Marketing

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#tiktok

How To Use TikTok Search Ads To Gain New Customers (2024) - Shopify

TikTok is increasingly becoming a preferred search platform for consumers, especially Gen Z and millennials.

When Is the Supreme Court Hearing the TikTok Ban Case? | Entrepreneur

TikTok seeks to pause U.S. ban citing First Amendment rights, highlighting potential financial impacts on American users and businesses.

U.S. Supreme Court agrees to hear TikTok bid to halt ban | CBC News

The U.S. Supreme Court will hear TikTok's appeal against a law mandating its sale or a ban on national security grounds.

Potential TikTok Bidder Prepares Business Overhaul

Frank McCourt plans to bid for TikTok with a focus on user control over ads and revenue through e-commerce.
The bid will exclude TikTok's algorithm to facilitate acquisition amid legal challenges.

'Lifeblood of my business': Massachusetts content creators await deadline on potential TikTok ban

The Supreme Court is set to decide on TikTok's future in the U.S., balancing national security against free speech rights.

Billionaire Frank McCourt reveals his plan to revamp TikTok in bid for app

Frank McCourt aims to bid for TikTok, restructuring its business model to empower users with control over advertising and diversifying revenue sources.

How To Use TikTok Search Ads To Gain New Customers (2024) - Shopify

TikTok is increasingly becoming a preferred search platform for consumers, especially Gen Z and millennials.

When Is the Supreme Court Hearing the TikTok Ban Case? | Entrepreneur

TikTok seeks to pause U.S. ban citing First Amendment rights, highlighting potential financial impacts on American users and businesses.

U.S. Supreme Court agrees to hear TikTok bid to halt ban | CBC News

The U.S. Supreme Court will hear TikTok's appeal against a law mandating its sale or a ban on national security grounds.

Potential TikTok Bidder Prepares Business Overhaul

Frank McCourt plans to bid for TikTok with a focus on user control over ads and revenue through e-commerce.
The bid will exclude TikTok's algorithm to facilitate acquisition amid legal challenges.

'Lifeblood of my business': Massachusetts content creators await deadline on potential TikTok ban

The Supreme Court is set to decide on TikTok's future in the U.S., balancing national security against free speech rights.

Billionaire Frank McCourt reveals his plan to revamp TikTok in bid for app

Frank McCourt aims to bid for TikTok, restructuring its business model to empower users with control over advertising and diversifying revenue sources.
moretiktok
#consumer-behavior

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Narrative transportation enhances storytelling in marketing, fostering emotional connections and influencing consumer behavior.

What Is Sustainable Marketing? Definition + Examples (2024) - Shopify

The significant gap between consumer priorities on climate change and marketers' focus highlights the need for sustainable marketing innovations.

Weird Things Getting Super Popular With Women Now

Unconventional gems from Amazon, driven by social media trends, are rapidly growing in popularity among consumers.

What retailer marketers should be thinking about in 2025 | MarTech

Advertisers are shifting toward a full-funnel marketing approach to create more personalized customer journeys amidst evolving digital landscapes.

Don't Bank on Holiday Sales to Save Your Bottom Line - Here's How to Engage the Discount-Driven Customer Year-Round | Entrepreneur

Retail brands must develop year-round customer engagement strategies beyond holiday sales to mitigate risks in a discount-driven marketplace.

How Sports Is Taking over New Hollywood on Connected TV | HackerNoon

Sports significantly influence digital culture and consumer behavior, intersecting with various industries, including fashion and technology.

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Narrative transportation enhances storytelling in marketing, fostering emotional connections and influencing consumer behavior.

What Is Sustainable Marketing? Definition + Examples (2024) - Shopify

The significant gap between consumer priorities on climate change and marketers' focus highlights the need for sustainable marketing innovations.

Weird Things Getting Super Popular With Women Now

Unconventional gems from Amazon, driven by social media trends, are rapidly growing in popularity among consumers.

What retailer marketers should be thinking about in 2025 | MarTech

Advertisers are shifting toward a full-funnel marketing approach to create more personalized customer journeys amidst evolving digital landscapes.

Don't Bank on Holiday Sales to Save Your Bottom Line - Here's How to Engage the Discount-Driven Customer Year-Round | Entrepreneur

Retail brands must develop year-round customer engagement strategies beyond holiday sales to mitigate risks in a discount-driven marketplace.

