#user-acquisition

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fromLindsey Gamble
3 weeks ago

VSCO Launches Captures: New Standalone Camera App With Film-Style Filters - Lindsey Gamble

VSCO is launching Capture, a standalone iOS camera app with film-style filters and export options.
#ux-research
more#ux-research
Marketing tech
fromApp Developer Magazine
1 month ago

Apple Ads Search Results Benchmarks Report 2025 | App Developer Magazine

Search ads on Apple demonstrated high effectiveness with an average Tap-Through Rate of 11.4% and a Conversion Rate of 67.2% in 2024.
fromExchangewire
2 months ago

Mistplay for iPhone Launch Unlocks New Scale & Rewarded Inventory for Game Advertisers

Mistplay announces the launch of its rewards-based platform for iOS, enhancing user acquisition for mobile game publishers.
Marketing tech
fromEntrepreneur
2 months ago

Instagram Is Paying Creators Up to $20,000 for Referrals | Entrepreneur

Instagram incentivizes creators to attract new users through a referral program offering substantial payments.
fromExchangewire
3 months ago

adWMG Expands to Offer PC Player Acquisition for Steam Games

adWMG launches targeted user acquisition services for Steam game advertisers, emphasizing effective marketing strategies.
fromMedium
5 months ago

How Netflix Used UX Design to Win 200 Million Paid Users

Netflix's smart UX design includes a 'cancel anytime' policy, making subscriptions feel less like long-term commitments, which ultimately boosts user retention.
Mobile UX
Growth hacking
fromHackernoon
2 years ago

Nobody Wants to Pay for Apps Anymore-Except When AI Is Involved | HackerNoon

The subscription app market faces challenges in profitability and user acquisition.
AI-powered apps generate higher revenue per subscriber despite lower conversion rates.
fromHackernoon
4 months ago

SuperScale Case Study Highlights Aethir's Impact On Gaming User Acquisition | HackerNoon

Aethir's cloud streaming technology significantly enhances gaming studios' user acquisition strategies and minimizes costs compared to traditional app store distribution.
Software development
fromInfoWorld
5 months ago

Google rolls out free version of Gemini Code Assist for individuals

Google aims to capture a larger user base for its Gemini platform by leveraging seeding tactics similar to those used for GSuite.
Marketing tech
fromVentureBeat
5 months ago

Segwise launches Creative Analytics AI Agent on its user acquisition platform

Segwise launches Creative Analytics AI Agent to enhance user acquisition for app developers.
Marketing tech
fromAdweek
5 months ago

Three Factors Behind AppLovin's Meteoric Rise

AppLovin's incredible growth is driven by user acquisition efficiency, AI advancements, and diversification into new markets.
fromTechCrunch
9 months ago

Bluesky surges into the top 5 as X changes blocks, permits AI training on its data | TechCrunch

Bluesky has rapidly ascended in app rankings due to organic user growth after changes in X's blocking feature.
fromGameSpot
11 months ago

Tim Sweeney Says Many Epic Games Store Exclusivity Deals "Were Not Good Investments"

"We spent a lot of money on exclusives, a few of them worked extremely well. A lot of them were not good investments, but the free games program has been just magical."
Video games
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