Marketing
Snap Inc., YouTube and TikTok Grilled by Senate Panel; Digital Lenders Under Siege From Kenya
The leaders of a Senate panel have questioned executives from TikTok, Snapchat, and YouTube about their safety protocols, as they further inquiries into social media's impact on children and teenagers.
The Power of Product Placement - Beatrix Vessey
Approximately 90% of us skip adverts that come before (or during) a video that we've clicked on. As a result, brands have recently put a lot more energy into product placement.
What Responsive Display Ads Are + How to Create Them [Step-by-Step]
Imagine spending time and resources to create an ad campaign just to get meager results. It's can be discouraging but also difficult to assess.
What Is Content Intelligence?
All marketers want a content marketing strategy that helps them generate influence and a large audience.
eCommerce Business: What Key Factors to Consider for Its Overall...
The eCommerce industry has become increasingly popular in recent years.
...
It provides both entrepreneurs and consumers with a handful of benefits. Democrats, Republicans make Trump central figure in dozens of 2021 ads
Donald Trump is a TV star again - in political ads being run by both parties.
Improve Your Online Brand Awareness Using Local Search Engine...
Online marketing is a difficult and time-consuming process. It's easy to get lost in the sea of information that can easily overwhelm you and make you feel like giving up.
Google's parent company reports solid Q3 results
Alphabet just released its quarterly financial report, and the results are better than expected by analysts.
AdPlayer.Pro Outstream Video Ads Solutions Provider Releases Upgrades to Programmatic Video Ad Server Functionality
According to the company's announcement, the released functionality includes, among other things, the streamlined oRTB Demand integration and setup, along with the upgraded ad serving capacity, which enables to further mitigate potential latency issues.
B2B marketing: know the difference between objectives, outcomes and outputs
Let's start with objectives
Looking at objectives, as an industry we just need to do the basics well. Long-established marketing theory still holds true here.
Objectives need to be SMART: