Marketing
Marketing

Marketing

Harris Joins TikTok, Another Sign of the App's Value in Reaching Young Voters

Vice President Kamala Harris joins TikTok to engage with younger, online audiences in light of President Biden's support for her as presidential nominee. [ more ]

Digiday

Marketing

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok. [ more ]

Lindsey Gamble

Marketing

TikTok Expands Access to Voice Search - Lindsey Gamble

Voice Search on TikTok enhances user experience by providing an alternative way to find content, especially beneficial for younger audiences and those seeking quick answers. [ more ]

time.com

18 hours ago

Marketing

Kamala Harris Debuts Her New TikTok Account

Vice President Kamala Harris quickly gained over a million followers on TikTok, engaging with a younger demographic in her presidential campaign strategy. [ more ]

PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news

Marketing

Nikki Hiltz is sharing Olympics updates on TikTok - and we are living for it

Trans and non-binary middle-distance runner Nikki Hiltz is using TikTok to document their first Olympics, sharing behind-the-scenes content with humor and authenticity. [ more ]

Lindsey Gamble

Marketing

YouTube Launches Chrome Extension for Shopping Program - Lindsey Gamble

YouTube introduced Chrome extension for Shopping Program. [ more ]

www.nytimes.com

Marketing

Harris Joins TikTok, Another Sign of the App's Value in Reaching Young Voters

Vice President Kamala Harris joins TikTok to engage with younger, online audiences in light of President Biden's support for her as presidential nominee. [ more ]

Digiday

Marketing

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok. [ more ]

Lindsey Gamble

Marketing

TikTok Expands Access to Voice Search - Lindsey Gamble

Voice Search on TikTok enhances user experience by providing an alternative way to find content, especially beneficial for younger audiences and those seeking quick answers. [ more ]

time.com

18 hours ago

Marketing

Kamala Harris Debuts Her New TikTok Account

Vice President Kamala Harris quickly gained over a million followers on TikTok, engaging with a younger demographic in her presidential campaign strategy. [ more ]

PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news

Marketing

Nikki Hiltz is sharing Olympics updates on TikTok - and we are living for it

Trans and non-binary middle-distance runner Nikki Hiltz is using TikTok to document their first Olympics, sharing behind-the-scenes content with humor and authenticity. [ more ]

Lindsey Gamble

Marketing

YouTube Launches Chrome Extension for Shopping Program - Lindsey Gamble

YouTube introduced Chrome extension for Shopping Program. [ more ]

moretiktok

#acquisition

Miami Herald

1 hour ago

Marketing

Massive Influencer Marketing Co. Influential Acquired by Publicis Groupe

Influential, the largest influencer marketing company, was acquired by Publicis Group for $500 million, aiming to redefine the future of influencer marketing. [ more ]

Us Weekly

Marketing

Influential, Massive Influencer Marketing Co., Acquired by Publicis

Influential, the largest influencer marketing company, acquired by Publicis Group for $500 million. [ more ]

TipRanks Financial

Marketing

Publicis to acquire influencer marketing firm Influential, terms not disclosed - TipRanks.com

Publicis Groupe to acquire Influential, enhancing influencer marketing capabilities with AI technology and diverse creator network. [ more ]

Digiday

20 hours ago

Marketing

Publicis intends to acquire Influential as it expands influencer marketing offerings

Publicis Groupe to acquire Influential to enhance influencer marketing services. [ more ]

Adweek

Marketing

Publicis Groupe Buys Influencer Marketing Agency Influential

Publicis Groupe acquires Influential, enhancing influencer marketing capabilities. [ more ]

The Drum

Marketing

Publicis snaps up Influential, world's most valuable influencer agency

Publicis Groupe acquires Influential, enhancing influencer marketing capabilities. [ more ]

Miami Herald

1 hour ago

Marketing

Massive Influencer Marketing Co. Influential Acquired by Publicis Groupe

Influential, the largest influencer marketing company, was acquired by Publicis Group for $500 million, aiming to redefine the future of influencer marketing. [ more ]

