""Creator marketing has become a critical growth channel, but it hasn't always come with the transparency and measurement brands expect from other media," said Max Ciccotosto, chief product officer at impact.com."
""As creators evolve into true media partners, brands need better data and clear performance insight. By expanding our collaboration with YouTube, we're enabling marketers to identify what works, select the right partners, and scale with confidence.""
impact.com is expanding its collaboration with YouTube by adopting the YouTube Creator Partnerships API. This integration allows brands to discover creators, manage sponsorships, and measure performance using verified, creator-consented data. Brands can gain reliable insights to evaluate and select creators effectively. As creator marketing becomes essential, brands seek transparency and performance measurement similar to other media channels. The integration provides marketers with direct access to audience insights and performance data, facilitating better partner selection and performance attribution.
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