#aaron-sims
#aaron-sims

fromMiami Herald

6 hours ago

How to use Meta AI for business in 2026: Tips and how-tos

Meta AI automates customer journey tasks, enhancing efficiency and revenue generation for businesses in 2026.

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.

#generative-engine-optimization

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.

more#creator-economy

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.

more#generative-engine-optimization

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.

fromCMSWire.com

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel provides actionable research and insights for CMOs and customer experience innovators.

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.

fromCMSWire.com

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel provides actionable research and insights for CMOs and customer experience innovators.

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media marketing

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

fromMiami Herald

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Bond is a new social media platform designed to reduce screen addiction by encouraging real-world experiences through personalized recommendations.

fromMiami Herald

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.

Influencer's Female Leaders: In Conversation With

The role of women in media has evolved, with significant increases in representation and leadership positions in recent years.

Vue

fromwww.socialmediatoday.com

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.

#youtube

Privacy technologies

YouTube expands access to AI likeness detection tools

YouTube expands likeness detection tools to help users identify and remove deepfakes and impersonations.

fromwww.socialmediatoday.com

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

Privacy technologies

YouTube expands access to AI likeness detection tools

YouTube expands likeness detection tools to help users identify and remove deepfakes and impersonations.

fromHarvard Business Review

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

The Right Thing: Should you trust a 'one-of-a-kind' Facebook ad?

Promoting identical products as unique offerings can be deceptive and misleading for consumers.

Toronto startup

11 hours ago

When the CEO Becomes the Brand

Elon Musk's activism has sparked debate on its impact on the Tesla brand, polarizing consumer perceptions.

Software development

fromApp Developer Magazine

15 hours ago

How AI is causing app litter everywhere

Modern software development prioritizes speed and volume over quality and longevity, leading to a proliferation of unreliable applications.

Music production

GRAI believes AI can make music more social, not replace artists | TechCrunch

GRAI focuses on empowering artists and enhancing music engagement through AI, prioritizing remixing and social interaction over generating music from scratch.

Games

fromGamesBeat

18 hours ago

Tamatem acquires Playable Factory to expand into AI-enabled ad tech

Tamatem acquired Playable Factory to enhance user acquisition through interactive ads and focus on an AI-first game platform.

Law

fromLawSites

Online Community Development

A Public Service Announcement: Legal Tech Companies, Here Are Your Celebrity Endorsers

Legal tech companies are leveraging celebrity endorsements with legal-themed names to enhance their brand appeal.

fromEco-Business

14 years ago

Social Networking 2.0: Coming Together Online For A Cause

Combining technology and social networking can drive innovative solutions to global environmental challenges through initiatives like Green IT.

Artificial intelligence

fromMedium

5 hours ago

Enterprise AI in Practice: 6 Must-Watch Sessions on Scaling Agentic Systems

Enterprise AI is transitioning from experimentation to execution, presenting challenges in governance, scaling, and measurable business impact.

Deliverability

Former Pinterest team redesigns email with Extra - and it's actually good | TechCrunch

A new email product, Extra, reimagines the inbox by organizing it around personal life rather than traditional methods.

fromFortune

15 hours ago

Meet Blackstone's 'accidental influencer' who made LinkedIn jogs Wall Street's mustwatch content | Fortune

This is a tough environment. It reminds me of the motto: Stay calm, stay positive, never give up. Conditions are not always perfect. There's noise, but you stay the course-you don't lose sight of what's important.

Skiing

Bootstrapping

How to Build a Business That Can Be Rebuilt in a Weekend

Smart entrepreneurs use a modular approach, allowing businesses to adapt quickly to market changes, similar to reconfiguring a Lego set.

#ai

Careers

How To Beat AI Deepfakes With A Powerfully Human Resume

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.

Careers

How To Beat AI Deepfakes With A Powerfully Human Resume

By 2028, 25% of online job candidates may be deepfakes, prompting HR to scrutinize resumes and digital footprints more closely.

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

fromwww.businessinsider.com

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.

more#ai

Startup companies

fromNonprofit Tech for Good

I built an AI tool to mimic my work. It's helped create passive income from my solo business.

AI tools can help solopreneurs expand their impact and create passive income without needing a team.

fromApp Developer Magazine

7 Steps to Turn Your SMS Program into a Storytelling Engine

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.

Fundraising

Business intelligence

The App Economy Is Thriving

The app economy significantly contributes to the U.S. economy, generating over $1 trillion annually and supporting 2.6 million jobs.

Graphic design

fromThe Verge

fromThe Hollywood Reporter

CEO Melanie Perkins explains Canva's big pivot to AI

Canva is evolving from a design platform with AI tools to an AI platform with design tools.

Television

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.

European startups

impact.com appoints a raft of new Business Development Representatives as the technology company's client roster grows by more than 50%

impact.com expands its team in EMEA following a $150 million investment to enhance partnership automation technology.

Online learning

6 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.

Music

fromAV Club

6 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.

The Brand Storytelling Trend: Why It's Happening and How to Win at It

Investing in a compelling brand narrative is essential for cutting through content noise and achieving lasting audience resonance.

