"We innovated by being the first global agency in the world to enable Whatsapp sharing in a banner ad. This allowed users to share products directly with contacts."
"The male audience clicked through at a rate of 3%, which is 15 times the benchmark, while the female audience engaged at 4.54%, a staggering 22 times the benchmark."
Pandora aimed to market its products as Christmas gifts to both male and female audiences. The campaign utilized WhatsApp sharing in banner ads, a first for global agencies. Creative units included a Liquid Desktop Skin and Mobile Interscroller tailored for each audience. This approach addressed the challenge of saturated social media feeds. The results were impressive, with a 3% click-through rate from males and 4.54% from females, significantly exceeding benchmarks and demonstrating effective engagement.
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