"Higher-income households are more than twice as likely to be using generative AI tools. This isn't a small variation. It challenges one of the biggest assumptions shaping search strategy: that AI adoption is happening at the same pace for everyone."
"Across the UK, FutureDotNow has found 52% of working-age adults can't complete all essential digital tasks required for work. AI adoption is layering on top of an existing digital skills gap, one that already shapes who can confidently access, evaluate and act on information."
"AI adoption isn't just about access to tools. It's shaped by human behavior, specifically: Access: Who is being exposed to AI in their daily lives?"
AI search is rapidly growing, but its adoption is unevenly distributed across different income levels. Approximately 27% of people use ChatGPT regularly, with usage rates significantly higher in higher-income households. For instance, only 18% of households earning £25-30k use AI tools, compared to 49% in the £70-80k bracket. This disparity highlights a new digital inequality, compounded by existing gaps in digital skills. Many working-age adults struggle with essential digital tasks, indicating that AI adoption is influenced by both access to technology and human behavior.
Read at MarTech
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