"They either embrace a touchpoint or abandon it-no middle ground. The QR Code's performance under these conditions signals something bigger than a seasonal trend. It represents the tool leveling up from experimental technology to essential shopping infrastructure. QR Codes didn't just survive the BFCM stress test, they thrived, and what succeeds during retail's most demanding moments typically becomes the rulebook for the year ahead."
"Shoppers also expect substance: 42% want product details, 26% want the option to buy online or add to cart, and 19% look for reviews. Marketers should lead with the offer but deliver more than the discount. Use the scan to apply the deal instantly, and then follow up with detailed product specifications, social proof, and a fast, frictionless path to checkout. That added value builds trust and turns curiosity into buying commitment without making shoppers work for it."
During Black Friday and Cyber Monday, time pressure exposes which digital touchpoints perform under real buying stress. Data shows 74% of shoppers scanned QR codes when those codes provided clear value. BFCM eliminates politeness bias because shoppers either use or abandon tools while racing countdown timers. QR codes outperformed expectations, suggesting a shift from experimental gimmick to essential shopping infrastructure. Scan motivations include discounts (56%), product details (42%), buy/add-to-cart options (26%), and reviews (19%). Marketers should frontload offers, apply deals instantly, and follow with detailed specifications, social proof, and a fast, frictionless checkout to convert scans into purchases.
Read at Miami Herald
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