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fromInc
1 week ago

SEO Isn't Enough Anymore-Here's How to Make Your Brand AIVisible

AI visibility means your content is included, cited, and recommended in AI-generated answers. If you think ranking at the top of the SERPs is still the way to go, think bigger. AI has become a primary factor in online search strategy. If AI systems can't read your brand, you could become invisible. Below, I share how AI visibility differs from SEO and five strategies to make your brand AI-visible.
Marketing tech
fromChronicle of Philanthropy
2 months ago

How Leaning Into AI Search Can Help Your Org Find Donors

"People are using ChatGPT and other AI like they would use Google," says Michael Yuasa, creative director at Antarctic, a marketing and fundraising firm. "They go to ChatGPT and ask for volunteer opportunities at organizations that fit a certain profile."
Fundraising
fromDigiday
6 months ago

B2B and DTC marketers find themselves on the zero-click search frontline

Marketers are recognizing the immediate impact of AI on their search strategies and taking steps to adapt before it fundamentally changes customer engagement.
E-Commerce
Marketing tech
fromMedium
8 months ago

Beyond Blue Links: ChatGPT Search

Different user segments of ChatGPT Search prioritize citation depth or quick links, impacting the overall search strategy.
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