""Consumers remain resilient, so we have the ability to lean in and be more aggressive on the marketing side," says founder and CEO Russell Breuer."
"The brand's best-performing assets on Meta and other platforms tend to be grainy photos posted by actual dog owners with a sticky note on them."
Spot & Tango is implementing a new growth strategy after reaching $100 million in annual revenue and record sales in 2025. The company is launching its largest marketing campaign, increasing its budget by 50% to $3.5 million for television and out-of-home placements. The campaign will utilize various channels, including social media, direct mail, and traditional advertising methods. The goal is to lower customer acquisition costs while maintaining a high growth rate of around 50% year-over-year.
Read at Inc
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