""Of the things that scares me the most is that companies are excited and eager and willing to say to me, 'This is so effective and so quick and speeds things up so much that we can do the same work with a third of the people.' And it dumbfounds me every single time.""
"Lately, A/B testing and creative optimization platforms have been turning up most frequently, especially as brands now generate hundreds of (AI-generated) creative versions."
AI is transforming ad tech by replacing functions like A/B testing and creative optimization. Brands are generating numerous AI-created versions and using AI for media optimization. Emerging trends include AI audience personas for pre-testing creatives. Additionally, ad tech companies are developing agent-powered platforms to simplify user experience. Historically, companies emphasized AI's role in freeing employees for strategic tasks, avoiding discussions on job loss. However, with layoffs in large tech firms, the narrative has shifted, revealing concerns about workforce reductions due to AI efficiency.
Read at AdExchanger
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