How Sports Is Taking over New Hollywood on Connected TV | HackerNoon

Sports significantly influence digital culture and consumer behavior, intersecting with various industries, including fashion and technology.
moreconsumer-behavior
#small-business

Small Business Collaboration Ideas To Boost Sales and Reach (2024) - Shopify

Small businesses can leverage collaboration for greater visibility and financial savings in marketing.
Collaborative efforts foster community spirit and enhance local economies.

Top 10 Must-Know Small Business Hacks

Emphasizing multiple profit centers can significantly improve business resilience and growth.

Small Business Collaboration Ideas To Boost Sales and Reach (2024) - Shopify

Small businesses can leverage collaboration for greater visibility and financial savings in marketing.
Collaborative efforts foster community spirit and enhance local economies.

Top 10 Must-Know Small Business Hacks

Emphasizing multiple profit centers can significantly improve business resilience and growth.
moresmall-business

Photos show stunning designer Christmas displays at luxury hotels around the world

Luxury hotels collaborate with brands for extravagant Christmas decorations, enriching guest experience and promoting brand visibility.

Top 10 Tips to Boost Email Marketing Conversion

Understanding the target audience through segmentation and analysis significantly improves email marketing conversion rates.
#youtube

YouTube creators went from internet sensations to media moguls in 2024

YouTube creators are becoming mainstream media powerhouses, generating significant income and building extensive business empires.
Top creators like MrBeast and Emma Chamberlain exemplify the evolution into serious business leaders.
Traditional entertainment boundaries are blurring as digital creators gain substantial influence over mainstream media.

How YouTube (and Skibidi Toilet) changed the Christmas toys market

YouTube has become the primary platform for children's entertainment, impacting toy marketing strategies.

YouTube creators went from internet sensations to media moguls in 2024

YouTube creators are becoming mainstream media powerhouses, generating significant income and building extensive business empires.
Top creators like MrBeast and Emma Chamberlain exemplify the evolution into serious business leaders.
Traditional entertainment boundaries are blurring as digital creators gain substantial influence over mainstream media.

How YouTube (and Skibidi Toilet) changed the Christmas toys market

YouTube has become the primary platform for children's entertainment, impacting toy marketing strategies.
moreyoutube
#business-strategy

50 Must-Ask Questions for Effective Customer Service Surveys

Customer satisfaction surveys are essential for understanding customer needs and improving business strategies.

How To Use the OODA Loop To Make Business Decisions (2024) - Shopify

The OODA Loop framework enhances decision-making speed and effectiveness, granting a competitive advantage in the retail landscape.

50 Must-Ask Questions for Effective Customer Service Surveys

Customer satisfaction surveys are essential for understanding customer needs and improving business strategies.

How To Use the OODA Loop To Make Business Decisions (2024) - Shopify

The OODA Loop framework enhances decision-making speed and effectiveness, granting a competitive advantage in the retail landscape.
morebusiness-strategy
#marketing-strategies

From global to local: driving brand success through cross cultural marketing

Chinese tourists are reshaping the travel landscape and driving economic growth as they return post-pandemic.

The 6 Biggest Marketing Blunders of 2024

To succeed in marketing today, brands must experiment and adapt to quickly changing consumer preferences, but must also remain true to their core audience.

Council Post: The Role Of Automation In Digital Marketing: Opportunities And Risks

Automation is revolutionizing digital marketing, improving efficiency and personalization for better customer engagement.

Experimentation with Google Ads Has Never Been Easier: Why Experimentation Is Essential Today, Tomorrow, and Forever

Experimentation is essential for e-commerce brands in managing ad costs and improving revenue through targeted strategies.

From global to local: driving brand success through cross cultural marketing

Chinese tourists are reshaping the travel landscape and driving economic growth as they return post-pandemic.

The 6 Biggest Marketing Blunders of 2024

To succeed in marketing today, brands must experiment and adapt to quickly changing consumer preferences, but must also remain true to their core audience.

Council Post: The Role Of Automation In Digital Marketing: Opportunities And Risks

Automation is revolutionizing digital marketing, improving efficiency and personalization for better customer engagement.

