Marketing

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fromMarTech
17 hours ago

Marketing results don't add. They multiply and synergize. | MarTech

Marketing effects can be categorized into additive, multiplicative, and synergistic effects. Additive effects sum individual efforts, while multiplicative effects involve one effort enhancing another. Synergistic effects create outcomes greater than the sum of their parts.
Marketing
fromDigiday
1 day ago

Agencies create specialist units to help marketers' solve for AI search gatekeepers

Rising demand among marketers for AI search expertise drives agencies to create specialist units to assist clients in understanding technology's impact on consumer habits.
Marketing
fromDigiday
1 day ago

What AI startup Cluely gets - and ad tech forgets - about attention

Generating massive attention doesn't necessarily lead to revenue but once it does it can have a compounding effect - unless the product itself sucks, said Joe Zappa, CEO and founder of marketing and communications firm Sharp Pen Media.
Marketing
#advertising
fromDigiday
3 days ago
Marketing

Inside Kristi Argyilan's RMN playbook: Lessons from the 'godmother' of retail media

fromDigiday
3 days ago
Marketing

Inside Kristi Argyilan's RMN playbook: Lessons from the 'godmother' of retail media

#sales-strategies
#digital-marketing
#consumer-trust
fromBored Panda
17 hours ago

This Online Community Roasts MLMs And Pyramid Schemes One Screenshot At A Time (28 New Posts)

Multi-Level Marketing (MLM) involves distributors selling goods while recruiting new members, earning a percentage from their sales, creating a network of salespeople.
Marketing
#customer-experience
fromSearch Engine Roundtable
1 day ago

Microsoft Advertising Target CPA and Target ROAS Going Away In August

Starting August 4, 2025 TCPA/TROAS won't be available as separate bidding strategies in Microsoft Ads. Instead, they will be optional goals you can set for your Maximize Conversions and Maximize Conversion Value campaigns.
Marketing
fromSocial Media Today
2 days ago

TikTok Provides an Overview of its New Brand Consideration Ads [Infographic]

TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.
Marketing
fromHackernoon
2 years ago

The Dirty Secrets of Developer Advertising: Why Traditional Channels Fail-and What to Do Instead | HackerNoon

78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.
Marketing
fromDigiday
1 day ago

In CTV, retail media and emerging channels, third-party data is more important than ever

CTV ad spending is projected to reach $33.35 billion this year, while retail media's 19.7% growth will be more than double the growth in overall digital ad spending.
Marketing
#business-growth
#marketing-campaign
fromInc
1 day ago

This Is the Key to Building a Personal Brand That Resonates With Others

Cultivating a strong personal brand is essential for achieving career goals. A carefully crafted personal brand helps differentiate oneself and creates opportunities for growth.
Marketing
#rebranding
#marketing-strategies
fromInc
3 days ago

10 Ways Chief Marketing Officers Are Harnessing AI Right Now

Right now, growth is top of mind, and AI can be an enabler of it.
Marketing
fromThe Drum
2 days ago

Ad of the Day: McDonald's resurrects Filet-O-Fish Facebook group from 2012

McDonald's revived an old Facebook group dedicated to the Filet-O-Fish, which has grown to 5,800 members after initially being ignored with only six followers in 2012.
Marketing
#sales-strategy
#innovation
#brand-strategy
fromPhys
4 days ago
Marketing

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

fromPhys
4 days ago
Marketing

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

#creativity
fromCreative Bloq
3 days ago

7UP's new audio logo is permanently stuck in my head

"In today's dynamic consumer landscape, building a brand goes far beyond the imagery to creating experiences that are instantly felt and remembered."
Marketing
fromBusiness Insider
3 days ago

I'm a 53-year-old middle manager who can't find a job. I burned through my savings and even resorted to selling plasma - this market is a black hole.

