

10 Best Black Friday Email Marketing Strategies for 2024

Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions.
Building anticipation through pre-Black Friday email campaigns can significantly boost customer excitement and sales.
Post-Black Friday follow-up emails enhance long-term customer loyalty. [ more ]
Forbes
1 day ago
Marketing

3 Tips For Entrepreneurs Wanting To Amplify Their Personal Brand

Today's entrepreneurs must establish a distinctive personal brand to connect with consumers in a competitive market. [ more ]
BuzzFeed
1 day ago
Marketing

This Viral "Poop Rule" Is Highly Resonating With ADHDers. This Is Why It Works.

The 'poop rule' helps to determine whether to keep or discard an item by visualizing if it were dirty. [ more ]
CMSWire.com
1 day ago
Marketing

Google Brings Benchmark Data to Google Analytics 4

Customer Experience
Explore the dynamic world of Customer Experience (CX) at CMSWire.
BuzzFeed
2 days ago
Marketing

27 TikTok Products That Will Instantly Upgrade Your Life

We hope you love our recommendations!Some may have been sent as samples, but all were independently selected by our editors.
Engadget
3 days ago
Marketing

Texas is suing TikTok for allegedly violating its new child privacy law

Texas lawsuit highlights TikTok's alleged violations of child privacy laws, questioning the efficacy of its parental control features. [ more ]
CalMatters
3 days ago
Marketing

How Meta brings in millions off political violence

Advertisers exploited the assassination attempt on Trump, generating significant revenue from related merchandise and political ads on Facebook. [ more ]
PCMAG
3 days ago
Marketing

Texas Sues TikTok, Alleging It's Selling Children's Personal Data

Texas is suing TikTok for allegedly violating minors' privacy laws by sharing personal information without consent. [ more ]
The Drum
3 days ago
Marketing

How Marc Jacobs is winning social with its 'beautifully unhinged' TikToks

Marc Jacobs's unique TikTok strategy wins over Gen Z by using unconventional content that fosters conversation and captures attention.
The brand's approach contrasts sharply with typical luxury marketing, creating a relatable and engaging presence on social media. [ more ]
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