7 Ways Cannabis Brands Are Earning Consumer Trust Through Transparency in New York | stupidDOPE | Est. 2008

"As New York's legal weed market matures, consumer expectations are evolving just as fast as the laws themselves. While flashy packaging and catchy names might capture attention, today's consumers want more than hype-they want honesty. In a state navigating a rapidly changing regulatory landscape, cannabis brands that prioritize transparency are emerging as the most trusted and resilient players in the industry."

"Lab testing is mandatory in New York, but not all brands make this information easy to access. The most transparent cannabis companies publish Certificates of Analysis on their websites, product packaging, and even social media. This empowers consumers to make informed decisions based on verified cannabinoid content, terpene profiles, and the absence of contaminants like mold, heavy metals, and pesticides."

"QR codes are a common tool to streamline this process. With a quick scan, consumers can see exactly what's in the jar or cartridge they're buying. This is especially valuable in an industry still recovering from years of illicit-market distrust. Brands like Silly Nice, for example, have embedded QR codes on packaging that link directly to detailed lab results-offering full transparency on THC percentages and ingredients, from Diamond Powder to Bubble Hash."

Consumer expectations in New York's legal cannabis market are shifting toward honesty and transparency. Brands disclose full cannabinoid profiles, cultivation practices, and Certificates of Analysis to build trust with buyers. Publishing COAs on websites, packaging, and social media gives consumers verified cannabinoid content, terpene profiles, and contaminant screenings. QR codes on packaging provide instant access to detailed lab results. Clear labeling and potency education challenge potency-chasing assumptions and help consumers make informed choices. Open sharing of testing data, ingredients, and cultivation methods strengthens credibility and supports resilience amid changing regulations.

Read at stupidDOPE | Est. 2008