Experimentation with Google Ads Has Never Been Easier: Why Experimentation Is Essential Today, Tomorrow, and Forever

Experimentation is essential for e-commerce brands in managing ad costs and improving revenue through targeted strategies.
moremarketing-strategies

45 TikTok Products Even Haters Of The App Will Agree Are Pretty Great

Neutrogena's serum combines moisturizing and sun protection in a lightweight formula ideal for warm weather.
The plug-in fly trap captures insects discreetly and effectively, making it a convenient solution for pest control.
Floating air conduction headphones blend comfort with functionality, providing a new way to enjoy audio without ear discomfort.

How AI Marketing Agencies Can Transform Your Digital Strategy

AI marketing enhances campaign efficiency and client outcomes by utilizing machine learning and NLP.
Digital marketing agencies leverage AI for data-driven solutions and predictive analytics.
The future of AI marketing will focus on AR/VR innovations and ethical considerations.
#content-creation

TikTok Communities like BookTok and MovieTok Are Looking for a New Home

The potential TikTok ban could displace vibrant communities like #BookTok, forcing creators to seek new platforms for connection.

Why Influencer Marketing is the Secret Weapon Your Brand Needs Right Now

Influencer marketing is an effective strategy for building trust and connecting with target audiences, enhancing brand outreach and engagement.

How To Grow Your Social Media Following In 2025: Tips From Influencers! | Young Hollywood

Authenticity and engaging content are crucial for building a successful online presence.

5 content killers that ruin results - and how to fix them | MarTech

Learning how to provide clear value and ease of consumption in content creation can significantly improve engagement and effectiveness.

TikTok Communities like BookTok and MovieTok Are Looking for a New Home

The potential TikTok ban could displace vibrant communities like #BookTok, forcing creators to seek new platforms for connection.

Why Influencer Marketing is the Secret Weapon Your Brand Needs Right Now

Influencer marketing is an effective strategy for building trust and connecting with target audiences, enhancing brand outreach and engagement.

How To Grow Your Social Media Following In 2025: Tips From Influencers! | Young Hollywood

Authenticity and engaging content are crucial for building a successful online presence.

5 content killers that ruin results - and how to fix them | MarTech

Learning how to provide clear value and ease of consumption in content creation can significantly improve engagement and effectiveness.
morecontent-creation

TP-Link routers may be banned in the US next year - what that means for you

The US is considering banning TP-Link routers due to national security risks associated with hacking incidents.
TP-Link holds a significant share of the US router market, raising concerns over the impact of a potential ban.
#consumer-engagement

Forget celebrities, your next marketing influencer is sitting at the desk beside you

Employee-generated content is essential for brands to regain trust and authenticity with consumers in 2024.

Why news consumers are a goldmine for advertisers

Targeting engaged news consumers allows advertisers to effectively capture attention and enhance campaign success.

26 Things People Who Work From Home Have Called "Must-Haves"

Personalized shopping opportunities offer significant savings and convenience.
Signing up for email communications enables followers to receive tailored deals directly.

Forget celebrities, your next marketing influencer is sitting at the desk beside you

Employee-generated content is essential for brands to regain trust and authenticity with consumers in 2024.

Why news consumers are a goldmine for advertisers

Targeting engaged news consumers allows advertisers to effectively capture attention and enhance campaign success.

26 Things People Who Work From Home Have Called "Must-Haves"

Personalized shopping opportunities offer significant savings and convenience.
Signing up for email communications enables followers to receive tailored deals directly.
moreconsumer-engagement

Council Post: Top Three Retail Trends To Watch For In 2025

AI and machine learning are transforming the retail sector, enhancing customer interaction and streamlining operations, especially as we approach 2025.

The US supreme court's TikTok case will put free expression on the line | Trevor Timm

The Supreme Court's decision to review TikTok's case could set a precedent affecting free expression and national security.

Council Post: 2025 And The Rise Of Gen Z-Powered Marketing

Marketers must adapt strategies to engage with Gen Z by integrating their perspectives across all departments of a company.
#advertising

Meta's Instagram Eyes 50% of U.S. Ad Revenue Soars as TikTok Ban

Instagram may account for half of Meta's U.S. ad revenue by 2025.
User engagement with video content on Instagram is significantly driving ad revenue growth.

Can Omnicom & IPG clients resist the itch to pitch?

The mega-merger of Omnicom and Interpublic may lead to client unrest and potentially increased pitching activity in 2025.