Us Weekly

Marketing

Influential, Massive Influencer Marketing Co., Acquired by Publicis

Influential, the largest influencer marketing company, acquired by Publicis Group for $500 million. [ more ]

TipRanks Financial

Marketing

Publicis to acquire influencer marketing firm Influential, terms not disclosed - TipRanks.com

Publicis Groupe to acquire Influential, enhancing influencer marketing capabilities with AI technology and diverse creator network. [ more ]

Digiday

20 hours ago

Marketing

Publicis intends to acquire Influential as it expands influencer marketing offerings

Publicis Groupe to acquire Influential to enhance influencer marketing services. [ more ]

Adweek

Marketing

Publicis Groupe Buys Influencer Marketing Agency Influential

Publicis Groupe acquires Influential, enhancing influencer marketing capabilities. [ more ]

The Drum

Marketing

Publicis snaps up Influential, world's most valuable influencer agency

Publicis Groupe acquires Influential, enhancing influencer marketing capabilities. [ more ]

moreacquisition

The Drum

14 hours ago

Marketing

Ad of the Day: See what happens when Dua Lipa is given creative control of a Porsche spot

Successful combination of pop star creativity with car brand messaging [ more ]

TechCrunch

7 hours ago

Marketing

TikTok rolls out a new feature that lets you find songs by singing or humming them | TechCrunch

TikTok introduces Sound Search feature for song recognition by singing or humming, competing with YouTube Music and Shazam. [ more ]

#reddit

Social Media Today

Marketing

Reddit Launches Lead Generation Ads

Reddit launches Lead Gen Ads for marketers to gather customer info directly from ad promotions in the app. [ more ]

Social Media Today

Marketing

Reddit Launches Lead Generation Ads

Reddit has launched Lead Gen Ads for marketers to collect customer data within the app. [ more ]

Social Media Today

Marketing

Reddit Launches Lead Generation Ads

Reddit launches Lead Gen Ads for marketers to gather customer info directly from ad promotions in the app. [ more ]

Social Media Today

Marketing

Reddit Launches Lead Generation Ads

Reddit has launched Lead Gen Ads for marketers to collect customer data within the app. [ more ]

morereddit

#social-media-influence

www.theguardian.com

Marketing

TikTok's algorithm is highly sensitive and could send you down a hate-filled rabbit hole before you know it

TikTok's algorithm can lead users into conservative Christian, anti-immigration content based on breaking news events. [ more ]

Miami Herald

Marketing

New viral TikTok trend should worry some key retailers

Being digitally native influences social status and business strategies. [ more ]

www.theguardian.com

Marketing

TikTok's algorithm is highly sensitive and could send you down a hate-filled rabbit hole before you know it

TikTok's algorithm can lead users into conservative Christian, anti-immigration content based on breaking news events. [ more ]

Miami Herald

moresocial-media-influence

Marketing

New viral TikTok trend should worry some key retailers

Being digitally native influences social status and business strategies. [ more ]

#influencer-culture

WIRED

Marketing

Drew Afualo Will Never Stop Making Fun of Misogynist Men

Drew Afualo continues her unapologetic approach of calling out anti-feminist behavior, maintaining job security by roasting men online. [ more ]

www.nytimes.com

Marketing

For Years, TikTok Told Us What to Buy. Now the Trend Is to Consume Less.

TikTok users shift away from influencer culture to underconsumption core, embracing minimalism and relatability. [ more ]

WIRED

Marketing

Drew Afualo Will Never Stop Making Fun of Misogynist Men

Drew Afualo continues her unapologetic approach of calling out anti-feminist behavior, maintaining job security by roasting men online. [ more ]

www.nytimes.com

Marketing

For Years, TikTok Told Us What to Buy. Now the Trend Is to Consume Less.

