"Despite recognition of deepfake threats, many executives mistakenly believe their firms are not targets, revealing a concerning disconnect between awareness and proactive measures against potential content manipulation."
"The survey found that while 68% of marketing leaders expressed concern about deepfake impersonation of executives, only 20% are actively keeping abreast of the technology."
A recent survey of B2B marketing executives revealed a significant gap between awareness of deepfake threats and proactive measures to counter them. While 68% of leaders expressed concern over the potential impersonation of staff and false statements, only 20% reported that their companies stay informed about deepfake technology. The low implementation of safeguards, with just 17% adopting robust social listening and content verification strategies, indicates a troubling mindset where many executives feel their firms are not prominent enough to be targeted by deepfake attacks.
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