The Centre for Creative AI aims to transform talent development in the creative industries amidst AI's rapid integration. Leaders in media, entertainment, fashion, and design will gain insights into new skills necessary for evolving workplaces. Mark Eaves notes AI's transition from novelty to essential practice, highlighting its impact across business functions. Organizations viewing AI solely as a tool for efficiency risk falling behind those that embrace it as a transformative force. The creative field is shifting toward talent that can synthesize diverse skills and collaborate across disciplines.
"It's amazing how quickly it's moved from being a novelty to rapidly becoming part of the creative instinct itself," he says. Unlike previous technological disruptions like mobile or social media, which took years to reach boardrooms, AI is different.
Eaves calls it "a horizontal technology going across whole businesses," with CEOs "already well aware of how it's affecting everything from the supply chain to product design and marketing."
Organizations that treat AI merely as a productivity-boosting or cost-cutting tool at risk of falling behind those that see it more as a catalyst for reinventing how creative work gets done.
A great creative now is someone who can orchestrate various elements and make them all sound great. That evolution demands a new kind of talent recruitment, emphasizing candidates who can synthesize different elements intuitively.
#creative-industries #ai-integration #talent-development #organizational-change #skill-set-evolution
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