TikTok users shift away from influencer culture to underconsumption core, embracing minimalism and relatability. [ more ]

moreinfluencer-culture

#authenticity

Fast Company

Marketing

What Kamala Harris can learn from brands about marketing to Gen Z

Memes play a crucial role in reaching Gen Z voters and reflecting youth sentiment in political campaigns. [ more ]

Forbes

Marketing

Council Post: The Era Of Digital Overload: How Marketing Is Going Back To Fundamentals

Marketing is returning to core principles of authenticity and genuine connections amidst rapid technological evolution. [ more ]

Fast Company

Marketing

What Kamala Harris can learn from brands about marketing to Gen Z

Memes play a crucial role in reaching Gen Z voters and reflecting youth sentiment in political campaigns. [ more ]

Forbes

Marketing

Council Post: The Era Of Digital Overload: How Marketing Is Going Back To Fundamentals

Marketing is returning to core principles of authenticity and genuine connections amidst rapid technological evolution. [ more ]

moreauthenticity

Digiday

20 hours ago

Marketing

Where Kamala Harris and Donald Trump stand on big tech issues

The next U.S. president faces challenges in regulating big tech while preserving free speech and privacy. [ more ]

BGR

Marketing

YouTube might render ad blockers useless with new ad tech

Google is testing server-side ad injections on YouTube to make it harder for ad blockers to block ads. [ more ]

The Mercury News

4 hours ago

Marketing

National Backlash: Job Losses Following Social Media Posts on Trump Shooting

Advertising leadership oversees sponsored content quality and relevance on the platform. [ more ]

#influencer-marketing

Phys

Marketing

What's really behind the ad label? The dark arts influencers are using to get your likes

Rogue influencers use deceptive tactics to monetize content, exploiting regulatory blind spots in the industry. [ more ]

Digiday

Marketing

As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'

Smaller influencers are demanding higher rates due to the growth and maturation of influencer marketing. [ more ]

Adweek

Marketing

Balancing Marketing and Brand Building With Mars Wrigley

Leverage creative content from creators to influence marketing campaigns in the CPG industry. [ more ]

PR Daily

Marketing

NIL rules give brands new Olympics approach - PR Daily

Companies leverage Olympics to boost brands through athlete endorsements. [ more ]

Phys

Marketing

What's really behind the ad label? The dark arts influencers are using to get your likes

Rogue influencers use deceptive tactics to monetize content, exploiting regulatory blind spots in the industry. [ more ]

Digiday

Marketing

As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'

Smaller influencers are demanding higher rates due to the growth and maturation of influencer marketing. [ more ]

Adweek

Marketing

Balancing Marketing and Brand Building With Mars Wrigley

Leverage creative content from creators to influence marketing campaigns in the CPG industry. [ more ]

PR Daily

Marketing

NIL rules give brands new Olympics approach - PR Daily

Companies leverage Olympics to boost brands through athlete endorsements. [ more ]

moreinfluencer-marketing

#marketing-strategy

Skift

Marketing

Inside Intrepid Travel's Marketing Playbook for Tours

Intrepid Travel shifted marketing focus from direct response to brand-building post-Covid. [ more ]

Adweek

Marketing

Even If Third-Party Cookies Vanished, We Would Have Been OK

The advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment. [ more ]

Forbes

Marketing

Council Post: How Startups Build An Effective Marketing Strategy From Day One

Establishing a strong marketing strategy is crucial for startup success. [ more ]

Skift

Marketing

Inside Intrepid Travel's Marketing Playbook for Tours

Intrepid Travel shifted marketing focus from direct response to brand-building post-Covid. [ more ]

Adweek

Marketing

Even If Third-Party Cookies Vanished, We Would Have Been OK

The advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment. [ more ]

