American Eagle's campaign featuring Sydney Sweeney sparked controversy but received predominantly positive feedback on social media. Between July 23 and August 1, 63.7% of posts were favorable, while only 29.4% were unfavorable. The campaign, titled 'Sydney Sweeney Has Great Jeans,' faced criticism for its double entendre, with some perceiving eugenics implications. As right-wing media figures defended the brand, the conversation shifted in favor of the campaign, overshadowing the criticisms. The trajectory of this reaction aligns with established patterns of media discourse.
From the launch of the campaign on July 23 through August 1, 63.7% of posts that mentioned American Eagle across TikTok and X combined were favorable, while 29.4% were unfavorable and 6.9% were neutral.
Critics of the campaign, 'Sydney Sweeney Has Great Jeans,' objected to the double-meaning of the actor having great genes in the genetic sense, with some seeing eugenic undertones.
Basically the favorable [to the campaign] side kept up the volume, they kept their foot on the gas, drawing this into the Fox News discourse.
The backlash was trumped (and Trumped) by the backlash to the backlash.
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