"Many people in business forget to find out the most important thing before releasing a product or service - knowing who your audience is."
"When you don't connect with the right person or group, you can have a business failure."
"Nike thought they knew their audience, in this case, Curry. They didn't make a strong effort to persuade Curry to stay with Nike."
"Under Armour, on the other hand, treated Curry as important and desired by the company. They offered him a chance to grow the brand."
Understanding your audience is essential for business success. Without this knowledge, products and services may fail to connect with consumers. Matthew Luhn emphasizes the importance of identifying the target audience before launching a product. A case study involving Steph Curry illustrates this point, where Nike's lack of effort and understanding led to Curry's departure, while Under Armour's personalized approach secured his partnership. This highlights the necessity of audience awareness in achieving business goals.
Read at Inc
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