"The biggest part of learning how to work a fire ... what that comes down to is your wood selection," Franklin emphasizes on his YouTube channel, BBQ with Franklin. He nudges pitmasters to carefully assess the size and density of each piece of wood, selecting larger logs for giant smokers and smaller ones for compact grills. His approach is intuitive, requiring that you feel the weight of each log in your hand to make sure it isn't too heavy or too light.
Despite its bright orange color, Jack Daniel's chicken dry rub was disappointingly bland with paprika and pepper being too subtle, making it unremarkable compared to other brands.