""We don't have to hire a model, we don't have to hire a photographer, and the images we're able to make are really on-brand, and elevate our look to where we want it to be.""
""I can get a diverse crew of a dozen models that represent our brand well without going out and looking for people, coordinating with a photographer, or getting a permit to shoot on a rooftop.""
""As a brand owner, it's a huge win because we can show our product in a certain way, without spending money we don't have.""
Teddy Stratford utilizes generative AI to produce marketing content, allowing the brand to create professional-grade images without hiring models or photographers. This technology saves costs and enables diverse representation in advertising. Bryan Davis, the founder, emphasizes that AI helps elevate the brand's image while reaching a broader customer base. Other brands, like Aerie, are opting to highlight their commitment to avoiding AI in their marketing strategies, showcasing a contrasting approach in the fashion industry.
Read at Cbsnews
Unable to calculate read time
Collection
[
|
...
]