Mistplay has officially launched its platform for iPhone, marking a significant step towards expanding its rewards-based user acquisition model to Apple's devices. With this move, Mistplay aims to help game publishers reach and engage high-LTV players amid increasing privacy concerns. Users can earn rewards for various activities like completing game events and joining tournaments. The platform has already garnered millions of active users since its inception in 2016 and continues to innovate in the rewarded advertising space, with plans for global expansion throughout 2025.
"Unveiling Mistplay for iPhone today marks a milestone we've long awaited - and one our partners have been asking for," said Tricia Han, CEO of Mistplay. "After years of innovating rewarded advertising on Android, we're thrilled to bring our rewarded play expertise to iOS in a unique way to solve real challenges for advertisers - reaching high-value users in a privacy-centric landscape, driving engagement beyond traditional ads, and scaling LTV."
With the arrival of Mistplay for iPhone, we're introducing a powerful new reward system for iPhone users and unlocking new ad inventory for publishers. Players can earn rewards for completing in-game events, go head-to-head in tournaments to increase their earnings, and participate in game trivia and surveys.
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