Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger
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Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger
"ChatGPT Ads currently does not offer rival keyword targeting or targeting to loyal customers of competing brands, focusing instead on a more straightforward advertising approach."
"Forbes has introduced a native widget called Forbes Predict, allowing readers to bet on the outcomes of news stories using fake digital tokens, raising questions about its monetization."
"The Donald J. Trump Presidential Library Fund was dissolved by Florida officials, leading to uncertainty about the $63 million pledged by major media companies."
ChatGPT Ads does not yet provide rival keyword targeting or retargeting options, focusing instead on a more straightforward advertising approach. Meanwhile, news publishers are engaging audiences through gamified prediction markets, such as Forbes Predict, which allows readers to bet on news outcomes using fake tokens. This initiative raises questions about its monetization and potential backlash. Additionally, major media companies pledged millions to Donald Trump's presidential library fund, which has since been dissolved, leaving uncertainty about the funds' actual destination.
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