""Everyone is trying to be that sort of orchestration layer. If they can't necessarily be in a position to control budgets directly, they can be the entity, the platform that orchestrates how that gets spent," Seb Joseph, Digiday's executive news editor, said on a recent episode of the Digiday Podcast."
"As Peterson puts it: You either control the budget or the inventory. "There's this control around inventory that's playing out between agencies, DSPs, SSPs right now," Peterson said on the podcast."
The Trade Desk is experiencing significant challenges as major agencies like Dentsu and WPP reduce ad spending on its OpenPath platform, citing hidden fees and transparency issues. Publicis Groupe has stopped recommending TTD following a third-party audit. The programmatic ad industry is evolving, with various platforms vying to become unified ad platforms. TTD is competing against supply-side platforms like Pubmatic and Magnite. Additionally, three top executives have left the company, indicating internal challenges amid these external pressures.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]