Revolving Door Roundup: Cheil, IPG, WPP & More

Omnicom's acquisition of IPG is a significant industry event amid various other strategic moves in the advertising sector this month.

4 Retail Media Deals That Changed the Industry in 2024

Walmart's acquisition of Vizio is set to strengthen its ad business and competition in retail media.
The move may reshape the retail and commerce media landscape significantly in 2024.

RE/MAX joins retail media network arms race, piquing marketer's interest with specialty status

RE/MAX has launched its own commerce media network to tap into the growing retail media space in real estate.

Meta's Instagram Eyes 50% of U.S. Ad Revenue Soars as TikTok Ban

Instagram may account for half of Meta's U.S. ad revenue by 2025.
User engagement with video content on Instagram is significantly driving ad revenue growth.

Can Omnicom & IPG clients resist the itch to pitch?

The mega-merger of Omnicom and Interpublic may lead to client unrest and potentially increased pitching activity in 2025.

Revolving Door Roundup: Cheil, IPG, WPP & More

Omnicom's acquisition of IPG is a significant industry event amid various other strategic moves in the advertising sector this month.

4 Retail Media Deals That Changed the Industry in 2024

Walmart's acquisition of Vizio is set to strengthen its ad business and competition in retail media.
The move may reshape the retail and commerce media landscape significantly in 2024.

RE/MAX joins retail media network arms race, piquing marketer's interest with specialty status

RE/MAX has launched its own commerce media network to tap into the growing retail media space in real estate.
moreadvertising

Instagram's new AI video tools: a boon for brands & creators or Meta's AI testing grounds?

Instagram to introduce generative AI video editing tools, enhancing creator capabilities and user experience.
#social-media

'You think you know love until you read this book': Why TikTok is obsessed with this 1848 Russian novella

Dostoevsky's 'White Nights' has gained significant popularity on social media, especially among young readers, highlighting themes of loneliness and longing.

What it means to be an influencer will change in 2025

Barriers to becoming an influencer are lowering, broadening the landscape to include everyday individuals and B2B representatives.

'You think you know love until you read this book': Why TikTok is obsessed with this 1848 Russian novella

Dostoevsky's 'White Nights' has gained significant popularity on social media, especially among young readers, highlighting themes of loneliness and longing.

What it means to be an influencer will change in 2025

Barriers to becoming an influencer are lowering, broadening the landscape to include everyday individuals and B2B representatives.
moresocial-media

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

AI is predicted to autonomously manage business operations, potentially rendering traditional marketing roles obsolete.
Understanding input bias can help marketers maintain relevance in an AI-driven marketplace. It's essential to communicate effort in product creation.
#cybersecurity

Drones, TikTok & Luigi Mangione have us asking: who's watching us?

Surveillance is widely integrated into daily life, affecting privacy and freedom.

Westcon-Comstor targets further growth with executive promotions

Westcon-Comstor is enhancing its leadership team to focus on digital sales, data innovation, and cybersecurity growth.

Drones, TikTok & Luigi Mangione have us asking: who's watching us?

Surveillance is widely integrated into daily life, affecting privacy and freedom.

Westcon-Comstor targets further growth with executive promotions

Westcon-Comstor is enhancing its leadership team to focus on digital sales, data innovation, and cybersecurity growth.
morecybersecurity
#influencer-marketing

2024 Creator Economy, Social Media & Influencer Marketing Trends - Lindsey Gamble

LinkedIn is becoming a key platform for influencer marketing, supported by short-form video content and a growing focus on B2B influencer partnerships.

From Pets to Psychedelics: Unpacking 2025 Travel Megatrends

Travel trends indicate a significant shift towards pet-friendly accommodations.
Influencer marketing is now a crucial component of travel marketing strategies.
Live tourism is emerging as a major draw for travelers.
AI is transforming the operational side of travel, even if consumer use is limited.
Luxury travel is evolving towards authenticity and unique wellness experiences.

Influencer marketing grows up: Consolidation, measurement, and becoming essential to brands

Influencer marketing spending is growing rapidly, indicating a shift towards professionalization within the industry.
Ad hoc influencer partnerships are evolving into essential components of comprehensive marketing strategies.

Council Post: How To Leverage Influencer Marketing For Brand Growth

Influencer marketing creates authentic connections, enhancing brand visibility and trust, essential for modern digital marketing strategies.

