#qr-codes

#qr-codes

The second annual connected packaging study from Appetite Creative polled 968 marketing execs at the start of 2023 and found a sharp rise in practitioners willing to invest in the medium. 88% of respondents say they are planning a connected packaging campaign this year and 92% agree that it is increasingly important. Last year, only 59% planned such a campaign and only 85% considered it important.

Google is testing showing a "Get Google QR" code button when you search for your business in Google Search. This button is with the Edit Profile, reviews, photos, posts, performance, and other buttons you see to manage your Google Business Profile. Google has pushed QR codes for reviews in many different locations in the Google Business Profile area but I don't think I've seen it in this list of options before.

In 2014, Snapchat acquired our startup, Scan, for $54 million, back when QR codes were still relatively new. Most people hadn't tried them, and phones didn't support them natively. The technology was promising, but the experience wasn't, so it sat behind a clunky UX. We removed that friction and made QR codes easier to create, scan and deploy, which led to quick adoption.

As New York's legal weed market matures, consumer expectations are evolving just as fast as the laws themselves. While flashy packaging and catchy names might capture attention, today's consumers want more than hype-they want honesty. In a state navigating a rapidly changing regulatory landscape, cannabis brands that prioritize transparency are emerging as the most trusted and resilient players in the industry.

According to a recent Juniper Research report, global spending via QR code payments is projected to exceed $8 trillion by 2029 - a huge leap that shows how this simple tool is becoming a vital part of everyday life.