"As a leader, my priority has been to nurture a sense of accomplishment and fulfilment among my team. I have always firmly believed in empowering them to unlock their full potential and make meaningful contributions within their respective roles."
"In the early stages of my career in a consumer marketing role, I was fortunate to witness a considerable number of women holding senior positions, such as VP and SVP. This was definitely inspiring to me."
"When I transitioned to the B2B technology sector, I became acutely aware of the gender disparity in management positions. Growing up, I had limited exposure to women with careers, so initially I never really questioned this inequity."
The media landscape has seen a substantial shift in the role of women, particularly in marketing. Influencer marketing is now valued at 21.1 billion USD. In 2020, women held 45.4% of executive marketing roles, a significant increase from previous years. Rachel Powney, VP of Global Marketing at Influencer, emphasizes her leadership style focuses on empowering team members. She reflects on her early career experiences, noting the inspiring presence of women in senior roles, but also acknowledges the gender disparity she encountered in the B2B technology sector.
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