2024 Creator Economy, Social Media & Influencer Marketing Trends - Lindsey Gamble

LinkedIn is becoming a key platform for influencer marketing, supported by short-form video content and a growing focus on B2B influencer partnerships.

From Pets to Psychedelics: Unpacking 2025 Travel Megatrends

Travel trends indicate a significant shift towards pet-friendly accommodations.
Influencer marketing is now a crucial component of travel marketing strategies.
Live tourism is emerging as a major draw for travelers.
AI is transforming the operational side of travel, even if consumer use is limited.
Luxury travel is evolving towards authenticity and unique wellness experiences.

Influencer marketing grows up: Consolidation, measurement, and becoming essential to brands

Influencer marketing spending is growing rapidly, indicating a shift towards professionalization within the industry.
Ad hoc influencer partnerships are evolving into essential components of comprehensive marketing strategies.

Council Post: How To Leverage Influencer Marketing For Brand Growth

Influencer marketing creates authentic connections, enhancing brand visibility and trust, essential for modern digital marketing strategies.
moreinfluencer-marketing

The Biggest CMO Moves of 2024

In 2024, significant changes in CMO roles reflect a trend of marketers ascending to executive positions, reshaping corporate leadership dynamics.

Marketers have a new audience to worry about - large language models

Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.

Say What You Will About TikTok, But These 32 Beauty Products Are Viral There For Good Reason

Viral beauty products capture consumer interest through effective marketing and quality.
Independent selection of beauty products ensures authentic recommendations.
#marketing-strategy

6 wild ways the CMO role evolved in 2024

CMOs in 2024 must adapt to new team structures and embrace collaboration across departments for more effective marketing strategies.

Gen Z's drive toward niche pushes brands to change strategy

Brands need to engage with niche communities to foster genuine connections and meet consumer demands for authenticity and belonging.

10 Proven Strategies for Boosting Ecommerce ROI (2024) - Shopify

Ecommerce ROI is essential for validating marketing expenses and ensuring sustainable customer acquisition costs.

Council Post: What's Ailing Your Marketing Programs: It's The Message, Stupid

Focusing on the core message is essential for effective marketing strategy amidst complexities.

How to Create a SWOT Analysis in Marketing | ClickUp

A SWOT analysis is essential for effective marketing strategy development and decision-making.

Free Marketing Calendar Templates for Excel | ClickUp

Effective organization through marketing calendar templates can lead to improved revenue outcomes for marketing teams.

6 wild ways the CMO role evolved in 2024

CMOs in 2024 must adapt to new team structures and embrace collaboration across departments for more effective marketing strategies.

Gen Z's drive toward niche pushes brands to change strategy

Brands need to engage with niche communities to foster genuine connections and meet consumer demands for authenticity and belonging.

10 Proven Strategies for Boosting Ecommerce ROI (2024) - Shopify

Ecommerce ROI is essential for validating marketing expenses and ensuring sustainable customer acquisition costs.

Council Post: What's Ailing Your Marketing Programs: It's The Message, Stupid

Focusing on the core message is essential for effective marketing strategy amidst complexities.

How to Create a SWOT Analysis in Marketing | ClickUp

A SWOT analysis is essential for effective marketing strategy development and decision-making.

Free Marketing Calendar Templates for Excel | ClickUp

Effective organization through marketing calendar templates can lead to improved revenue outcomes for marketing teams.
moremarketing-strategy

How To Optimize the Email Marketing Customer Journey (2024) - Shopify

Email marketing guides customers through a structured journey, enhancing engagement and loyalty over time.

AI is great, but agencies need to remember in 2025 they're in marketing

Agency leaders emphasize that while AI is evolving, creativity and human insight remain irreplaceable in driving successful marketing strategies.

Marketing leaders are driving AI initiatives

AI initiatives in marketing are predominantly led by CMOs, indicating a strategic focus on AI investment.
Executives overwhelmingly plan to ramp up AI investments, outpacing IT budgets next year.
A substantial portion of digital ad buyers is embracing AI for advertising personalization.

How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-End

Marketing should focus on creating lasting consumer relationships, not just driving purchases.

