fromBoston.com
1 week ago3 Mass. companies are among the most ethical in the U.S., according to MarketBeat
The study surveyed 3,012 respondents in October, using a nationally balanced sample, to identify which companies they felt best aligned "with their personal ethics and values." Hershey Company in Pennsylvania earned the top overall spot. "Ethical perception is becoming the new currency of brand loyalty," said Matt Paulson, founder of MarketBeat. "People want to believe the companies they support share their values - and they're rewarding those that prove it."
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