Marketing tech
fromExchangewire
1 week agoAd Quality is a Monetisation Problem: What Publishers Need to Do Now
Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Few things in life feel as empowering and invigorating as running your own business. That sense of facing down challenges and building something meaningful can't be beat. Of course, in times of uncertainty, the challenges can start to feel like they are outweighing the rewards. And while we might be tempted to retreat and minimize the scope of our growth plans, now is the time to stand up and stand out.
One thing that has always fascinated me is how an innocent, dispassionate analysis can still reinforce biases and exacerbate societal problems. Looking at crime rates by district, for example, shows which area has the highest rate. Nothing wrong with that. The issue emerges when that data leads to reallocating police resources from the lowest-crime district to the highest or changing enforcement emphasis in the higher-crime district.
The 2026 housing market will be defined by interest rate scenarios and AI advancements according to Joseph Panebianco. AI Summary One key theme among top mortgage players is how they use data to drive their success and guide their decisions. AnnieMac Home Mortgage CEO Joseph Panebianco will pull back the curtain and discuss his approach during his session at the Housing Economic Summit in Dallas on Feb. 10. In this Q&A, Panebianco shares his take on leveraging data, the 2026 housing market and more.