Video games
fromKotaku
1 day agoMarathon On Sale For The First Time Amid Free-To-Play Debate
Marathon is struggling with sales on Xbox, prompting discussions on aggressive user acquisition strategies.
#user-acquisition
#user-acquisition
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#mobile-advertising #gaming #growth-strategy #mobile-gaming #referral-marketing #ux-research #growth-funnel
from24/7 Wall St.
1 month agoDuolingo Drops By A Third as It Trades $50M in Bookings for 100M Users
In 2026, we are deliberately prioritizing user growth and teaching better. We'll focus on improving the free learner experience to grow word of mouth and feed our next user growth engines like chess, math and music, even though that moderates near-term financial growth.
Marketing tech
Marketing tech
fromDigiday
2 months ago'Our marketing is not a bullshit machine': Why Perplexity is investing in targeted, organic growth
Perplexity leverages brand reputation, targeted outreach to high-level professionals, and experimental marketing rather than traditional SaaS approaches to grow amid stiff AI competition.
Marketing
fromLondon Business News | Londonlovesbusiness.com
2 months agoSmart incentives for digital newcomers - London Business News | Londonlovesbusiness.com
Clear, relevant welcome incentives reduce perceived risk and attract users, but value depends on transparent terms, true costs, and usability.
fromThedrum
2 months agoWhich UA model is right for you? the case for CPA in mobile
For example, CPA models tend to be very popular with on-demand apps or apps with subscription models based on, say, a free trial event. Examples of these include fitness apps (such as Peloton and Obe Fitness) or entertainment or VOD apps (such as Showtime, VUDU etc). In these instances, CPA is preferable as a performance model because it's easier to optimize towards a certain fixed price based upon fixed subscription fees and expected conversion rates.
fromAol
5 months agoDropbox CEO Drew Houston Shares The Two Marketing Hacks He Used To Get Millions Of Paying Customers: 'Give People Tools To Spread The Word'
No marketing strategy can save a bad product, especially in the long run. "It starts with a great product," Houston said at Stanford. "You're not going to push a rock above a hill." Houston said that having a great product comes down to quickly solving a customer's problem. The sooner a new visitor can recognize that your product or service can solve a problem, the better.
Growth hacking
Marketing tech
fromTipRanks Financial
5 months agoZoomd Technologies Partners with E2 to Expand in Sports and Betting Market - TipRanks.com
Zoomd partnered with E2-Quadrat to expand user-acquisition capabilities into sports and betting, aiming to boost sportsbook customer acquisition and diversify revenue sources.
Startup companies
fromFortune
7 months agoCEO who ran tech unicorn once valued at $1.2 billion charged with fraud after allegedly spending millions on his wedding and art classes
Former IRL CEO Abraham Shafi allegedly misled investors about organic user growth and hid paid-ad spending, resulting in criminal and SEC charges.
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