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Tailify raises 3.7m Series A investment to advance the science of influence
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JamesJalaPayneo
Tailify's focus on the science behind influence has allowed them to build programmes that deliver better results for their clients. 1In some cases, it only takes them a week to improve influencer marketing ROI by 3X. 1As part of this optimisation process, they use their unique AI influencer selection tool. 1
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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing
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JamesJalaPayneo
Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. 1
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Some older forms of P2P marketing include Yelp, reviews on personal business' websites, and good old-fashioned conversations between your consumers and their friends and family. 1
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TikTok Star Rochelle Hager Dies After Tree Falls On Car In Maine
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JamesJalaPayneo
Rochelle had over 100,000 followers on TikTok, where she was known as "Roe," and was an active voice in the LGBTQ community. 1But her story isn't about her death. 1It's about the lives she's touched. 1
Rochelle Hager's parents described her as a light coming from a dark tunnel who was an inspiration to others. 1
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DoubleVerify Appoints Two Senior Hires to Accelerate Strategic Growth Across EMEA
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JamesJalaPayneo
Coming from his role as Global Head of Agency Partnerships for Adobe Advertising Cloud, Reid brings a wealth of experience in both understanding the nuances of managing advertising across traditional TV and digital, but also the importance of creating and orchestrating global agency strategy to deliver meaningful outcomes. 1
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Does Your Company Have a Soul?
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JamesJalaPayneo
The study found a clear association between purpose-driven brands and words like "transparent" or "trustworthy," which matter when consumers have to make purchasing decisions. 1The study also revealed more than 71 percent of people would prefer to buy from a purpose-driven company over the alternative, if quality and cost were equal. 1
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Amazon, Shopify or Walmart: What Kind of eCommerce Store Should You Start?
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JamesJalaPayneo
As stated by AcquireConvert, From 2020 to 2021, eCommerce sales are expected to rise 33%. 1And, "By 2021, global eCommerce is forecast to be $4.97 trillion - almost a 400% increase in seven years." 1
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Advertisers: Here's how to ethically engage kids with ads
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JamesJalaPayneo
A survey from June 2020 found that 62% of children aged 14 to 17 were spending over four hours per day on devices, compared to 32% having that much screen time in pre-coronavirus days. 1
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7 Key Strategies That You Must Learn From Apple's Marketing
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Human-centricity, holistic approaches and honing data ethics with the death of the cookie
"We're not entering a cookie-less world," said Janet Balis, customer and growth market leader and CMO practice leader at EY Americas. "We're entering a third-party cookie-less world.
New book for business leaders on moving from toothless purpose to action
Veteran business strategists Scott Goodson and Chip Walker of StrawberryFrog have released Activate Brand Purpose, a new book that delves into their thinking around purpose, through research.