#audience-loyalty-and-values

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#marketing #social-media #advertising #consumer-behavior #influencer-marketing #digital-marketing
#retail-media
Marketing
fromDigiday
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Psychology
fromFast Company
15 hours ago

How we make decisions, and how to reach people who've already made up their minds

The Elaboration Likelihood Model explains how motivation and ability influence how people process persuasive information through central and peripheral routes.
Marketing tech
fromForbes
12 hours ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Social media marketing
fromDigiday
2 hours ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
#youtube
Social media marketing
fromTechCrunch
12 hours ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromAndroid Authority
1 day ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Social media marketing
fromTechCrunch
12 hours ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromAndroid Authority
1 day ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
more#youtube
#marketing
Women in technology
fromFast Company
11 hours ago

There's a curious phenomenon happening in the marketing industry. Is it a sign of 'masculinization'?

Marketing is experiencing a rebranding trend to attract more men, with traditional roles being given technical titles.
Marketing
fromThe Drum
7 hours ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing tech
fromAdExchanger
17 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
17 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Women in technology
fromFast Company
11 hours ago

There's a curious phenomenon happening in the marketing industry. Is it a sign of 'masculinization'?

Marketing is experiencing a rebranding trend to attract more men, with traditional roles being given technical titles.
Marketing
fromThe Drum
7 hours ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing tech
fromAdExchanger
17 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
17 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
more#marketing
E-Commerce
fromEntrepreneur
1 day ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Growth hacking
fromThe Drum
1 day ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#qr-codes
Web design
fromThedrum
14 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
15 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
14 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
15 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
Artificial intelligence
fromSocial Media Examiner
19 hours ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
#social-media
Media industry
fromNieman Lab
14 hours ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
more#social-media
Pets
fromDoggodigest
15 hours ago

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.
Music production
fromWIRED
19 hours ago

The Fanfare Around Geese Actually Was a Psyop

Geese's rapid rise to fame in 2025 sparked backlash and accusations of being an industry plant, linked to viral marketing strategies.
Deliverability
fromAWeber
18 hours ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
#gen-z
Silicon Valley food
fromFast Company
19 hours ago

This one shift in Gen Alpha's habits could reshape the entire snack industry

Younger generations are reshaping the snacking industry by prioritizing healthier, cleaner ingredients and smaller portion sizes.
Silicon Valley food
fromFast Company
19 hours ago

This one shift in Gen Alpha's habits could reshape the entire snack industry

Younger generations are reshaping the snacking industry by prioritizing healthier, cleaner ingredients and smaller portion sizes.
more#gen-z
Digital life
fromMarTech
1 day ago

AI search adoption splits along income lines | MarTech

AI search adoption varies significantly by household income, revealing a growing digital inequality in access to information and decision-making tools.
Podcast
fromRAIN News
4 days ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
#artificial-intelligence
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Business intelligence
fromFairbanks Daily News-Miner
4 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
more#artificial-intelligence
Fashion & style
fromCbsnews
6 days ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Marketing tech
fromExchangewire
21 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromThedrum
15 hours ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
#ai-in-publishing
Media industry
fromDigiday
1 day ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
1 day ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Media industry
fromDigiday
1 day ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
1 day ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
more#ai-in-publishing
Deliverability
fromAWeber
14 hours ago

How to create a lead magnet in less than a day (that actually works)

Create a high-converting lead magnet by solving one specific problem for your audience.
#seo
Online marketing
fromInc
20 hours ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromHubspot
15 hours ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Online marketing
fromInc
20 hours ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromHubspot
15 hours ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
more#seo
Growth hacking
fromEntrepreneur
1 day ago

3 Ways Thought Leaders Can Create Immediate Value For Their Audiences

Real influence requires a unique perspective; audiences seek actionable insights from credible thought leaders.
Marketing
fromMarTech
17 hours ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing tech
fromExchangewire
17 hours ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Media industry
fromInc
18 hours ago

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.
Deliverability
fromMarTech
5 days ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
fromwww.socialmediatoday.com
14 hours ago
Social media marketing

Metricool's 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips

Engagement on LinkedIn is evolving, with traditional metrics declining while invisible interactions drive overall engagement growth.
Online marketing
fromVerticalResponse
2 days ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
#branding
Marketing
fromFortune
1 week ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Marketing
fromFortune
1 week ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
more#branding
Marketing tech
fromAdExchanger
18 hours ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Media industry
fromThe Verge
1 day ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
#customer-loyalty
Marketing
fromhbr.org
6 days ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
Marketing
fromhbr.org
6 days ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
more#customer-loyalty
Marketing tech
fromThe Hollywood Reporter
13 hours ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Social media marketing
fromInman
1 day ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Marketing tech
fromDigiday
2 hours ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
fromFast Company
15 hours ago

Adam McKay's new movie offers a glimpse at advertising's final frontier: your dreams

Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
Marketing tech
fromMarTech
15 hours ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing
fromDigiday
1 day ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing tech
fromExchangewire
14 hours ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Social media marketing
fromBGR
3 days ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.
Social media marketing
fromForbes
5 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing
fromForbes
1 day ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing tech
fromHubspot
13 hours ago

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.
Marketing
fromThedrum
1 day ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing
fromThedrum
1 day ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Marketing tech
fromThedrum
1 day ago

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.
Marketing
fromAdExchanger
1 day ago

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.
#ai
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
1 day ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
1 day ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
more#ai
Marketing tech
fromAdExchanger
1 day ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing
fromTheZenParent
6 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
#advertising
Marketing tech
fromThedrum
1 day ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromThedrum
1 day ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromThedrum
2 weeks ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
more#advertising
fromForbes
4 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Marketing tech
fromAdExchanger
2 days ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
#ai-in-marketing
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
5 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
5 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
more#ai-in-marketing
Marketing
fromMarTech
6 days ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Marketing tech
fromGeeky Gadgets
4 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Marketing tech
fromDigiday
5 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
fromForbes
6 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromEMARKETER
1 week ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
Social media marketing
fromInc
1 month ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
Marketing
fromInc
2 weeks ago

Why Knowing Your Audience Is the Secret to a Great Business Story

Knowing your audience is crucial for business success and product connection.
Marketing
fromPR Daily
3 weeks ago

Why cultural insight beats product messaging every time - PR Daily

Brands achieve relevance by connecting to cultural values people already care about rather than forcing product features into conversations.
Marketing
fromBusiness Matters
2 months ago

Marketing Isn't Broken. The Brand Beneath It Is.

Marketing fails when asked to substitute for an unclear or outdated brand strategy, producing noise rather than compounding growth.
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