Forbes

Marketing

Council Post: How Startups Build An Effective Marketing Strategy From Day One

Establishing a strong marketing strategy is crucial for startup success. [ more ]

moremarketing-strategy

BuzzFeed

Marketing

38 Budget-Friendly TikTok Products That'll Make Your Life Look More ~Expensive~

Affordable fashion alternatives for Skims

Practical and elegant water bottle with time markers [ more ]

#advertising

Adweek

Marketing

Cannes Lions and Possible Sales Show Advertising Optimism

The value of business-to-business events is increasing as demonstrated by the recent acquisitions of advertising and media conferences. [ more ]

Marketing Dive

Marketing

Spotify revamps self-serve ad platform on heels of record Q2

Spotify rebrands self-serve ad platform to Spotify Ads Manager with enhanced features for advertisers. [ more ]

Skift

Marketing

In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers

Google announced it will not phase out third-party cookies in its Chrome browser, impacting privacy and advertising in the digital marketing landscape. [ more ]

Digiday

Marketing

Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents

Figs, an apparel brand, becomes the first brand sponsor of a heart-rate monitor for parents of athletes during the Olympic Games for innovative advertising. [ more ]

Adweek

Marketing

Cannes Lions and Possible Sales Show Advertising Optimism

The value of business-to-business events is increasing as demonstrated by the recent acquisitions of advertising and media conferences. [ more ]

Marketing Dive

Marketing

Spotify revamps self-serve ad platform on heels of record Q2

Spotify rebrands self-serve ad platform to Spotify Ads Manager with enhanced features for advertisers. [ more ]

Skift

Marketing

In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers

Google announced it will not phase out third-party cookies in its Chrome browser, impacting privacy and advertising in the digital marketing landscape. [ more ]

Digiday

Marketing

Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents

Figs, an apparel brand, becomes the first brand sponsor of a heart-rate monitor for parents of athletes during the Olympic Games for innovative advertising. [ more ]

moreadvertising

#marketing-strategies

Practical Ecommerce

Marketing

Mystic Gum Sees Early DTC Success

Braxton Manley transitioned from Braxley Bands to launching Mystic, a health-focused chewing gum company, as part of a family holding company for DTC businesses. [ more ]

MarTech

6 hours ago

Marketing

How to transform your website into a continuous marketing powerhouse | MarTech

A strong digital presence is vital for customer engagement and retention, impacting the entire customer journey. [ more ]

MarTech

Marketing

How behavioral economics can be the marketer's secret weapon | MarTech

Behavioral economics tools drive consumer engagement in marketing. [ more ]

Practical Ecommerce

Marketing

Mystic Gum Sees Early DTC Success

Braxton Manley transitioned from Braxley Bands to launching Mystic, a health-focused chewing gum company, as part of a family holding company for DTC businesses. [ more ]

MarTech

6 hours ago

Marketing

How to transform your website into a continuous marketing powerhouse | MarTech

A strong digital presence is vital for customer engagement and retention, impacting the entire customer journey. [ more ]

MarTech

Marketing

How behavioral economics can be the marketer's secret weapon | MarTech

Behavioral economics tools drive consumer engagement in marketing. [ more ]

moremarketing-strategies

#digital-advertising

Vogue Business

Marketing

Google won't kill the cookie, but marketers have moved on

Marketers are shifting focus towards first-party data and AI personalisation despite the continued presence of third-party cookies. [ more ]

Forbes

Marketing

Beyond The Cookie: Digital Advertising's Multi-Source Revolution

Marketers need to adapt to a cookieless era by utilizing multiple data sources, effective measurement, automation, and balancing precision with cost. [ more ]

Vogue Business

Marketing

Google won't kill the cookie, but marketers have moved on

Marketers are shifting focus towards first-party data and AI personalisation despite the continued presence of third-party cookies. [ more ]

Forbes

Marketing

Beyond The Cookie: Digital Advertising's Multi-Source Revolution

Marketers need to adapt to a cookieless era by utilizing multiple data sources, effective measurement, automation, and balancing precision with cost. [ more ]

moredigital-advertising

Above the Law

3 hours ago

Marketing

Navigating The AI Revolution: What You Need To Know If Your Marketing Agency Uses AI

