"Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, they reveal which digital touchpoints truly work and which are just industry wishful thinking. This year, Uniqode's data reveals a particularly telling result. According to the BFCM QR Code Marketing Report, 74% of shoppers were ready to scan QR Codes when those codes delivered genuine value."
"That finding matters because BFCM strips away the politeness bias that skews typical consumer research. When someone is frantically comparing prices across five different apps while a countdown timer ticks toward zero, they don't have patience for tools that don't immediately solve their problem. They either embrace a touchpoint or abandon it-no middle ground."
"Discounts are the top individual expectation when someone scans a QR Code during BFCM, with 56% looking for promotional offers. But the scan isn't only about price. Shoppers also expect substance: 42% want product details, 26% want the option to buy online or add to cart, and 19% look for reviews. Marketers should lead with the offer but deliver more than the discount."
BFCM functions as a high-pressure behavioral test that exposes which digital touchpoints perform under stress. Uniqode data shows 74% of shoppers scanned QR Codes when those codes provided clear value. Time pressure and competing apps remove politeness bias, forcing shoppers to adopt or discard tools immediately. QR Codes not only survived this stress test but performed strongly, suggesting a shift from experimental feature to core shopping infrastructure. During BFCM, 56% of scans sought discounts, 42% sought product details, 26% sought buying options, and 19% sought reviews. Marketers should lead with offers and deliver instant deals, detailed information, social proof, and frictionless checkout paths to convert scans into purchases.
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