""The baseline for Gen Alpha is a better product. It's a cleaner product. It's a more transparent product," Chris Costagli, vice president of thought leadership at NIQ, stated."
"Research shows that 35% of parents buying snacks for Gen Alpha prioritize natural ingredients, while 34% are looking for high-protein options."
"Many shoppers actively avoid ultra-processed snacks, with a comparable share seeking snacks without artificial ingredients, indicating a shift towards healthier choices."
"Young shoppers are more likely to use third-party mobile scanning apps to evaluate foods, reflecting a demand for transparency and informed choices in snacking."
Younger generations, particularly Gen Z and Gen Alpha, are influencing the snacking industry by favoring healthier options. Research indicates that 35% of parents buying snacks for Gen Alpha prioritize natural ingredients, while 34% seek high-protein snacks. Many shoppers avoid ultra-processed snacks and prefer products with organic claims or gluten-free certifications. Young consumers are more likely to use mobile apps to evaluate food products, demanding transparency and quality in their snack choices. The trend towards functional snacks, including protein-packed options, is expected to grow significantly by 2026.
Read at Fast Company
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