AI tools like ChatGPT and Canva's Magic Design are transforming marketing functions, enhancing efficiency, and enabling agencies to focus on higher-level tasks. [ more ]

BuzzFeed

Marketing

41 Products That'll Change The Way You Get Ready

Invest in specialized alarm clocks to avoid phone distractions and promote better sleep hygiene. [ more ]

AdExchanger

Marketing

CTV Is One Of The Fastest-Growing Channels On Viant's Platform - But There's Still Value In Linear | AdExchanger

Viant's Direct Access program boosts CTV ad spend by offering direct connections with premium content owners [ more ]

BuzzFeed

Marketing

32 TikTok-Famous Beauty Products You Might Not Know About Unless You Spend Hours On The App

Affordable options for makeup enthusiasts are gaining popularity among consumers. [ more ]

The Daily Upside

Marketing

Universal Music Feels the Sting from Streaming Saturation

Universal Music Group's financials disappointed with slower subscription revenue growth causing a significant drop in shares. [ more ]

Digiday

11 hours ago

Marketing

Hyve Group buys the Possible conference, and will add a meeting element to it in the future

Possible, a marketing conference, was acquired by Hyve Group for around $40 million. MMA remains a content partner, maintaining the event's focus on marketing, tech, and media. [ more ]

#client-acquisition

Smartasset

Marketing

How Financial Advisors Can Convert Prospects to Clients

Having an effective conversion strategy is crucial to turning prospects into clients and growing a successful practice. [ more ]

Smartasset

Marketing

How to Find the Right RIA Marketing Strategy

Importance of a cost-efficient and effective RIA marketing plan for growth. [ more ]

Smartasset

Marketing

How Financial Advisors Can Convert Prospects to Clients

Having an effective conversion strategy is crucial to turning prospects into clients and growing a successful practice. [ more ]

Smartasset

Marketing

How to Find the Right RIA Marketing Strategy

Importance of a cost-efficient and effective RIA marketing plan for growth. [ more ]

moreclient-acquisition

MarTech

6 hours ago

Marketing

67% of marketers say lack of training is primary barrier to AI adoption | MarTech

Marketers are increasingly using AI, but a lack of training is hindering its adoption at work. [ more ]

#content-creation

Tampa Free Press

11 hours ago

Marketing

How SEO Agencies Enhance Your Online Traffic And Sales

Employing professional SEO agencies can significantly enhance website visibility, online traffic, and sales. [ more ]

Lindsey Gamble

Marketing

LTK Introduces Full-Screen Continuous Video and Daily Drops for Enhanced Shopping Experience - Lindsey Gamble

LTK introduced Full-Screen Continuous Video and Daily Drops to enhance user experience and boost creator earnings. [ more ]

Social Media Today

Marketing

TikTok Adds Custom Thumbnail Option for Clips

Custom thumbnails are crucial for maximizing viewership on social media platforms. [ more ]

Social Media Today

Marketing

TikTok Adds Custom Thumbnail Option for Clips

Thumbnails play a crucial role in maximizing viewership on social media platforms. [ more ]

Tampa Free Press

11 hours ago

Marketing

How SEO Agencies Enhance Your Online Traffic And Sales

Employing professional SEO agencies can significantly enhance website visibility, online traffic, and sales. [ more ]

Lindsey Gamble

Marketing

LTK Introduces Full-Screen Continuous Video and Daily Drops for Enhanced Shopping Experience - Lindsey Gamble

LTK introduced Full-Screen Continuous Video and Daily Drops to enhance user experience and boost creator earnings. [ more ]

Social Media Today

Marketing

TikTok Adds Custom Thumbnail Option for Clips

Custom thumbnails are crucial for maximizing viewership on social media platforms. [ more ]