7 Essential AI Tools to Boost Your Content Creation

AI tools help streamline content creation workflows for creators.
These tools are designed to enhance creativity and productivity without sacrificing quality.
Utilizing AI can ease the pressure of standing out in a crowded digital landscape.
#social-media-marketing

How To Go Viral on Twitter (Now X) To Build Your Brand (2024) - Shopify

Viral tweets can significantly boost brand visibility, sales, and audience engagement on Twitter.

Revolutionizing Social Media Marketing: How SocialWick is Changing the Game | Fingerlakes1.com

SocialWick helps brands and individuals grow their social media presence amidst changing algorithms and decreasing organic reach.

How To Go Viral on Twitter (Now X) To Build Your Brand (2024) - Shopify

Viral tweets can significantly boost brand visibility, sales, and audience engagement on Twitter.

Revolutionizing Social Media Marketing: How SocialWick is Changing the Game | Fingerlakes1.com

SocialWick helps brands and individuals grow their social media presence amidst changing algorithms and decreasing organic reach.
moresocial-media-marketing

Lingering Questions: What Marketing Masters Want to Ask Each Other

Innovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.

NH content creators monitoring potential TikTok ban | Flipboard

TikTok has grown to become more than just a way to kill time while scrolling on the phone.
For some, it's a source of income that would vanish if the ban takes effect.

Council Post: 4 New Year's Resolutions For Marketers In 2025

The marketing industry needs accountability and honesty to eliminate waste and improve the public good.

Analytics; RSS; formats. 28 Podcasting Predictions (CoHost)

Video podcast analytics will rise significantly, reshaping audience engagement.
Business leaders are increasingly using multi-channel strategies for podcast marketing.

Council Post: How To Leverage Generational Preferences In Healthcare Marketing

Healthcare marketers must tailor their communication strategies to meet the unique preferences of different generations.

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
#roblox

Gamefam closes year of growth with 5 of top 15 branded games on Roblox

Gamefam has exceeded 2.7 billion brand engagements in 2024, making it a leader in the metaverse media space.

In Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musicians

Sia's partnership with Clip It significantly boosted user engagement within Roblox, resulting in increased activity and session time.

Gamefam closes year of growth with 5 of top 15 branded games on Roblox

Gamefam has exceeded 2.7 billion brand engagements in 2024, making it a leader in the metaverse media space.

In Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musicians

Sia's partnership with Clip It significantly boosted user engagement within Roblox, resulting in increased activity and session time.
moreroblox

Why Every Entrepreneur Needs a 20min One-Page Business Plan in 2025

A one-page business plan is a simplified, actionable roadmap designed to facilitate entrepreneurial clarity and success.

Cheerios get protein-ified, Sandisk catches a vibe, and the NBA recreates its iconic 'Jingle Hoops' ad

Cheerios expands its protein offerings to meet consumer demand, launching new flavors with increased protein content.
Orangetheory rebrands to emphasize positive workout experiences over intensity, focusing on community and energy.

Platform aspirations, legacy limitations: the agency holdco dilemma

Agencies cannot transform into platforms despite claims; they remain tethered to traditional business models.

9 Steps to Make Your Next Marketing QBR Less Stressful More Impactful

CMSWire is an essential resource for CMOs and customer experience leaders, offering valuable insights and research.

I Can't Stop Giggling At These 22 Funny Canadian Tweets From This Week

AI-powered martech news and releases: December 19 | MarTech

AI is now capable of lying, a behavior previously thought to be exclusive to humans.

A story that won't go away: ABC News' decision to settle with Donald Trump - Poynter

ABC News settled its defamation case with Donald Trump by donating $15 million to his presidential library.

The Evolution of the TikTok Logo: Its History and Its Design (2024) - Shopify

TikTok's logo and global growth illustrate its impact on content creation and social media culture.

Council Post: Adapt Or Disappear: Why CMOs Must Rethink Their Strategy For AI-Driven Search Now

Marketers must adapt to changing consumer behavior driven by AI and social media, moving away from traditional search strategies.
The rise of conversational AI and social media is reshaping consumer information-seeking behaviors.

Why you should try not to go viral in 2025

Targeting specific audiences on social media is more effective than aiming for virality.
Successful social media strategies depend on knowing your niche and delivering tailored messages.

From AI to ROI: lessons from 2024 that will set marketers up for success in 2025

Marketers must leverage AI and first-party data to remain competitive in the evolving digital landscape.
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