Snapchat users are increasingly proactive in their insurance decisions, with 80% already owning at least one policy. They are 1.4 times more likely to have insurance than non-users. The audience is affluent, and 82% of Snapchatters are open to switching providers. Familiarity with policy terms and the insurance marketplace is higher among Snapchat users. Major life changes prompt 77% of them to reassess their insurance needs, making them 1.8 times more likely to change policies after such events.
"According to the data compiled by Ipsos and Snap, Snapchatters are among the most proactive insurance decision-makers today. They are planners, evaluators, and digital-first consumers who turn to social platforms for guidance."
"The survey of 1513 U.S.-based social media users found that 4 out of 5 Snapchat users already own at least one insurance policy, which makes them 1.4x more likely than non-Snapchatters to be policy owners."
"82% of Snapchatters would consider switching insurance providers, and Snapchat users were more likely to be familiar with policy terms, coverage details and the insurance marketplace at large."
"77% state they have changed or adopted new insurance policies after a life event in the last 6 months, making them 1.8x more likely than non-Snapchatters to do so."
Read at www.socialmediatoday.com
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