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#digital-advertising
Marketing tech
fromRAIN News
16 hours ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing
fromThedrum
2 days ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing tech
fromAdExchanger
22 hours ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromwww.marketingdive.com
2 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromInc
6 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Marketing tech
fromRAIN News
16 hours ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing
fromThedrum
2 days ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing tech
fromAdExchanger
22 hours ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromwww.marketingdive.com
2 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromInc
6 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
more#digital-advertising
#ai-in-marketing
Artificial intelligence
fromDigiday
8 hours ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Marketing tech
fromDigiday
1 day ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
Artificial intelligence
fromDigiday
8 hours ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Marketing tech
fromDigiday
1 day ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
more#ai-in-marketing
Growth hacking
fromEntrepreneur
21 hours ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Online marketing
fromThedrum
4 hours ago

Mistakes to avoid when A/B testing

A/B testing optimizes website conversion rates by comparing a variant against a control to determine which performs better.
Digital life
fromForbes
2 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Marketing
fromwww.businessinsider.com
16 hours ago

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.
Privacy professionals
fromDigiday
8 hours ago

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.
Podcast
fromThedrum
5 days ago

Acast launches first-to-market advertiser-owned first-party data targeting solution

Acast is the largest independent podcast company, offering monetization tools for creators and advertisers through dynamic ad insertion and first-party data targeting.
#advertising
fromDigiday
2 days ago
Marketing

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromExchangewire
5 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromAdExchanger
8 hours ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing
fromDigiday
2 days ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromExchangewire
5 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
more#advertising
#data-privacy
Privacy professionals
fromAdExchanger
7 hours ago

Think You're Not A Data Broker? California's Delete Act Might Say Otherwise | AdExchanger

California's data broker registration requirements mandate businesses to register and comply with consumer data deletion requests or face significant penalties.
Privacy professionals
fromAdExchanger
7 hours ago

Think You're Not A Data Broker? California's Delete Act Might Say Otherwise | AdExchanger

California's data broker registration requirements mandate businesses to register and comply with consumer data deletion requests or face significant penalties.
more#data-privacy
Media industry
fromAdExchanger
1 day ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
Growth hacking
fromEntrepreneur
1 day ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
#programmatic-advertising
Marketing tech
fromAdExchanger
7 hours ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
fromAdExchanger
23 hours ago
Marketing tech

The Tech Lab's New Programmatic Governance Council Is So Over All The Ad Tech Drama | AdExchanger

Marketing tech
fromDigiday
2 weeks ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
7 hours ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Marketing tech
fromAdExchanger
23 hours ago

The Tech Lab's New Programmatic Governance Council Is So Over All The Ad Tech Drama | AdExchanger

IAB Tech Lab formed the Programmatic Governance Council to address transparency issues in the $200 billion programmatic ad market.
Marketing tech
fromMarTech
6 days ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
1 week ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromDigiday
2 weeks ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 weeks ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
more#programmatic-advertising
fromSearch Engine Roundtable
1 day ago

Google Shopping Showing More Shopping Ads

Google is now displaying sponsored ads within the free listing grid results themselves within the Shopping tab, along with the ads that historically have appeared at the top of the page.
Online marketing
Marketing
fromMarTech
2 days ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
Media industry
fromAdExchanger
4 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
#ai
Marketing tech
fromAdExchanger
1 day ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
fromAdExchanger
2 days ago
Marketing tech

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromThe Drum
1 day ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAdExchanger
1 day ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAdExchanger
2 days ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromThe Drum
1 day ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
more#ai
#retail-media
Online marketing
fromThe Drum
2 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
6 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Online marketing
fromThe Drum
2 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
6 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
more#retail-media
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing tech
fromExchangewire
3 hours ago

Introducing DV's AI SlopStopper for Social, Maximising Media Quality & Campaign Performance - ExchangeWire.com

DoubleVerify expands DV AI Verification to include AI SlopStopper for social, enhancing brand protection against low-quality AI-generated content.
Online marketing
fromThedrum
2 days ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
Marketing tech
fromExchangewire
4 hours ago

Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX

NeuroX revolutionizes media planning by using Neuro-Contextual AI for precise audience targeting across premium publishers and broadcasters.
#openai
Marketing tech
fromAdExchanger
2 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
fromTNW | Insights
2 hours ago
Marketing tech