1 week ago

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.

The Brand Storytelling Trend: Why It's Happening and How to Win at It

Investing in a compelling brand narrative is essential for cutting through content noise and achieving lasting audience resonance.

1 week ago

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.

fromPR Daily

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.

fromwww.independent.co.uk

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.

Bootstrapping

Online Community Development

How Startups Can Outmaneuver Big Companies and Carve Their Own Market

Understanding market systems and building partnerships with incumbents can accelerate startup growth and mitigate risks.

fromInside Higher Ed | Higher Education News, Events and Jobs

The Myriad Complex Ways Young People Use AI

Young people increasingly engage with AI for emotional support and social interaction, revealing a complex relationship with technology.

Digital life

It's not just one thing - it's another thing | TechCrunch

The phrase 'It's not just this - it's that' has dramatically increased in corporate communications, indicating a trend in AI-generated writing.

Online marketing

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.

#artificial-intelligence

fromwww.businessinsider.com

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.

fromCassius Life

A.I.-Generated Fake Influencers Are Pushing Pro-Trump Messaging On TikTok

Artificially generated influencers are spreading pro-Trump messages on social media, posing as real users ahead of the midterm elections.

fromwww.businessinsider.com

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.

fromCassius Life

more#artificial-intelligence

A.I.-Generated Fake Influencers Are Pushing Pro-Trump Messaging On TikTok

Artificially generated influencers are spreading pro-Trump messages on social media, posing as real users ahead of the midterm elections.

14 hours ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.

fromRAIN News

Marketing tech

New industry group to reshape programmatic advertising

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

Marketing

Why Advertising is all Treat and no Trick

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.

fromRAIN News

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.

more#digital-advertising

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.

Marketing

fromThe Village Voice

2 hours ago

Sarthak Trikha Knows What Needs to Happen When a Viral Page Disappears Overnight - The Village Voice

Internet success can vanish quickly, highlighting the fragility of online presence and the importance of adaptability.

#influencer-marketing

16 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.

22 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.

16 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.

more#influencer-marketing

22 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.

fromFast Company

4 hours ago

Adobe's new AI experiment can whip up a website custom designed for Gen Z

Adobe's Asset Amplify tool generates tailored marketing materials for specific audience segments, enhancing brand design with AI-driven personalization.

fromMarTech

5 B2B marketing tactics beyond lead generation | MarTech

B2B lead generation models must evolve to reflect the non-linear buyer journey and improve sales and marketing alignment.

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.

Ingenuity, Originality, Thoughtful Execution, and Cultural Relevance: What The Wires Judges are Looking For

Judges for The Wires 2026 seek authenticity, trust, and measurable outcomes in entries.

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.

11 hours ago

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.

Only 15% of Marketers have confidence in their Brand usage

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.

Marketing

fromGREY Journal

How Founders Use AI Agents for Marketing in 2026

Jacob Bank scaled his newsletter to 50,000 subscribers using 40 AI agents for $500/month, replacing a traditional marketing team costing $50,000/year.

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing strategy by investing in creator-led content through its Style Squad ambassador program.

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing by investing in creator-led content through its Style Squad ambassador program.

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing strategy by investing in creator-led content through its Style Squad ambassador program.

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing by investing in creator-led content through its Style Squad ambassador program.

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.

1 week ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

#ai-advertising

fromExchangewire

Marketing tech

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.

fromMarTech

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.

fromExchangewire

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.

fromMarTech

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.

more#ai-advertising

fromSearch Engine Roundtable

Example of Possible Competitor Targeting In ChatGPT Ads

Sonic's ad on a competitor-related prompt raises questions about targeted advertising strategies in ChatGPT.

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.

12 Ways To Build A Personal Brand That Cuts Through AI-Driven Noise

Differentiation is crucial for personal branding; distinctiveness is now more important than visibility in a world saturated with content.

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.

fromwww.socialmediatoday.com

Pinterest CPG promotions outperform benchmark ROIs

Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.

fromAxios

Microsoft wants to build the infrastructure behind the AI internet

Microsoft is creating a two-sided marketplace to compensate publishers for content used by AI products, ensuring fair use and collaboration.

#marketing-strategy

12 hours ago

Marketing tech

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100M in Revenue

fromInman

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.

12 hours ago

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100M in Revenue

Spot & Tango is launching a major marketing campaign to drive growth and reduce customer acquisition costs after achieving $100 million in revenue.

fromInman

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.

more#marketing-strategy

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.

more#trade-association

fromTNW | Artificial-Intelligence

Semrush Brand Visibility Framework launches at Adobe Summit as AI search rewrites discovery rules

Semrush launched a Brand Visibility Framework to measure brand presence across AI-generated answers and traditional search amid declining organic click-through rates.

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.

Anzu Names Chris Blight as VP Demand

Anzu provides advanced in-game advertising solutions that enhance player experience while enabling effective monetization for developers.

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.

fromModern Retail

Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

Agencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.

fromAmazon Web Services