"A more mature, more holistic view of monetisation is taking hold. Today, publishers understand they need to make proactive decisions about ad quality based on how it impacts retention and LTV, not a post-mortem on what went wrong where."
"The good news: More publishers understand why they need to do more to improve the ad experience and are stepping up to take control of monetisation. The not-so-good news: Without data, publishers still lack a clear way to compare monetisation partners, judge ad quality and act before damage is done."
"App growth now depends on measuring holistic, lifecycle-wide business impact rather than siloed proxy metrics alone."
Publishers face significant business consequences from poor ad quality, which has historically been addressed reactively. The industry is shifting towards a holistic approach to measuring ad quality and its impact on app growth. Metrics viewed in isolation distort performance assessments. A more mature understanding of monetization is emerging, emphasizing proactive decisions based on retention and lifetime value. The introduction of AppHarbr's In-App Network Ad Quality Index provides a benchmark for evaluating ad network quality, helping publishers make informed decisions about monetization partners.
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