Design clarity is crucial in ambiguous situations, as design teams bring vague ideas to life. However, recent layoffs have forced shifts from mid-sized organizations to startup environments, complicating roadmaps. Design teams experience instability when client contracts represent significant revenue portions, resulting in volatile priorities. This instability can lead to poor perceptions of designers who appear passive in the face of uncertainty, highlighting the need for adaptability in shifting corporate landscapes.
Design is about bringing clarity to ambiguous situations: we take vague ideas for features and bring them to life. But what happens when the roadmap is unclear?
A designer might have signed on at a mid-size organization, but layoffs might now be forcing them into startup life as companies make do with less.
In smaller organizations, especially startups, design teams often lack a clear path forward. When a single client represents 20% of your revenue, or losing one contract renewal costs millions, roadmaps become volatile.
The reality is that designers who appear to be waiting for direction are perceived poorly, even when uncertainty is.
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