Google rolls out free version of Gemini Code Assist for individualsGoogle aims to capture a larger user base for its Gemini platform by leveraging seeding tactics similar to those used for GSuite.
Three Factors Behind AppLovin's Meteoric RiseAppLovin's incredible growth is driven by user acquisition efficiency, AI advancements, and diversification into new markets.
Segwise launches Creative Analytics AI Agent on its user acquisition platformSegwise launches Creative Analytics AI Agent to enhance user acquisition for app developers.
Got A Startup With An App? You Need AppLovin | HackerNoonAppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.
Three Factors Behind AppLovin's Meteoric RiseAppLovin's incredible growth is driven by user acquisition efficiency, AI advancements, and diversification into new markets.
Segwise launches Creative Analytics AI Agent on its user acquisition platformSegwise launches Creative Analytics AI Agent to enhance user acquisition for app developers.
Got A Startup With An App? You Need AppLovin | HackerNoonAppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.
The contest to build the dominant AI-powered search engine is now being waged on college campusesTech startups are targeting college students with marketing strategies to rival Google's search dominance.
Unlocking hidden growth: A mobile app marketing guide for fintechFintech apps must look beyond walled gardens to unlock growth opportunities on the open internet.
The contest to build the dominant AI-powered search engine is now being waged on college campusesTech startups are targeting college students with marketing strategies to rival Google's search dominance.
Unlocking hidden growth: A mobile app marketing guide for fintechFintech apps must look beyond walled gardens to unlock growth opportunities on the open internet.
Dispelling the myths of mobile advertising on the open internetOpen internet advertising is essential for driving growth as it offers broader reach and innovative opportunities compared to traditional walled gardens.
Lovin' That App: Can This Momentum Stock Continue Higher After 712% Run?AppLovin's user acquisition solutions significantly boosted its stock performance.
Dispelling the myths of mobile advertising on the open internetOpen internet advertising is essential for driving growth as it offers broader reach and innovative opportunities compared to traditional walled gardens.
Lovin' That App: Can This Momentum Stock Continue Higher After 712% Run?AppLovin's user acquisition solutions significantly boosted its stock performance.
Past years mobile trends lookback released by AppsFlyer | App Developer MagazineUser acquisition ad spend and revenue grew in the app economy in 2023, driven by advanced monetization strategies and AI.
X now has a vertical video feed in the USX has launched a vertical video feed to attract TikTok users amidst its temporary downtime in the US.
Instagram beats TikTok for video-based user acquisition, survey findsMarketers prefer Instagram over TikTok for user acquisition.
X now has a vertical video feed in the USX has launched a vertical video feed to attract TikTok users amidst its temporary downtime in the US.
Instagram beats TikTok for video-based user acquisition, survey findsMarketers prefer Instagram over TikTok for user acquisition.
The end of hypergrowth? How gaming studios can evolve in 2024 and beyondGaming studios are shifting from development-first approaches to integrated strategies that prioritize marketing and user acquisition from the outset.
Mobile games see high returns on hybrid monetization models | AppsFlyerHybrid monetization models can maximize returns for mobile games, particularly mid-core titles, compared to single revenue streams.
Earn Alliance hires mobile veteran Jeff Drobick as COO for Web3 gaming discoveryAppointment of Jeff Drobick as COO highlights Earn Alliance's focus on user acquisition and discovery in the growing Web3 gaming sector.
Mobile games see high returns on hybrid monetization models | AppsFlyerHybrid monetization models can maximize returns for mobile games, particularly mid-core titles, compared to single revenue streams.
Earn Alliance hires mobile veteran Jeff Drobick as COO for Web3 gaming discoveryAppointment of Jeff Drobick as COO highlights Earn Alliance's focus on user acquisition and discovery in the growing Web3 gaming sector.
Optimizing User Acquisition with Google DV360: Creative Strategies for Success | HackerNoonCreative quality significantly affects user acquisition success.Optimal campaign frequency is crucial to maximize efficiency and minimize costs.Understanding user context is vital for effective creative strategies.DV360 serves as an integrated platform encompassing diverse advertising channels.
Bluesky grows to 9M+ users | TechCrunchBluesky's user base grows substantially after Brazilian court bans X (Twitter).85% of new users are from Brazil, indicating strong regional demand.Technical issues may arise due to rapid user base expansion.
Bluesky surges into the top 5 as X changes blocks, permits AI training on its data | TechCrunchBluesky has rapidly ascended in app rankings due to organic user growth after changes in X's blocking feature.
Bluesky grows to 9M+ users | TechCrunchBluesky's user base grows substantially after Brazilian court bans X (Twitter).85% of new users are from Brazil, indicating strong regional demand.Technical issues may arise due to rapid user base expansion.
Bluesky surges into the top 5 as X changes blocks, permits AI training on its data | TechCrunchBluesky has rapidly ascended in app rankings due to organic user growth after changes in X's blocking feature.
Step-by-step Guide to Growing a Bootstrap B2B Startup: Actual Tactics (Not Strategies) | HackerNoonBootstrap startups focus on incremental innovation and speed.Using lifetime deals can attract users when initial sales are hard to achieve.
Epic Games' free games have been working out great, but a lot of the store's exclusives "were not good investments" says CEO Tim SweeneyEpic Games' strategy of offering weekly free games effectively attracts new users to its store at a lower cost than traditional advertising methods.
Tim Sweeney Says Many Epic Games Store Exclusivity Deals "Were Not Good Investments"Epic Games Store's focus on giving away free games has proven to be a more successful strategy than investing in exclusives.
Epic Games' free games have been working out great, but a lot of the store's exclusives "were not good investments" says CEO Tim SweeneyEpic Games' strategy of offering weekly free games effectively attracts new users to its store at a lower cost than traditional advertising methods.
Tim Sweeney Says Many Epic Games Store Exclusivity Deals "Were Not Good Investments"Epic Games Store's focus on giving away free games has proven to be a more successful strategy than investing in exclusives.
TON Game 'BANANA' Hits 1M Users In 72 Hours | HackerNoonBANANA, an idle game in the TON ecosystem, reached one million users in 72 hours, promoting Web3 gaming and user acquisition.
Job Vacancy: Senior UA Manager (1 year parental leave cover) // Clue | Marketing & Communications, Other Jobs | Berlin Startup JobsClue empowers women to make informed health decisions, breaking down barriers and taboos in an agile, diverse workplace.
Embracing product-led growth: Principles, strategies, and metrics - LogRocket BlogProduct-led Growth (PLG) focuses on improving the user experience, increasing value creation, and driving organic growth through a self-sustaining growth engine.
Mintegral revamps product suite, adds retargeting toolsMintegral by Mintegral has revamped its product suite to simplify user acquisition and monetization, including introducing new features like retargeting.