#user-acquisition

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#mobile-gaming

Got A Startup With An App? You Need AppLovin | HackerNoon

AppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.

Mobile games see high returns on hybrid monetization models | AppsFlyer

Hybrid monetization models can maximize returns for mobile games, particularly mid-core titles, compared to single revenue streams.

Earn Alliance hires mobile veteran Jeff Drobick as COO for Web3 gaming discovery

Appointment of Jeff Drobick as COO highlights Earn Alliance's focus on user acquisition and discovery in the growing Web3 gaming sector.

Got A Startup With An App? You Need AppLovin | HackerNoon

AppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.

Mobile games see high returns on hybrid monetization models | AppsFlyer

Hybrid monetization models can maximize returns for mobile games, particularly mid-core titles, compared to single revenue streams.

Earn Alliance hires mobile veteran Jeff Drobick as COO for Web3 gaming discovery

Appointment of Jeff Drobick as COO highlights Earn Alliance's focus on user acquisition and discovery in the growing Web3 gaming sector.
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Optimizing User Acquisition with Google DV360: Creative Strategies for Success | HackerNoon

Creative quality significantly affects user acquisition success.
Optimal campaign frequency is crucial to maximize efficiency and minimize costs.
Understanding user context is vital for effective creative strategies.
DV360 serves as an integrated platform encompassing diverse advertising channels.
#open-internet

Dispelling the myths of mobile advertising on the open internet

Open internet advertising is essential for driving growth as it offers broader reach and innovative opportunities compared to traditional walled gardens.

Unlocking hidden growth: A mobile app marketing guide for fintech

Fintech apps must look beyond walled gardens to unlock growth opportunities on the open internet.

Dispelling the myths of mobile advertising on the open internet

Open internet advertising is essential for driving growth as it offers broader reach and innovative opportunities compared to traditional walled gardens.

Unlocking hidden growth: A mobile app marketing guide for fintech

Fintech apps must look beyond walled gardens to unlock growth opportunities on the open internet.
moreopen-internet
#bluesky

Bluesky grows to 9M+ users | TechCrunch

Bluesky's user base grows substantially after Brazilian court bans X (Twitter).
85% of new users are from Brazil, indicating strong regional demand.
Technical issues may arise due to rapid user base expansion.

Bluesky surges into the top 5 as X changes blocks, permits AI training on its data | TechCrunch

Bluesky has rapidly ascended in app rankings due to organic user growth after changes in X's blocking feature.

Bluesky grows to 9M+ users | TechCrunch

Bluesky's user base grows substantially after Brazilian court bans X (Twitter).
85% of new users are from Brazil, indicating strong regional demand.
Technical issues may arise due to rapid user base expansion.

Bluesky surges into the top 5 as X changes blocks, permits AI training on its data | TechCrunch

Bluesky has rapidly ascended in app rankings due to organic user growth after changes in X's blocking feature.
morebluesky

Step-by-step Guide to Growing a Bootstrap B2B Startup: Actual Tactics (Not Strategies) | HackerNoon

Bootstrap startups focus on incremental innovation and speed.
Using lifetime deals can attract users when initial sales are hard to achieve.
#free-games

Epic Games' free games have been working out great, but a lot of the store's exclusives "were not good investments" says CEO Tim Sweeney

Epic Games' strategy of offering weekly free games effectively attracts new users to its store at a lower cost than traditional advertising methods.

Tim Sweeney Says Many Epic Games Store Exclusivity Deals "Were Not Good Investments"

Epic Games Store's focus on giving away free games has proven to be a more successful strategy than investing in exclusives.

Epic Games' free games have been working out great, but a lot of the store's exclusives "were not good investments" says CEO Tim Sweeney

Epic Games' strategy of offering weekly free games effectively attracts new users to its store at a lower cost than traditional advertising methods.

Tim Sweeney Says Many Epic Games Store Exclusivity Deals "Were Not Good Investments"

Epic Games Store's focus on giving away free games has proven to be a more successful strategy than investing in exclusives.
morefree-games

TON Game 'BANANA' Hits 1M Users In 72 Hours | HackerNoon

BANANA, an idle game in the TON ecosystem, reached one million users in 72 hours, promoting Web3 gaming and user acquisition.

Instagram beats TikTok for video-based user acquisition, survey finds

Marketers prefer Instagram over TikTok for user acquisition.

Job Vacancy: Senior UA Manager (1 year parental leave cover) // Clue | Marketing & Communications, Other Jobs | Berlin Startup Jobs

Clue empowers women to make informed health decisions, breaking down barriers and taboos in an agile, diverse workplace.

Embracing product-led growth: Principles, strategies, and metrics - LogRocket Blog

Product-led Growth (PLG) focuses on improving the user experience, increasing value creation, and driving organic growth through a self-sustaining growth engine.

Mintegral revamps product suite, adds retargeting tools

Mintegral by Mintegral has revamped its product suite to simplify user acquisition and monetization, including introducing new features like retargeting.
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