The article discusses the evolution of digital transformation in the context of AI implementation. It emphasizes that successful technology adoption requires a profound mindset change, moving from traditional linear organizational structures to hyperadaptive ones. These hyperadaptive organizations thrive on real-time insights, collaborative processes, and rapid responses to environmental changes. The example of McDonald's edge computing infrastructure illustrates this shift, demonstrating how businesses can leverage AI to enhance decision-making and organizational agility.
"When I attended the Marketing AI Conference last year, it struck me that AI leaders asked fundamentally different questions. Not 'Can AI make this faster?' but 'What becomes possible now that wasn't before?'"
"Unfortunately, this approach, so well-oiled for the industrial age, falters in a world wired for speed."
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