#customer-relationships
#customer-relationships

Build Long-Term Customer Loyalty With These 3 Strategies | Entrepreneur

Resonating with customers is key for successful branding in 2024.

Brands transitioning to authentic customer relationships amidst changing marketing landscape. [ more ]

The Drum

Lessons on building a brand community from Yeti, Peloton, Spotify and more

Rooting a business in a community can help grow a brand but requires time and considered marketing.

Yeti's strategy involves forging ties with communities that embrace its products and using those communities to inspire product innovations. [ more ]

morebranding

customer relationships

Entrepreneur

Wine

Sarah Jessica Parker's Wine Business Success Story | Entrepreneur

Create an honor-bonded relationship with your community and customers

Have the desire to work hard [ more ]

MarTech

4 commerce trends to watch next year | MarTech

B2B buyers are increasingly vetting sellers based on the digital experiences they deliver.

Digital transformation is critical to the success of B2B companies, according to 77% of B2B executives.

Four trends can lead to stronger customer relationships: higher satisfaction, stronger spending, better retention, and deeper trust. [ more ]

The Drum

morecustomer relationships

How Verint migrated websites without losing SEO momentum

Verint helps brands improve customer relationships by connecting work, data, and experiences.

Verint focused on site migration, blog subdomain migration, and increasing organic search traffic.

NP Digital partnered with Verint for a holistic SEO strategy during the website migration. [ more ]

Technology Solutions That Drive Business

1 year ago

Business intelligence

Retailers Will Use Tech to Create a Seamless Black Friday Shopping Experience

Integrating various tech solutions in-store allows retailers to build stronger relationships with customers and improve inventory management.

An integrated experience in-store provides easily accessible product information, inventory data, and convenience to customers, empowering them and driving spending. [ more ]

beehiiv Blog

Deliverability

beehiiv vs Brevo (Which One is Better Suited for You?)

Email marketing is essential for customer relationships.

Different email platforms cater to diverse business needs. [ more ]

Forbes

Council Post: Technology Gets The Headlines, But Relationships Remain The Foundation

Authentic human relationships with customers are crucial alongside technological advancements in business.

Combining technology with human-to-human relationships can lead to a truly differentiated brand experience. [ more ]

Entrepreneur

Build Lasting Customer Bonds Using These Two Key Factors | Entrepreneur

Authenticity and trust are crucial for successful customer relationships.

Lack of authenticity can lead to catastrophic consequences for a company's reputation. [ more ]

The Drum

John Lewis set to shift content production duties to in-house unit

John Lewis Partnership launching in-house content agency with ITG's assistance

Over 140 employees to join the new content production house

Partnership aims to strengthen customer relationships through quality content [ more ]

Marketing Dive

How marketers can win the love of consumers on Valentine's Day

Successful marketers achieve brand love through traditional, personalized approaches instead of relying solely on discount codes.

Engaging with customers where they want and creating unique experiences are key to deeper relationship building. [ more ]

Entrepreneur

How to Maximize Sales Efficiency With These 2 Lead Generation Strategies | Entrepreneur

Lead scoring and grading are important tools for enhancing lead management strategies.

Lead scoring involves ranking prospects based on their perceived value to the organization. [ more ]

The Drum

How brands are planning to navigate the social media & marketing landscape in 2024

Establishing and maintaining trusted customer relationships is crucial for marketers.

Influencer marketing is becoming more routine and affordable, with a need for clear guidelines and regulations. [ more ]

Smashing Magazine

UX design

Crafting Experiences: Uniting Rikyu's Wisdom With Brand Experience Principles - Smashing Magazine

Designing touchpoints needs understanding of brand-user relationship.

Rikyu's principles can guide building lasting customer relationships. [ more ]

Sitepoint

Web design

Choosing the Best WordPress CRM Plugin for Your Business - SitePoint

Positive customer relationships are crucial for business success.

Choosing a user-friendly WordPress CRM plugin is essential for effective customer management. [ more ]

LogRocket Blog

Growth hacking

Leader Spotlight: Staying ahead of changing customer needs, with Sanjay Modi - LogRocket Blog

Sanjay has a diverse background in product management across various industries like cyber security and FinTech.

He emphasizes the importance of prioritizing customer needs during organizational changes like mergers and acquisitions. [ more ]

Forbes

Growth hacking

3 Ways To Fix A Content Strategy That's Not Gaining Traction

Content strategies can significantly impact SEO performance, industry authority, and customer relationships.

Content assets should be organized into a network of related pieces that reflect the goals of the company. [ more ]

eLearning Industry

Artificial intelligence

The Power Of AI In Sales

AI boosts sales performance by increasing productivity and enhancing customer relationships.

AI helps in crafting personalized emails and RFPs quickly and effectively. [ more ]

Forbes

Artificial intelligence

Author Post: FOMO And AI: Do You Have Fear Of Missing Out?

AI enables businesses to customize and elevate customer relationships.

Data integrity and understanding the customer journey are crucial for successful AI implementation. [ more ]

The Drum

Online marketing

Rite Aid's employees are the stars of its new commercial, 'It Means More'

Rite Aid launches new commercial featuring employees as heroes

Commercial emphasizes Rite Aid's dedication to customer relationships [ more ]

www.fastcompany.com

Digital life

A Valentine's Day guide to better conversations with customers

Lesson #1: Meet customers where they are by operating on the channels they prefer to engage with.

Lesson #2: Pay attention to customers by actively listening and responding to their needs. [ more ]

MarTech

2024 Predictions: Email captures marketers' attention | MarTech

Email marketing will grow in importance in 2024 due to the deprecation of third-party cookies and privacy challenges.

Marketers will focus on sending valuable content in emails to build relationships with customers. [ more ]

The Drum

4 months ago

The CMO's data privacy checklist for 2024

Brands need to go beyond the basics of privacy compliance and focus on building trust with their customers.

Privacy practices should be meaningful, memorable, and manageable for positive customer experiences. [ more ]

Sfgate