10x social share growth for American Trade Association
Briefly

10x social share growth for American Trade Association
"The Trade Association needed a technology that could turn the content demands of multiple industry groups and topics into a site that was simple, clean, and purposeful."
"Content is architected and presented in as many as 25 site blocks, developed by Ibexa Platinum Partner Aplyca, resulting in a site with phenomenal clarity and variation."
"The inclusion of micro-sharing options has boosted social media sharing which is up ten-fold, enhancing the reach of the Trade Association's content."
"Site managers benefit from Ibexa DXP; content is much easier to find in the backend, and much quicker to change or amend, saving them untold hours a week."
The Trade Association migrated its website to Ibexa DXP to enhance user experience and content management. The previous CMS was ineffective, leading to a cluttered presentation of information. The new site features clear, concise pages that improve access to research for regulators and policymakers. Content upload times have significantly decreased, allowing administrators to focus on content strategy. Personalization is integrated into the site, and social media sharing has increased dramatically due to improved functionality and design.
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