Social Media Today

Marketing

TikTok Adds Custom Thumbnail Option for Clips

Thumbnails play a crucial role in maximizing viewership on social media platforms. [ more ]

morecontent-creation

Entrepreneur

7 hours ago

Marketing

Why Niche Marketplaces Are the New Wave of Ecommerce | Entrepreneur

Niche marketplaces offer competitive advantages over horizontal platforms due to clear communication, customer focus, and healthy competition. [ more ]

RAIN News

Marketing

Audioboom's robust earnings: "maximizing the value it extracts from downloads"

Audioboom reported strong first-half earnings, with revenue increasing and maintaining a significant number of brand advertisers.

The company highlighted the impact of Apple's iOS17 update on its revenue and advertising inventory, expressing frustration over the changes.

CEO Stuart Last emphasized the success of Showcase, Audioboom's global marketplace, in connecting podcasters and advertisers, with promising results despite external challenges. [ more ]

#communication

Adweek

Marketing

A Professional 'Happily Ever After' for Creative Partners

Starting an agency requires commitment akin to a marriage, emphasizing the importance of strong partnerships and communication. [ more ]

London Business News | Londonlovesbusiness.com

15 hours ago

Marketing

Navigating the maze: Insider strategies for effective public sector marketing - London Business News | Londonlovesbusiness.com

Marketing to public sector requires deep understanding of values, decision-making processes, and communication channels for successful engagement. [ more ]

Adweek

Marketing

A Professional 'Happily Ever After' for Creative Partners

Starting an agency requires commitment akin to a marriage, emphasizing the importance of strong partnerships and communication. [ more ]

London Business News | Londonlovesbusiness.com

15 hours ago

Marketing

Navigating the maze: Insider strategies for effective public sector marketing - London Business News | Londonlovesbusiness.com

Marketing to public sector requires deep understanding of values, decision-making processes, and communication channels for successful engagement. [ more ]

morecommunication

MarTech

Marketing

The impact of martech on company value | MarTech

Focus on effectiveness over efficiency metrics for evaluating martech's impact on company value. [ more ]

#digital-marketing

London Business News | Londonlovesbusiness.com

Marketing

Six digital marketing strategies for boosting your business - London Business News | Londonlovesbusiness.com

Digital marketing is essential for business growth and success. [ more ]

TipRanks Financial

Marketing

Rising High: Exclusive talk with software developer Rank Really High - TipRanks.com

Rank Really High focuses on empowering cannabis businesses with customized e-commerce solutions, bridging the gap between digital marketing and inventory systems. [ more ]

Tech Times

Marketing

5 Capabilities of a Strong Native Advertising Strategy

Native advertising seamlessly blends with content, focusing on user utility rather than promotional messages. [ more ]

London Business News | Londonlovesbusiness.com

Marketing

Six digital marketing strategies for boosting your business - London Business News | Londonlovesbusiness.com

Digital marketing is essential for business growth and success. [ more ]

TipRanks Financial

Marketing

Rising High: Exclusive talk with software developer Rank Really High - TipRanks.com

Rank Really High focuses on empowering cannabis businesses with customized e-commerce solutions, bridging the gap between digital marketing and inventory systems. [ more ]

Tech Times

Marketing

5 Capabilities of a Strong Native Advertising Strategy

Native advertising seamlessly blends with content, focusing on user utility rather than promotional messages. [ more ]

moredigital-marketing

Thedrum

Marketing

Ogury Appoints Emily Barfuss as Chief Marketing Officer

Emily Barfuss appointed as Chief Marketing Officer to spearhead Ogury's global brand development. [ more ]

Entrepreneur

Marketing

5 Secrets to Successfully Launch Your First Paid Product | Entrepreneur

Offering a first paid product should focus on genuinely helping customers for successful sales. [ more ]

PR Daily

14 hours ago

Marketing

How I Got Here: Jive PR CEO Lindsay Nahmiache leads with big ideas in business and life - PR Daily

Storytelling is a timeless key in the PR profession. [ more ]

MarTech

Marketing

Acquisitions signal agencies are betting on influencer marketing | MarTech

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that's bright enough to attract investments in the technology behind them.

