7 Steps to Turn Your SMS Program into a Storytelling Engine
Briefly

7 Steps to Turn Your SMS Program into a Storytelling Engine
"SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content."
"You can build storytelling into something you're already planning, like an advocacy push or a program milestone, before you make any ask. Or run it as a standalone outreach between campaigns, not tied to a deadline or a donation goal."
"Start with a multiple-choice prompt. It's low effort for the supporter and tells you exactly where to take the conversation next."
Nonprofits often struggle to find compelling stories due to limited resources. SMS offers a personal and engaging way to connect with supporters. By strategically choosing moments and audiences, organizations can gather meaningful responses. Starting with low-effort prompts encourages participation. This method not only enhances storytelling but also strengthens community engagement. The process involves selecting the right time, targeting specific individuals, and crafting questions that invite valuable insights, ultimately leading to richer narratives that can inspire action.
Read at Nonprofit Tech for Good
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