Hilary described the anxiety of unemployment, recalling her father's layoffs, and expressed her disappointment in struggling to find midlevel marketing roles.
Marketing
fromBustle
3 days ago

The Viral "Snowball Method" Helped A TikToker Pay Off $15,000 Of Debt

"The snowball method is all about paying off the smallest debts first and then letting your payments snowball to the bigger ones from there."
Marketing
fromForbes
5 days ago

How A Corporate Influencer Program Can Feed Your Thought Leadership

This article examines how corporate influencer programs can significantly enhance organizational thought leadership by empowering employees to share their insights and personal brands.
Marketing
fromCMSWire.com
1 week ago

Build a Plan for Good Marketing Habits

CMSWire's Marketing & Customer Experience Leadership channel serves as a crucial resource for CMOs and customer experience innovators, providing actionable research and insights.
Marketing
fromForbes
1 week ago

20 Expert Marketing Tips For Solopreneurs

"Every decision has to resonate, and every dollar spent has to count, making it both a challenge and opportunity for solopreneurs in marketing."
Marketing
#consumer-behavior
fromClickUp
6 days ago

How to Create a Go To Market Calendar (+Template) | ClickUp

A Go-to-Market calendar is a visual, date-driven plan mapping key activities for product launches, unifying teams for coordinated efforts.
Marketing
fromMarTech
6 days ago

Where do the popular LLMs find their information? | MarTech

In some ways, LLMs are a lot like traditional search engines. They index websites and then rank the information they find.
Marketing
fromDigiday
1 week ago

How employment is projected to transform in media during the AI era

For some, this marked drop, which represents 54,000 job losses in the last year, represents the necessary pain brought on by the disruption wrought by generative, or agentic, AI.
Marketing
fromSiliconANGLE
1 week ago

Marketing initiatives boosted by AI and data - %%sitename

Data was always my challenge in marketing. Now I have the data I need in real time, which helps with relevance and timing in campaigns.
Marketing
fromDigiday
1 week ago

The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger

In melding Omnicom and IPG, the deal will create the world's largest advertising group, potentially dominating media-buying markets globally.
Marketing
Marketing
fromstupidDOPE | Est. 2008
2 weeks ago

Gotta Catch 'Em All-In Chocolate Form: HERSHEY'S and Pokemon Unwrap a Sweet Collaboration | stupidDOPE | Est. 2008

HERSHEY'S collaborates with Pokémon, creating limited-edition Kisses wrapped in collectible foil inspired by the original 151 Pokémon.
fromApartment Therapy
2 weeks ago

It's Your Last Chance to Buy This Retro IKEA Garden Gem (Now 40% off!)

The PRIMÄRSKOG wood plant stand, a re-issued piece from IKEA's Nytillverkad collection, showcases mid-century modern design and versatility, appealing to various home decor styles.
Marketing
#business-strategy
Marketing
fromPhys
3 weeks ago

Expert reveals how US companies can fight back against import competition with power of marketing

Strong marketing strategies help American manufacturers survive competition from Chinese imports.
#economic-impact
fromFast Company
4 weeks ago
Marketing

Procter & Gamble mass layoffs loom as consumer goods giant plans 7,000 job cuts. Here's what to know

fromFast Company
4 weeks ago
Marketing

Procter & Gamble mass layoffs loom as consumer goods giant plans 7,000 job cuts. Here's what to know

fromVerticalResponse
4 weeks ago
Marketing

Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Combat marketing amnesia by enhancing brand recall and maintaining a distinctive brand image.
#machine-learning
from24/7 Wall St.
1 month ago

Coca-Cola (NYSE: KO) Price Prediction and Forecast 2025-2030 (April 2025)

Coca-Cola's consistent performance and expansion into new markets, coupled with robust earnings growth, reflect its resilience despite short-term stock price fluctuations.
Marketing
#consumer-awareness
Marketing
from24/7 Wall St.
1 month ago

If Iran's Nuclear Sites Are Attacked Oil Will Skyrocket - Grab These High-Yield Energy Giants Now

Israel may strike Iranian nuclear facilities, influencing global oil markets.
fromHarvard Business Review
1 month ago

To Survive Uncertainty, Companies Must Recommit to Identifying the Right Customers

Corporate responses to economic challenges often prioritize cost cuts and price increases.
Marketing
Marketing
fromFast Company
1 month ago

Exclusive: Lipton's new brand wants to be everyone's cup of tea

Lipton is revitalizing its brand identity to maintain relevance amid competition and evolving market dynamics.
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