Thedrum

Marketing

AgencyUK - Profile | The Drum

Helping clients drive demand and sales through brand communications and strategy. [ more ]

TWiT.tv

22 hours ago

Marketing

TWiT Diversifies Its Advertising Opportunities | TWiT.TV

TWiT.tv offers diverse partnership opportunities for brands to reach a tech audience through various ad formats. [ more ]

The Drum

14 hours ago

Marketing

As influencer marketing strives for authenticity, diversity and independence are key

How can brands help influencers to do their best work?Firstly, they need to invite them into the room.

Adweek

Marketing

Pitch Deck Shows Walmart Pitching In-Store Ads to New Brands

The next time you're in a Walmart store, don't be surprised if you see an insurance ad looping on TV screens.

Forbes

Marketing

Council Post: The Top Five Challenges For CMOs

While the technology stack for marketers is growing, the expectations from CMOs are skyrocketing further with the advent of GenAI.

Quartz

4 hours ago

Marketing

Walmart is selling ad space to companies that don't sell products at Walmart

wants to boost its revenue and is aiming to do so by expanding its advertising efforts.

www.theguardian.com

Marketing

It's the perfect setting': TikTok goes wild for backstage Olympics videos

Olympic hauls were once the preserve of triumphant athletes showing off their medals, but now every Olympian is getting in on the act by posting videos of themselves unboxing their sponsored kit.

RAIN News

Marketing

In wake of earnings, Spotify upgrades Ads Manager self-serve platform

A new look; better targeting; new ad formats.Those are the chief attributes of Spotify's relaunch of its self-serve audio advertising platform.

...

Oh - and a new name.

MarTech

Marketing

Mixed reactions from ad ecosystem to Google keeping cookies | MarTech

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome.

BuzzFeed

21 hours ago

Marketing

You May Think TikTok Is "Dumb," But These 35 Viral Products Certainly Aren't

1. Eos' Shea Butter Vanilla Cashmere body lotion - an affordable pick that TikTokers are tripping over themselves to get as they swear it moisturizes and smells as good as much more expensive options from brands like Philosophy and Bath & Body Works.

Flipboard

Marketing

The weird and wonderful world of Gen Z design

Ah Gen Z, the pioneers of anti-design.

From Brat girl summer to TikTok trends, this is how the zoomers are tackling creativity.

TechCrunch

Marketing

Digital marketing startup Plaiced has acquired Precursor Ventures-backed Clutch | TechCrunch

Clutch, a marketplace for digital marketing services, has been acquired by the online social network Plaiced, Clutch's co-founder, Madison Long, told TechCrunch.

TipRanks Financial

17 hours ago

Marketing

Snap Inc.: Hold Rating Affirmed Amid Revenue Growth Slowdown and Cautious Outlook - TipRanks.com

TD Cowen analyst John Blackledge has maintained their neutral stance on stock, giving a Hold rating yesterday.

#monetization-strategies

The Drum

Marketing

Apps, Ads, AI: the insider view on Meta's App & Summit

App developers driving revenue growth, gaming category leading in app downloads, users remaining loyal to old favorites, and a shift towards existing live products in 2024. [ more ]

The Drum

Marketing

Apps, Ads, AI: the insider view on Meta's App & Gaming Summit

App and gaming communities are becoming increasingly social and reshaping the advertising ecosystem with AI-powered innovation. [ more ]

The Drum

Marketing

Apps, Ads, AI: the insider view on Meta's App & Summit

App developers driving revenue growth, gaming category leading in app downloads, users remaining loyal to old favorites, and a shift towards existing live products in 2024. [ more ]

The Drum

moremonetization-strategies

Marketing

Apps, Ads, AI: the insider view on Meta's App & Gaming Summit

App and gaming communities are becoming increasingly social and reshaping the advertising ecosystem with AI-powered innovation. [ more ]

