As Audi prepares for its Formula 1 debut in 2026, significant internal organizational changes are being implemented in its motorsport division. Key appointments include former Ferrari Team Principal Mattia Binotto, now leading the Audi F1 Project, and COO Christian Foyer, focused on engine development and operations. This restructuring reflects a commitment to streamlined leadership, fostering a competitive environment, and developing a high-performance culture. Audi's strategy emphasizes quick decision-making and engineering excellence to ensure they not only participate but also are competitive in the F1 landscape.
With the Formula 1 debut set for 2026, Audi's organizational overhaul in its motorsport division emphasizes leadership transitions and strategic focus on performance.
Mattia Binotto's appointment as the head of Audi's F1 project highlights a commitment to competitive excellence as he brings strong Ferrari experience to the team.
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