Business-To-Business Marketers Are Not Ready For Deepfakes: New SurveyMarketing executives are aware of deepfake risks but largely unresponsive to implementing protective measures.
Marketing leaders are driving AI initiativesAI initiatives in marketing are predominantly led by CMOs, indicating a strategic focus on AI investment.Executives overwhelmingly plan to ramp up AI investments, outpacing IT budgets next year.A substantial portion of digital ad buyers is embracing AI for advertising personalization.
How American Express, DoorDash, JP Morgan Chase, and more are using AI to improve businessGenerative AI is significantly impacting organizations by enhancing content creation and providing personalized experiences.