""Total ad revenue will surpass $1.6 trillion by 2030, with online advertising accounting for nearly $1.5 trillion, up from $935 billion in 2025.""
""Social over-indexes in terms of ad spend per hour, and most of this spend is going to a very small number of players, with Facebook and Instagram leading the charge.""
""Social video advertising will be responsible for 40 percent of global TV and video revenue by 2030, while traditional broadcasters are losing market share.""
""Connected TV ad revenue is forecasted to overtake linear TV ad revenue, marking a significant shift in the advertising landscape.""
Online advertising is set to surpass $1.6 trillion by 2030, with nearly $1.5 trillion coming from online sources. Social media is the primary growth driver, expected to grow by 19 percent this year. Major platforms like Facebook, Instagram, YouTube, and TikTok dominate social media ad revenues, capturing over 90 percent of the market. Social video advertising will account for 40 percent of global TV and video revenue by 2030, while traditional broadcasters are losing market share. Connected TV ad revenue is predicted to surpass linear TV ad revenue.
Read at The Hollywood Reporter
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