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

Marketing tech
fromDigiday
21 hours ago

OpenAI turns on cost-per-click ads inside ChatGPT

OpenAI's introduction of cost-per-click ads in ChatGPT marks a significant shift in advertising strategy, enabling performance-based marketing.
Marketing tech
fromDigiday
1 day ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
Marketing tech
fromAdExchanger
2 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromTNW | Insights
2 hours ago

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI has transitioned ChatGPT's advertising model to cost-per-click, competing directly with Google and Meta for ad budgets.
Marketing tech
fromDigiday
21 hours ago

OpenAI turns on cost-per-click ads inside ChatGPT

OpenAI's introduction of cost-per-click ads in ChatGPT marks a significant shift in advertising strategy, enabling performance-based marketing.
Marketing tech
fromDigiday
1 day ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
more#openai
Marketing
fromThe Drum
3 days ago

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.
Marketing tech
fromDigiday
20 hours ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
#google-ads
more#google-ads
Marketing
fromThedrum
5 days ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
Marketing tech
fromAdExchanger
1 day ago

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.
#ad-tech
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
fromExchangewire
1 day ago
Marketing tech

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Marketing tech
fromExchangewire
1 week ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromExchangewire
1 day ago

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis has achieved Google Authorised Buyer status, granting direct access to Google's Ad Exchange for enhanced programmatic inventory.
Marketing tech
fromExchangewire
1 week ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
more#ad-tech
#ai-advertising
Marketing tech
fromMarTech
20 hours ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
fromExchangewire
21 hours ago
Marketing tech

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.
Marketing tech
fromMarTech
20 hours ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
Marketing tech
fromExchangewire
21 hours ago

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.
more#ai-advertising
Marketing tech
fromThedrum
10 minutes ago

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
Marketing tech
fromEMARKETER
2 days ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
Marketing tech
fromForbes
2 days ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
fromExchangewire
21 hours ago

OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation

Lior brings a deep understanding of product innovation and a strong track record of building solutions that drive real business outcomes. As curation becomes increasingly central to programmatic performance, his expertise in building intelligence into the curation process will simplify access to high-quality media and data to drive performance.
Marketing tech
Marketing tech
fromThedrum
1 day ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
Marketing tech
fromInman
12 hours ago

Brokerage storefronts become ad networks with Smartify

Brokerage storefronts are transforming into media channels, allowing real estate firms to monetize high-traffic locations through digital advertising.
Marketing tech
fromTNW | Artificial-Intelligence
1 day ago

Semrush Brand Visibility Framework launches at Adobe Summit as AI search rewrites discovery rules

Semrush launched a Brand Visibility Framework to measure brand presence across AI-generated answers and traditional search amid declining organic click-through rates.
Marketing tech
fromMarketing Dive
2 days ago

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.
Marketing tech
fromThedrum
1 day ago

Anzu Names Chris Blight as VP Demand

Anzu provides advanced in-game advertising solutions that enhance player experience while enabling effective monetization for developers.
Marketing tech
fromForbes
1 day ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
Marketing tech
fromAdExchanger
2 days ago

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.
Marketing tech
fromDigiday
2 days ago

Digiday+ Research: Agencies punt budget growth expectations to 2027 - while AI worries intensify

Agencies in 2026 are primarily concerned about reduced client budgets and the impact of AI on their operations.
Marketing tech
fromForbes
2 days ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
Marketing tech
fromExchangewire
5 days ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing tech
fromThe Drum
5 days ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
#the-trade-desk
Marketing tech
fromDigiday
2 weeks ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Marketing tech
fromDigiday
1 week ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromDigiday
2 weeks ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
more#the-trade-desk
Marketing tech
fromAdExchanger
2 weeks ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing tech
fromExchangewire
2 weeks ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromAdExchanger
2 weeks ago

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.
Marketing tech
fromAdExchanger
3 weeks ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromAdExchanger
4 weeks ago

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.
Marketing tech
fromAdExchanger
1 month ago

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Marketing tech
fromAdExchanger
1 month ago

Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger

AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.
fromAdExchanger
1 month ago

Feeding A DSP With Shopper Data | AdExchanger

And, often, the value of this data increases when it's nested within a larger company. For example, Infillion acquired Catalina this week, as it plans to infuse its DSP. In some ways, the MediaMath DSP- Catalina data combo emulates Amazon, whose DSP is superpowered by its ecommerce sales data.
Marketing tech
Marketing tech
fromAdExchanger
2 months ago

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys | AdExchanger

OAAA updated the OpenOOH venue taxonomy to provide finer-grained, hierarchical OOH inventory classification to improve programmatic transparency and adoption.
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