"Playable Factory has created over 30,000 playable ads and built industry-leading technology that enables game developers and publishers to scale user acquisition through interactive ad formats."
"The technology delivers up to eight times higher install conversion rates, 40% higher retention, and significantly stronger lifetime value for gaming companies."
"The combined companies will focus on an AI-first game platform, leveraging their strengths to enhance user engagement and acquisition in the gaming market."
Tamatem, a mobile games publisher in the Middle East, has fully acquired Playable Factory, a platform for playable ads. Playable Factory, founded in Istanbul in 2021, has developed over 30,000 playable ads and advanced technology that boosts user acquisition for game developers. This technology achieves up to eight times higher install conversion rates, 40% higher retention, and improved lifetime value. The merger aims to create an AI-first game platform, combining the strengths of both companies in the gaming industry.
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