"It's amazing how quickly it's moved from being a novelty to rapidly becoming part of the creative instinct itself," he says. Unlike previous technological disruptions like mobile or social media, which took years to reach boardrooms, AI is different.
Refreshing a mission or strategy feels productive. It gives leadership the impression of progress without demanding real disruption. Revising words is easier than confronting entrenched behaviors, broken incentives or outdated processes.
User research insights often fail to drive organizational change because they are not connected to business objectives, making it difficult for stakeholders to recognize their potential impact.
In large, global legacy organizations, the challenge is to shift from an output-focused mindset to an outcome-based approach that values user experience and customer needs.
Our growing digital portfolio will benefit from this new organizational structure, setting Audacy up perfectly for further success," said Chris Oliviero, Chief Business Officer, Audacy.
We believe the most successful organizations will be those that view AI not just as a tool for automation, but as a catalyst for transforming how they approach software development entirely.
