"The cofounders of the digital marketing company Chaotic Good Projects explained how their viral marketing methods work, creating networks of social media pages to drive the band's music into the recommendation algorithm."
"When a band blows up so quickly, it can seem inorganic, and a bit weird, raising suspicions that its darling status was attributable to some sort of back-room machinations."
Geese, an indie rock band from Brooklyn, achieved significant fame with their fourth album, Getting Killed, released in September 2025. Their fall tour was a success, leading to appearances on major platforms like Saturday Night Live and Coachella. However, their swift ascent raised suspicions of being an industry plant, with critics attributing their success to marketing rather than talent. The cofounders of Chaotic Good Projects revealed their viral marketing strategies, which involve manipulating social media algorithms to promote the band's music.
Read at WIRED
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