VSCO is introducing Capture, a new iOS camera app that enables users to apply more than 50 film-style filters prior to capturing an image. Photos taken can be exported or directly sent to the VSCO app. Currently, Capture is being tested in select countries including Ireland, Australia, and New Zealand, with plans for U.S. availability later this summer. The app requires a VSCO login, serving as a fresh entry point for user acquisition amid a trend of platforms creating standalone applications to enhance growth and reach new audiences.
VSCO is launching Capture, a new standalone iOS camera app that allows users to apply over 50 film-style filters before taking a photo.
Capture is currently being tested in Ireland, Australia, and New Zealand, with access expected in the U.S. later this summer.
The app functions as a new entry point for user acquisition by requiring a VSCO login, reflecting a trend of platforms launching standalone apps.
Capture aims to drive growth and serve new audiences by expanding the VSCO ecosystem with innovative photographic functionality.
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