""The idea that we're building the company around is what the next thing can be in music AI interaction and consumption," explains GRAI co-founder and CEO Ilya Liasun."
""We have problems - discovery is broken, listening is passive, and social context is almost non-existent," Liasun notes."
"Liasun doesn't think that AI will kill artists and labels, as some fear. Instead, the team at GRAI believes that AI could lead to new ways to engage with music."
"GRAI intends to aim its products at Gen Z and Gen Alpha users who are looking for more interactive and social ways to experience music."
GRAI, a music lab backed by a $9 million seed round, aims to empower artists by allowing them to control how their music is engaged with. The company, founded by Belarusian entrepreneurs, is developing AI-driven apps like Music with Friends for iOS and an Android music playground. GRAI's co-founder, Ilya Liasun, emphasizes the need for a creator-first approach in music, addressing issues like broken discovery and passive listening. The company targets Gen Z and Gen Alpha users, believing AI can enhance music interaction rather than replace artists.
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