""People are using ChatGPT and other AI like they would use Google," says Michael Yuasa, creative director at Antarctic, a marketing and fundraising firm. "They go to ChatGPT and ask for volunteer opportunities at organizations that fit a certain profile.""
"Brittany Shaff, CEO of the Shaff Fundraising Group, says 40 percent of searches are being done through generative platforms, like ChatGPT, or by people reading AI overviews on traditional search engines. She says it's important for nonprofits to "make sure that their organization is showing up.""
""That means fewer people visiting your website to get information and fewer opportunities to turn those website visitors into donors or advocates or volunteers," he contends."
Generative AI tools and search-engine AI overviews are changing how people find nonprofit opportunities online. Users increasingly ask ChatGPT and similar platforms for volunteer opportunities and organizations that match specific profiles. An estimated 40 percent of searches occur on generative platforms or via AI overviews on traditional search engines. Many nonprofits currently do not appear in AI-driven search results, which reduces website visits and opportunities to convert visitors into donors, advocates, or volunteers. Effective responses require strategies beyond traditional keywords and tagging, including organizing site data to be accessible and useful to large-language-model AIs while retaining conventional SEO.
Read at Chronicle of Philanthropy
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