"Global Chartbeat clients' traffic from Twitter has fallen by 70% since 2022 when Elon Musk acquired the platform."
"It's not just Twitter. Facebook traffic has declined steeply, too."
"Users are also spending less time on publishers' sites after they click through from Facebook or Twitter."
News publishers are experiencing a notable decline in traffic from social media platforms, particularly Twitter and Facebook. Since Elon Musk's acquisition of Twitter in 2022, traffic from the platform has decreased by 70% for global Chartbeat clients. Additionally, Facebook traffic has also seen a steep decline. Users are spending less time on publishers' sites after clicking through from these social media platforms, indicating a broader trend affecting engagement with news content.
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