"Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, they reveal which digital touchpoints truly work and which are just industry wishful thinking. This year, Uniqode's data reveals a particularly telling result. According to the BFCM QR Code Marketing Report, 74% of shoppers were ready to scan QR Codes when those codes delivered genuine value."
"When someone is frantically comparing prices across five different apps while a countdown timer ticks toward zero, they don't have patience for tools that don't immediately solve their problem. They either embrace a touchpoint or abandon it-no middle ground. Discounts are the top individual expectation when someone scans a QR Code during BFCM, with 56% looking for promotional offers. But the scan isn't only about price. Shoppers also expect substance: 42% want product details, 26% want the option to buy online or add to cart,"
Black Friday and Cyber Monday create high-pressure shopping conditions that reveal which digital touchpoints perform. Uniqode's BFCM QR Code Marketing Report found 74% of shoppers were willing to scan QR Codes when those codes delivered genuine value. BFCM removes politeness bias so shoppers either adopt or ignore tools under time pressure. QR Codes performed strongly, indicating movement from experimental tech toward essential shopping infrastructure. Scanners primarily seek discounts (56%), but also expect product details (42%), online purchase options (26%), and reviews (19%). Marketers should lead with offers, apply deals instantly, and provide detailed product information and fast checkout to increase conversions.
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