A recent survey of B2B marketing executives revealed a significant gap between awareness of deepfake threats and proactive measures to counter them. While 68% of leaders expressed concern over the potential impersonation of staff and false statements, only 20% reported that their companies stay informed about deepfake technology. The low implementation of safeguards, with just 17% adopting robust social listening and content verification strategies, indicates a troubling mindset where many executives feel their firms are not prominent enough to be targeted by deepfake attacks.
Despite recognition of deepfake threats, many executives mistakenly believe their firms are not targets, revealing a concerning disconnect between awareness and proactive measures against potential content manipulation.
The survey found that while 68% of marketing leaders expressed concern about deepfake impersonation of executives, only 20% are actively keeping abreast of the technology.
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