In the Playbook Broken podcast episode featuring marketing veteran Melissa Reeve, the dialogue centers on the transformative effects of AI and automation on marketing strategies. Reeve discusses her upcoming book on Hyper Adaptive organizations, emphasizing the urgent need for structural shifts towards dynamic governance. She highlights the significance of AI literacy and social learning in preparing for an AI-driven future, suggesting that traditional marketing playbooks need reevaluation. This conversation serves as a guide for leaders to navigate the complexities of modern marketing amidst rapid change.
The chaotic landscape of marketing requires leaders to restructure organizations and embrace AI literacy, moving from static playbooks to dynamic governance.
Melissa emphasizes that preparing for an AI-native future necessitates a shift towards hyper adaptive organizations that prioritize social learning.
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