#social-media

TheStreet

Marketing

New viral TikTok trend should worry some key retailers

Influencing online has become a significant business opportunity, with a focus on leveraging social media influencers for product promotion. [ more ]

www.independent.co.uk

Marketing

Sainsbury's voucher hack' causes chaos as shoppers get everything for free

Sainsbury's voucher hack viral on social media, reducing self-checkout totals to zero quickly. [ more ]

TheStreet

Marketing

New viral TikTok trend should worry some key retailers

Influencing online has become a significant business opportunity, with a focus on leveraging social media influencers for product promotion. [ more ]

www.independent.co.uk

Marketing

Sainsbury's voucher hack' causes chaos as shoppers get everything for free

Sainsbury's voucher hack viral on social media, reducing self-checkout totals to zero quickly. [ more ]

moresocial-media

Adweek

Marketing

5 Marketing Trends Shaping Paris 2024

NBCUniversal is innovating Olympic coverage with celebrities, AI broadcasters, and 7,000+ hours across platforms, 5,000 on Peacock, providing new opportunities for advertisers. [ more ]

Business Insider

Marketing

The luxury outlook in China just keeps getting worse

Luxury companies' sales are suffering in China as consumers prioritize safe assets over spending, opting to shop abroad, notably in Japan. [ more ]

Hubspot

Marketing

Disruptive AI Video Trends that are Transforming Marketing in 2024

AI video tools are transforming content creation and audience engagement in marketing. [ more ]

#political-advertising

The Drum

Marketing

The Assembly CEO Valerie Davis on what brands can learn from US political campaigns

Political advertising influences all marketing efforts, requires real-time strategies, and impacts brand visibility and messaging during election cycles. [ more ]

Digiday

Marketing

Nexxen adds CTV tools to tap into political ad market growth

CTV players investing in new tools for political advertising, including geo-targeting and real-time analysis. [ more ]

The Drum

Marketing

The Assembly CEO Valerie Davis on what brands can learn from US political campaigns

Political advertising influences all marketing efforts, requires real-time strategies, and impacts brand visibility and messaging during election cycles. [ more ]

Digiday

morepolitical-advertising

Marketing

Nexxen adds CTV tools to tap into political ad market growth

CTV players investing in new tools for political advertising, including geo-targeting and real-time analysis. [ more ]

Exchangewire

Marketing

Informa to Buy Cannes Lions Owner Ascential; YouTube Earns 6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers

Informa acquires Ascential for £1.2bn, expanding global events; YouTube earns £6.7bn in Q2 ad revenue, strong but below Wall Street predictions; UK streaming market loses 300k subscribers, with a rise in ad-supported services. [ more ]

Spectrumlocalnews

Marketing

Car dealership, with unique digital marketing, goes viral on social media

Mockumentary-style social media series inspired by 'The Office' gains millions of views, showcasing humor as a key marketing strategy. [ more ]

Adweek

Marketing

Retail Media Startup Symbiosys Wants to Help Brands Buy Targeted Ads Using Retailers' Data

Symbiosys is a startup targeting retailers' ad businesses and focusing on mid-funnel advertising. [ more ]

Digiday

Marketing

Brandtech Group accelerates AI experimentation through a creator residency program

Brandtech Group launches influencer marketing residency program focused on generative AI projects. [ more ]

Entrepreneur

Marketing

5 Financial Blind Spots That Could Be Preventing You From Making More Money | Entrepreneur

Transparency in financial reporting is crucial to identify best-performing channels and optimize ROI. [ more ]

AdExchanger

Marketing

How The Aftermath Of Apple's ATT Prepares Us For User Choice In Chrome | AdExchanger

Google's announcement of keeping cookies impacts the ad industry; parallels drawn with Apple's ATT impact on mobile advertising. [ more ]

Marketing Dive