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4d ago 
from Digiday
Advertisers scramble to plan for the uncertain 'cookieless future' | Digiday
It's hard to be sure of any potential outcome when there are so many question marks over what comes after third-party cookies. 2
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Enter data clean rooms. 1These solutions are pitched as a way for advertisers, publishers and tech companies to pull together their anonymized data into one safe platform in order to tackle cross-media measurement by matching the customer data with campaign data. 1
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JamesJalaPayneo
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a day ago 
from Forbes
DoorDash IPO Could Make CEO Tony Xu And Cofounders Billionaires
Food delivery app DoorDash is going public, and if all goes according to plan, its CEO, Tony Xu, and two other cofounders will all become billionaires. 1
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DoorDash is backed by SoftBank Vision Fund, venture capital firm Sequoia and the private equity arm of the Singapore government and has been pushing for an IPO for years. 1
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The Street will be laser-focused on this deal." 1
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2d ago 
from Social Media Explorer
How to Use Facebook Click to Call Ads - Social Media Explorer
Facebook now allows you to add a "Call Now" button or Call to Action (CTA) button at the bottom of your adverts in an attempt to drive more phone calls to your business. 1
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When a user clicks the "Call Now" CTA, a dial pad will usually appear on their device, prefilled with your business phone number. 1
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JamesJalaPayneo
Online marketing
Marketing
3d ago 
from The Drum
A Week in Creative: Burger King's hot new look and the Met opens its doors virtually
While previous iterations of its 'This Is Belonging' series, developed by Karmarama, have gone after 'Snowflakes' 'me me millennials' and 'gym monkeys' and 'binge drinkers' as potential recruits, this year the army has taken a more serious and open approach to its annual recruitment push, returned with a critical message about failure. 1
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JamesJalaPayneo
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11d ago 
from Project Casting
Georgia Requires Audits for Movie and TV Film Tax Credits
(Update June 27, 2020) House Bill 1037, sponsored by Rep. Matt Dollar, R-Marietta, requires all productions located in Georgia to undergo mandatory audits by the Georgia Department of Revenue or third-party auditors chosen by the state. 2It will also place additional restrictions on how film companies could transfer or sell unused tax credits to other businesses. 1
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micshasan
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12d ago 
from Wired
Opinion: Timnit Gebru's Exit From Google Exposes a Crisis in AI
Take facial-recognition technologies, for instance, which have been shown to "recognize" darker skinned people less frequently than those with lighter skin. 1
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We have only to look to Big Tobacco and Big Oil for troubling templates that expose just how much influence over the public understanding of complex scientific issues large companies can exert when knowledge creation is left in their hands. 1
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10d ago 
from Redbull
UK garage meets Japanese rap and Dutch soul
London's DJ Q connects with Tokyo producer tofubeats and Amsterdam-based singer Gaidaa to create a new track. 1
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10d ago 
from Social Media Examiner | Social Media Marketing
Facebook Ads Trends for 2021 for Better Returns on Ad Spend

#1: Style Facebook Ads to News Feed Posts

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#2: Relax Your Grammar

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#3: Use Shorter Video Creative

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#4: Use Casual Imagery

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JamesJalaPayneo
Social media marketing
Online marketing
Marketing
11d ago 
from Entrepreneur
5 Tips and Tricks to Improve Your Brand Strength and Equity
Think about the brands you find yourself patronizing again and again. 1Chances are that their brand consistency is high. 1
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Remember: Customers don't react well to blog posts, collateral materials, emails or other communications that don't align with your brand's image and values. 1
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JamesJalaPayneo
Marketing
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14d ago 
from Hollywoodreporter
SAG-AFTRA Says "Most" Productions Will Be on Hiatus Until Mid-January Amid Pandemic
The labor union will continue monitoring the situation in connection with public health officials. 1
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Additionally, the Los Angeles County Department of Public Health on Dec. 24 sent an update to local film industry members with a reminder to exercise caution and "strongly consider pausing work for a few weeks during this catastrophic surge in COVID cases." 1
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