"Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest."
"Cognitive scientist Adam Haar Horowitz was doing research at MIT in 2020 when made an incredible breakthrough-Targeted Dream Incubation. By pairing a glove-like sleep-tracking device with software that allowed him to interact with a subject in the early phases of sleep, he found he could use audio cues to guide someone toward specific topics in their dreams."
The documentary 'You Need This' examines the evolution of consumerism in America, linking it to fast fashion and the economic system's consequences. It highlights how brands are attempting to access consumers' dreams through targeted dream incubation, a method developed by cognitive scientist Adam Haar Horowitz. This technique uses sleep-tracking devices and audio cues to influence dream content, raising ethical concerns about the invasion of personal mental spaces. The film critiques the amoral nature of publicly traded companies, which prioritize profit over public good.
Read at Fast Company
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