Coaches often delay sharing their expertise online due to procrastination and perfectionism, causing them to miss opportunities. Success on LinkedIn is tied to visibility and regular engagement, not merely qualifications. Establishing expert status requires repetition and strategic content creation. Coaches are encouraged to identify and promote a core belief through diverse weekly posts, fostering memorability. Additionally, creating unique, named frameworks helps differentiate coaches from generic advice, ensuring they stand out in their niche.
The cycle repeats until they're so far behind they think there's no point sharing online. But there is. No one is better than you.
Building expert status happens through repetition. Your next client needs to see your name attached to your expertise multiple times before they even consider reaching out.
Pick one transformational belief about your field and make it yours. Every week, find three different ways to express this same idea.
Generic advice makes you invisible. 'Set clear goals' is overdone. Instead, create and name your signature frameworks.
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