"As McKinsey & Company noted in 2025, AI-generated summaries now appear in roughly 50% of Google searches, meaning audiences often decide whether they trust or engage with a company before clicking a link."
"Brands need a clearer view into how they're actually being interpreted by large language models like ChatGPT and Gemini."
"Without data-driven insights into these new channels, shaping a brand's narrative, ensuring its inclusion in relevant results, and enhancing its discoverability becomes a matter of guesswork rather than strategy."
"We must begin with a solid understanding of the foundation and hopefully get a data-driven picture of what our citations on generative AI platforms look like."
Artificial intelligence is transforming how audiences discover and evaluate brands, with AI-generated summaries influencing first impressions. Traditional monitoring and SEO tools are insufficient for understanding brand perception in this new landscape. Brands must utilize AI-centric insights to measure visibility, track mentions, and analyze sentiment. This shift necessitates a focus on how brands appear in AI-generated answers and the narratives constructed by large language models. Data-driven insights are essential for shaping brand narratives and enhancing discoverability in generative search.
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